Zions Bancorporation
Marketing Product Manager – Consumer Segment (Las Vegas, Nevada)
Zions Bancorporation, Las Vegas, Nevada, us, 89105
Marketing Product Manager Consumer Segment (Las Vegas Nevada)
Consistently ranking among American Banker magazine’s Best Banks to Work For for over a decade, Zions Bancorporation is a collection of great banks with local brand names and management teams in each of our major Western markets.
For over 150 years our success has come from the exceptional dedication, experience, and talent of our diverse employee base. We’re committed to being the premier employer of choice.
Ready to make your mark on a legacy brand?
Our expanding marketing team is building a dynamic in‑house Creative Studio and innovative Demand Center that will transform how we connect with customers. Under fresh leadership from our newly appointed CMO, we’re reimagining what marketing can be while supporting a bank known for its experienced bankers, exceptional service, and local leadership rooted in the communities we serve. This isn’t just another financial marketing role – it’s your chance to shape a creative vision with real impact.
With benefits starting on day one, 12 bank holidays, profit sharing, and company‑matched 401(k) contributions, Zions is committed to career growth and advancement. If you’re ready to create work that actually matters, we’re ready to review your application.
You bring the talent; we bring the opportunity.
We are looking for a Marketing Product Manager – Consumer to help lead and define the overall marketing vision for the consumer segment, aligning with organizational goals and Segment Accountable Executives / Enterprise Leaders’ vision.
Essential Functions
Lead cross‑functional go‑to‑market planning and execution for product launches, including campaign development, customer communications, and sales enablement.
Develop and refine product positioning and messaging that resonates with target audiences and is differentiated in the market.
Partner with stakeholders across a matrixed organizational environment to align marketing priorities and drive consensus.
Collaborate with research, analytics, and product teams to gather and interpret customer and market insights that inform product development, marketing strategies, and competitive positioning.
Serve as the voice of the client experience in marketing discussions, ensuring strategies and messaging reflect their needs and challenges.
Collaborate with product and analytics teams to inform and enhance the end‑to‑end customer journey for clients, identifying opportunities to improve experience and retention.
Create sales tools, presentations, and training materials to support the sales team in effectively communicating product value.
Partner with content and creative teams to develop product‑focused materials such as brochures, web copy, case studies, and customer communications that align with brand and regulatory standards.
Monitor and report on campaign performance, product adoption, and market impact; optimize strategies based on data‑driven insights.
Ensure all marketing materials and campaigns comply with banking regulations and internal risk policies.
Qualifications
Bachelor’s or master’s degree in marketing, business, finance, information systems, or a related field.
4+ years of experience in product management, product analysis, design and development, or other directly related experience.
Demonstrated ability to navigate a complex matrixed organization to build relationships and drive alignment across stakeholders, including product, compliance, legal, sales, affiliate, brand, and executive teams.
Strong analytical and problem‑solving skills with the ability to assess complex situations, identify root causes, and develop thoughtful strategic solutions.
Experience working cross‑functionally with product, sales, legal, and compliance teams to deliver multiple go‑to‑market projects simultaneously and effectively.
Understanding of financial products and services.
Excellent written and verbal communication skills with the ability to translate complex products into clear, compelling messages.
Strong attention to detail, especially when reviewing marketing materials for accuracy, clarity, and compliance.
Ability to understand consumer needs and demand and translate those needs into effective marketing strategies.
In‑office position, 5 days a week – not a hybrid role.
Salary Range $85,000 to $130,000, depending on experience and location.
Benefits
Medical, dental, and vision insurance – starts day one!
Life and disability insurance.
Paid parental leave and adoption assistance.
Health Savings Account (HSA), Flexible Spending Account (FSA), and dependent care accounts.
Paid training.
Paid time off (PTO) and 11 paid federal holidays plus applicable state holidays.
401(k) plan with company match.
Profit sharing.
Mental health benefits, including coaching and therapy sessions.
Tuition reimbursement up to $5,250 per calendar year for qualifying employees enrolled in an accredited degree program related to the needs of the business.
