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Fashion Institute of Design & Merchandising

Area Marketing Manager

Fashion Institute of Design & Merchandising, Saint Louis Park, Minnesota, United States

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About HDR At HDR, our employee-owners are fully engaged in creating a welcoming environment where each of us is valued and respected, a place where everyone is empowered to bring their authentic selves and novel ideas to work every day. As we foster a culture of inclusion throughout our company and within our communities, we constantly ask ourselves: What is our impact on the world? Watch Our Story: https://www.hdrinc.com/our-story. Each and every role throughout our organization makes a difference in our ability to change the world for the better. Read further to learn how you could help make great things possible not only in your community, but around the world.

Responsibilities

Retain, develop and supervise proposal and marketing employees, assigned

Ensure the go/no-go decision process is applied in accordance with HDR’s Matrix of Authority

Lead pursuit teams in creating and implementing effective win strategies (capture planning)

Facilitate pursuit teams to develop persuasive proposal and interview materials

Develop and manage proposal schedules and confirm compliance

Engage the appropriate marketing services resources in pursuit teams

Lead quality reviews of proposal and interview materials

Coach interview teams to be effective at delivering key messages during interview presentations

Facilitate debriefs to identify improvement opportunities and to measure overall competitiveness

Recognize and celebrate pursuit successes and milestones

Manage workload demands of proposal managers and marketing coordinators

Identify candidates from your network to fill management, technical, business development and marketing positions

Train and mentor employees on business development and marketing best practices

Manage client relationship management and financial systems to inform reporting metrics and dashboards

Support the development of annual and long-term strategic plans within established company direction and goals, including creating growth initiatives and prioritizing strategic investments

Implement key growth initiatives and investments as defined in annual and long-term strategic plans

Develop and implement client plans, including long-term strategies to capture market share, as assigned

Create marketing collateral to support business development efforts

Develop business relationships with teaming partners

Direct content marketing campaigns to strengthen our brand, increase our visibility, and showcase our thought leaders

Develop and publish engaging digital content that reflects HDR’s brand and elevates our thought leadership

Implement strategies to elevate HDR’s brand and technical talent with industry associations

Plan and fulfill conference sponsorship benefits, as needed

Actively participate in professional associations to elevate HDR’s brand in target markets

Develop engaging internal communications content (announcements, presentations, videos, webinars)

Arrange for professional photography on projects

Coordinate large, internal meetings (in-person and virtual)

Articulate HDR’s capabilities and competitive advantages

Manage area business development and marketing budgets

Maintain inventory of branded materials used for client visits, conferences and recruiting activities

Preferred Qualifications

Bachelor’s degree in a related field

Deep knowledge of the A/E/C industry’s standard approach to procurement of professional services

Required Qualifications

A minimum of 8 years relevant industry experience

Demonstrated "self-starter" with a history of completing projects with limited oversight

Demonstrated ability to motivate and inspire others

Experience in sales and developing effective win strategies

Excellent written and verbal communication skills

Proficient in Microsoft Office applications, including Outlook, Word, Excel and PowerPoint

Proficient in Adobe Creative Cloud applications, including InDesign

Ability and desire to travel and engage with others in person

Demonstrated experience in winning high-value contracts in the A/E/C industry

Demonstrated experience in writing compelling content based on information from technical staff

What We Believe HDR is our company. Together, we build on each other's life experiences and perspectives to make great things possible every day. This shapes our collaborative culture, encourages organizational trust and connects us closer to the clients and communities we serve.

Our Commitment As employee owners, we all have a role in creating an inclusive environment where each of us is welcomed, valued, respected and empowered to bring our authentic selves to work every day. Our eight Employee Network Groups (Asian Pacific, Black, Hispanic/Latino(a), LGBTQ+, People with Disabilities, Veterans, Women, Young Professionals) help create a sense of belonging and foster a supportive environment where everyone is empowered to engage and contribute. Each group has an executive sponsor and is open to all employees.

Primary Location United States-Minnesota-Saint Louis Park

Industry Marketing/Communications

Schedule Full-time

Employee Status Regular

Business Class Marketing and Admin

Job Posting Oct 21, 2025

Equal Opportunity At HDR, we are committed to the principles of employment equity. We are an affirmative action and equal opportunity employee. We consider all qualified applicants, regardless of criminal histories, arrest and conviction records.

Ready to learn more? Let's work together to make great things possible. We design solutions to the world's greatest challenges. We're always looking for great talent to join our global teams.

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