Regions Bank
Job Description
Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.
Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions’ Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system.
Primary Responsibilities
Develops, tests, deploys, and maintains responsible, accessible campaigns and related assets in SalesForce Marketing Cloud (SFMC) using Content Builder, Email Studio, and Journey Builder
Partners with Marketing Strategy leads to design, streamline, and optimize SFMC journeys
Identifies and implements new SFMC features and data related to the platform and its applications
Partners with Information Technology and Sales Force Customer Relationship Management (CRM) on data integration projects and troubleshooting
Utilizes Marketing Cloud Einstein to leverage artificial intelligence (AI) driven personalization for emails
Documents campaign processes, templates, and standard methodologies to support scalability
Assists in finding, documenting, and discussing ongoing maintenance issues, bugs, and needed enhancements
Defines and enforces coding standards, quality assurance processes, and deployment workflows
Provides real-time feedback on the feasibility of various design and/or business solutions
Leads cross-functional teams in campaign planning and execution
Assists management in evaluating and implementing new SFMC features and integrations
Offers advice and guidance to junior administrators, assisting in the development of technical skills and knowledge
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
Requirements
Bachelor’s degree in Business, Communications, or Marketing
Six (6) years of hands‑on experience in SalesForce Marketing Cloud (e.g., Email Studio, Content Builder, Journey Builder, Automation Studio)
Experience leveraging data extensions, contact record, and subscriber data for targeted communications
Experience working with JIRA or other project management tools to track and release work
Preferences
SalesForce Marketing Cloud Email Specialist or Developer certification
Experience working with Agile development methodologies
Skills and Competencies
Ability to prioritize, meet deadlines, and thrive in a fast‑paced environment
Knowledge of Americans with Disabilities (ADA) standards and guidelines
Knowledge of Application Programming Interface (API) integrations between Customer Relationship Management (CRM) and Marketing Cloud
Knowledge of eCommerce and/or banking industry
Proficiency in Hypertext Markup Language (HTML), Cascading Style Sheets (CSS), JavaScript, and responsive email coding processes
Strong attention to detail
Strong project management skills
Strong quality assurance and testing skills
Strong verbal, written communication, and organization skills
Position Type Full time
Compensation Details Pay ranges are job specific and are provided as a point‑of‑market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.
Job Range Target Minimum $70,050.00 USD
Median $92,720.00 USD
Incentive Pay Plans This job is not incentive eligible.
Benefits Information Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits‑eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program
Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser.
https://www.regions.com/about-regions/welcome-portal/benefits
Location Details Regions Center
Location Birmingham, Alabama
Equal Opportunity Employer/including Disabled/Veterans
Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.
#J-18808-Ljbffr
Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions’ Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system.
Primary Responsibilities
Develops, tests, deploys, and maintains responsible, accessible campaigns and related assets in SalesForce Marketing Cloud (SFMC) using Content Builder, Email Studio, and Journey Builder
Partners with Marketing Strategy leads to design, streamline, and optimize SFMC journeys
Identifies and implements new SFMC features and data related to the platform and its applications
Partners with Information Technology and Sales Force Customer Relationship Management (CRM) on data integration projects and troubleshooting
Utilizes Marketing Cloud Einstein to leverage artificial intelligence (AI) driven personalization for emails
Documents campaign processes, templates, and standard methodologies to support scalability
Assists in finding, documenting, and discussing ongoing maintenance issues, bugs, and needed enhancements
Defines and enforces coding standards, quality assurance processes, and deployment workflows
Provides real-time feedback on the feasibility of various design and/or business solutions
Leads cross-functional teams in campaign planning and execution
Assists management in evaluating and implementing new SFMC features and integrations
Offers advice and guidance to junior administrators, assisting in the development of technical skills and knowledge
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
Requirements
Bachelor’s degree in Business, Communications, or Marketing
Six (6) years of hands‑on experience in SalesForce Marketing Cloud (e.g., Email Studio, Content Builder, Journey Builder, Automation Studio)
Experience leveraging data extensions, contact record, and subscriber data for targeted communications
Experience working with JIRA or other project management tools to track and release work
Preferences
SalesForce Marketing Cloud Email Specialist or Developer certification
Experience working with Agile development methodologies
Skills and Competencies
Ability to prioritize, meet deadlines, and thrive in a fast‑paced environment
Knowledge of Americans with Disabilities (ADA) standards and guidelines
Knowledge of Application Programming Interface (API) integrations between Customer Relationship Management (CRM) and Marketing Cloud
Knowledge of eCommerce and/or banking industry
Proficiency in Hypertext Markup Language (HTML), Cascading Style Sheets (CSS), JavaScript, and responsive email coding processes
Strong attention to detail
Strong project management skills
Strong quality assurance and testing skills
Strong verbal, written communication, and organization skills
Position Type Full time
Compensation Details Pay ranges are job specific and are provided as a point‑of‑market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.
Job Range Target Minimum $70,050.00 USD
Median $92,720.00 USD
Incentive Pay Plans This job is not incentive eligible.
Benefits Information Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits‑eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.
Paid Vacation/Sick Time
401K with Company Match
Medical, Dental and Vision Benefits
Disability Benefits
Health Savings Account
Flexible Spending Account
Life Insurance
Parental Leave
Employee Assistance Program
Associate Volunteer Program
Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser.
https://www.regions.com/about-regions/welcome-portal/benefits
Location Details Regions Center
Location Birmingham, Alabama
Equal Opportunity Employer/including Disabled/Veterans
Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.
#J-18808-Ljbffr