Employee ambassador preferred banking products.
#J-18808-Ljbffr
Consistently ranking among American Banker magazine’s Best Banks to Work For for over a decade, Zions Bancorporation is a collection of great banks with local brand names and management teams in each of our major Western markets.
For over 150 years our success has come from the exceptional dedication, experience, and talent of our diverse employee base. We’re committed to being the premier employer of choice.
Ready to make your mark on a legacy brand?
Our expanding marketing team is building a dynamic in‑house Creative Studio and innovative Demand Center that will transform how we connect with customers. Under fresh leadership from our newly appointed CMO, we’re reimagining what marketing can be while supporting a bank known for its experienced bankers, exceptional service, and local leadership rooted in the communities we serve. This isn’t just another financial marketing role – it’s your chance to shape a creative vision with real impact.
With benefits starting on day one, 12 bank holidays, profit sharing, and company‑matched 401(k) contributions, Zions is committed to career growth and advancement. If you’re ready to create work that actually matters, we’re ready to review your application.
You bring the talent; we bring the opportunity.
We are looking for a Marketing Product Manager – Consumer to help lead and define the overall marketing vision for the consumer segment, aligning with organizational goals and Segment Accountable Executives / Enterprise Leaders’ vision.
Essential Functions
Lead cross‑functional go‑to‑market planning and execution for product launches, including campaign development, customer communications, and sales enablement.
Develop and refine product positioning and messaging that resonates with target audiences and is differentiated in the market.
Partner with stakeholders across a matrixed organizational environment to align marketing priorities and drive consensus.
Collaborate with research, analytics, and product teams to gather and interpret customer and market insights that inform product development, marketing strategies, and competitive positioning.
Serve as the voice of the client experience in marketing discussions, ensuring strategies and messaging reflect their needs and challenges.
Collaborate with product and analytics teams to inform and enhance the end‑to‑end customer journey for clients, identifying opportunities to improve experience and retention.
Create sales tools, presentations, and training materials to support the sales team in effectively communicating product value.
Partner with content and creative teams to develop product‑focused materials such as brochures, web copy, case studies, and customer communications that align with brand and regulatory standards.
Monitor and report on campaign performance, product adoption, and market impact; optimize strategies based on data‑driven insights.
Ensure all marketing materials and campaigns comply with banking regulations and internal risk policies.
Qualifications
Bachelor’s or master’s degree in marketing, business, finance, information systems, or a related field.
4+ years of experience in product management, product analysis, design and development, or other directly related experience.
Demonstrated ability to navigate a complex matrixed organization to build relationships and drive alignment across stakeholders, including product, compliance, legal, sales, affiliate, brand, and executive teams.
Strong analytical and problem‑solving skills with the ability to assess complex situations, identify root causes, and develop thoughtful strategic solutions.
Experience working cross‑functionally with product, sales, legal, and compliance teams to deliver multiple go‑to‑market projects simultaneously and effectively.
Understanding of financial products and services.
Excellent written and verbal communication skills with the ability to translate complex products into clear, compelling messages.
Strong attention to detail, especially when reviewing marketing materials for accuracy, clarity, and compliance.
Ability to understand consumer needs and demand and translate those needs into effective marketing strategies.
In‑office position, 5 days a week – not a hybrid role.
Salary Range $85,000 to $130,000, depending on experience and location.
Benefits
Medical, dental, and vision insurance – starts day one!
Life and disability insurance.
Paid parental leave and adoption assistance.
Health Savings Account (HSA), Flexible Spending Account (FSA), and dependent care accounts.
Paid training.
Paid time off (PTO) and 11 paid federal holidays plus applicable state holidays.
401(k) plan with company match.
Profit sharing.
Mental health benefits, including coaching and therapy sessions.
Tuition reimbursement up to $5,250 per calendar year for qualifying employees enrolled in an accredited degree program related to the needs of the business.
Employee ambassador preferred banking products.
#J-18808-Ljbffr