Brilliant Agency is hiring: Social Media Manager in New York

Join to apply for the Social Media Manager role at Brilliant Agency. Brilliant is a fully integrated agency focused on family‑oriented brands. With a portfolio that includes PR, influencer, paid media, events and activations, and affiliate marketing, we serve consumer lifestyle brands across baby and maternity, toys and games, tech, housewares, haircare and food. Who We Are We are a remote, team‑first agency dedicated to creating award‑winning full‑funnel marketing solutions. Nearly 30 experts work across the U.S. to stand out and make an impact by providing resources that allow them to work effectively from anywhere. What We Do Brilliant delivers everything from strategic PR to amplified social programs, all centered on growing audiences and driving measurable engagement for family‑centric brands. Position Overview We’re looking for a Social Media Manager who can hit the ground running, own the strategy and execution of organic social programs, and collaborate seamlessly with other teams at Brilliant to maximize brand impact. The ideal candidate combines strategic thinking, creative execution, and operational excellence to turn marketing objectives into engaging social content that grows audiences and drives measurable engagement. Key Responsibilities Strategy & Leadership Lead the execution of organic social media programs across Instagram, TikTok, Facebook, YouTube, X, and LinkedIn. Serve as a client‑facing expert: lead calls, speak to strategy and results, and make informed recommendations. Develop and refine strategies that align with client marketing objectives and broader program goals. Maintain brand voice and identity across all channels while staying attuned to emerging trends and audience behaviors. Monitor social performance through native analytics and third‑party tools to extract insights and inform content optimization. Content Development & Creative Direction Build out content calendars balancing marketing objectives, platform trends, and social conversations. Provide creative direction to in‑house teams, freelancers, and interns to ensure content aligns with brand voice and objectives. Collaborate with account and creative teams to launch campaigns supporting product milestones, thought leadership, and brand storytelling. Experiment with new content formats to spark engagement and expand reach organically. Collaboration with Community Engagement Team Work alongside the Community Engagement team to ensure proactive and reactive community management strategies deliver for clients. Ensure social content supports community efforts, enhances engagement, and aligns with broader brand objectives. Cross‑Team Collaboration Paid Team: Make recommendations for posts to boost while understanding legal and usage rights. Influencer Team: Ensure social content amplifies influencer efforts, coordinate planning, and leverage native tools within platforms. PR/Account Teams: Reference media plans and proactively share social calendars and content to support integrated campaigns. Analytics & Reporting Track, analyze, and interpret key social metrics to generate actionable insights. Oversee reporting on content performance, engagement, and audience growth to inform strategy. Maintain accountability for content quality, timelines, and client satisfaction. What We’re Looking For 3+ years of agency social media experience (focused in CPG) on the following platforms: Instagram, TikTok, Facebook, YouTube, X, LinkedIn. Proven ability to develop and execute social strategies that drive engagement and growth. Strong client‑facing skills: able to discuss trends, strategy, and results confidently. Highly creative, with the ability to translate marketing goals into engaging, on‑trend social content. Persistent and experimental: willing to test new approaches to strike a viral chord. Superb time management skills and understanding of approval workflows in an agency environment. Familiarity with Gmail, Google Docs, video conferencing, and social analytics tools; Airtable a plus. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Sales, General Business, and Education #J-18808-Ljbffr In Summary: Brilliant Agency is a remote, team‑first agency dedicated to creating award‑winning full‑funnel marketing solutions . Brilliant is a fully integrated agency focused on family‑oriented brands . The ideal candidate combines strategic thinking, creative execution, and operational excellence to turn marketing objectives into engaging social content . En Español: Brilliant es una agencia totalmente integrada centrada en marcas orientadas a la familia. Con una cartera que incluye relaciones públicas, influencers, medios de comunicación pagados, eventos y activaciones y marketing afiliado, atendemos a las marcas de estilo de vida de los consumidores en bebés y maternidad, juguetes y juegos, tecnología, artículos para el hogar, cuidado del cabello y alimentos. Who We Are Somos una agencias remotas dedicadas al diseño de soluciones de mercadotecnia pleno-funnel galardonadas. Casi 30 expertos trabajan en todo Estados Unidos para destacarse e impactar proporcionando recursos que les permitan trabajar eficazmente desde cualquier lugar. What We Do brilliant ofrece todo, desde PR estratégico hasta programas sociales amplificados, todos centrados en audiencias y participación medible para marcas familiares. Servir como un experto orientado al cliente: llevar a cabo llamadas, hablar con estrategias y resultados y hacer recomendaciones informadas. Desarrollar y perfeccionar estratégias que se alineen con los objetivos de marketing del cliente y los objetivos más amplios del programa. Mantener la voz e identidad de la marca en todos los canales mientras permanece sintonizado con las tendencias emergentes y el comportamiento de la audiencia. Monitorear el rendimiento social mediante análisis nativos y herramientas de terceros para extraer información e informar sobre la optimización del contenido. El desarrollo de contenidos y dirección creativa Construir calendarios de contenido equilibrando objetivos de mercadotecnia, tendencias de plataformas y conversaciones sociales. Proporcionar orientación a equipos internos, freelancers y pasantes para garantizar que el uso del contenido se ajuste a las metas y objetivos de marca. Colaborar con cuentas creativas y equipos de soporte para lanzar campañas mejorando hitos de producto, pensamientos y historias de marcas. Experimentar con nuevos espacios comunitarios y ampliar sus esfuerzos legales. Equipos de relaciones públicas/cuenta: planifican medios de referencia y comparten proactivamente calendarios y contenido social para apoyar campañas integradas. Analytics & Reporting Rastrear, analizar e interpretar las métricas sociales clave para generar información útil. Supervisa la presentación de informes sobre el rendimiento del contenido, el compromiso y el crecimiento de la audiencia para informar la estrategia. Mantenen la responsabilidad por la calidad del contenido , los plazos y la satisfacción del cliente. Lo que buscamos 3+ años de experiencia en redes sociales de agencias (centrada en CPG) en las siguientes plataformas: Tipo, TikTok, Facebook, YouTube, X, LinkedIn. Habilidad comprobada de Instagram para desarrollar y ejecutar estrategias sociales que impulsan el engagement y el desarrollo.