GSM Outdoors
Digital Marketing Manager
at
GSM Outdoors
Job Type: Full-time (on-site in Irving, TX)
Job Purpose
The Marketing Manager will serve as the email specialist for multiple hunting, fishing, and outdoor industry brands within GSM Outdoors’ portfolio. This role specializes in email and automation strategy (Klaviyo), building and sending high-performing campaigns and flows that drive user engagement and eCommerce growth across several of our brands (Stealth Cam, DeerCast, Muddy Outdoors, Hawk Hunting, and HuntStand). This role also supports website management across WordPress and BigCommerce, ensuring that product pages, promotions, and content remain accurate, up to date, and conversion-ready.
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Summary Of Essential Job Duties
Develop and execute digital marketing strategies for key hunting, fishing, and outdoor lifestyle brands within GSM’s portfolio
Manage and optimize segmentation, deliverability, and testing to improve engagement
Build, QA, and send email campaigns in Klaviyo, including copywriting, image editing, and basic HTML work
Maintain and expand automated lifecycle flows that drive performance and retention
Analyze results against KPIs and provide actionable reporting
Collaborate cross-functionally to ensure consistent branding, timely execution, and content accuracy
Update WordPress and BigCommerce sites by adding products and keeping content accurate
Other tasks as assigned
Requirements
Proven experience with Klaviyo or similar ESPs (segmentation, automations, deliverability, testing, and reporting)
Ability to update and maintain WordPress and BigCommerce websites; Elementor experience a plus
Intermediate design skills for email and web templates; experience with Adobe Creative Suite (Photoshop, XD)
Working knowledge of HTML/CSS for light template edits
Strong copywriting skills with attention to brand tone, detail, and quality control
Experience tracking results via UTMs, analytics, and A/B testing
Familiarity with mobile app and subscription marketing preferred
Required Education And Experience
Bachelor's Degree in Business, Marketing, Commerce or related field or at least 4 years of relevant experience
Knowledge of or previous experience in the Hunting, Fishing and Outdoors industry is an asset
Deep working knowledge of Klaviyo preferred
Knowledge of AppsFlyer, Firebase, Apple Search Ads, and Google UAC a plus
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Sporting Goods Manufacturing
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at
GSM Outdoors
Job Type: Full-time (on-site in Irving, TX)
Job Purpose
The Marketing Manager will serve as the email specialist for multiple hunting, fishing, and outdoor industry brands within GSM Outdoors’ portfolio. This role specializes in email and automation strategy (Klaviyo), building and sending high-performing campaigns and flows that drive user engagement and eCommerce growth across several of our brands (Stealth Cam, DeerCast, Muddy Outdoors, Hawk Hunting, and HuntStand). This role also supports website management across WordPress and BigCommerce, ensuring that product pages, promotions, and content remain accurate, up to date, and conversion-ready.
Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Summary Of Essential Job Duties
Develop and execute digital marketing strategies for key hunting, fishing, and outdoor lifestyle brands within GSM’s portfolio
Manage and optimize segmentation, deliverability, and testing to improve engagement
Build, QA, and send email campaigns in Klaviyo, including copywriting, image editing, and basic HTML work
Maintain and expand automated lifecycle flows that drive performance and retention
Analyze results against KPIs and provide actionable reporting
Collaborate cross-functionally to ensure consistent branding, timely execution, and content accuracy
Update WordPress and BigCommerce sites by adding products and keeping content accurate
Other tasks as assigned
Requirements
Proven experience with Klaviyo or similar ESPs (segmentation, automations, deliverability, testing, and reporting)
Ability to update and maintain WordPress and BigCommerce websites; Elementor experience a plus
Intermediate design skills for email and web templates; experience with Adobe Creative Suite (Photoshop, XD)
Working knowledge of HTML/CSS for light template edits
Strong copywriting skills with attention to brand tone, detail, and quality control
Experience tracking results via UTMs, analytics, and A/B testing
Familiarity with mobile app and subscription marketing preferred
Required Education And Experience
Bachelor's Degree in Business, Marketing, Commerce or related field or at least 4 years of relevant experience
Knowledge of or previous experience in the Hunting, Fishing and Outdoors industry is an asset
Deep working knowledge of Klaviyo preferred
Knowledge of AppsFlyer, Firebase, Apple Search Ads, and Google UAC a plus
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Sporting Goods Manufacturing
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