Social Media Lead Job at CookUnity in New York

Social Media Lead Join to apply for the Social Media Lead role at CookUnity Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first‑of‑its‑kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready‑to‑eat. And crafted with the passion that nourishes body and soul. Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever‑innovating marketplace focused on our singular mission: empower Chefs to nourish the world. If that mission has you hungry in more ways than one, you’ve found the right job posting. About The Team At CookUnity, the Brand Marketing team is responsible for developing and executing world‑class marketing activations and experiences that drive organic growth through brand awareness and earn loyalty beyond reason. This team sets the vision and strategy for the brand and brings it to life with strategic rigor, creative excellence, and cultural relevance. Through insight‑inspired, data‑led brand storytelling and experiences, CookUnity’s Brand Marketing team will build a category‑defining brand loved by an entire generation of foodies. The Role CookUnity is seeking a creative, enthusiastic, and analytical Social Media Lead to bring breakthrough social media strategies to life. This role will lead the development of impactful social media strategies across owned channels and leverage deep subject‑matter expertise to execute disruptive plans that drive measurable results. We are looking for someone who is equally comfortable developing a strategic plan and reporting performance analytics as they are generating ideas, executing creative, and acting as the voice of the CookUnity brand in social channels. This individual will play a central role in amplifying all brand initiatives and help make CookUnity a content powerhouse and category‑defining brand. The ideal candidate must be a strategic thought leader to make strong recommendations and the right judgement calls with autonomy based on what is best for CookUnity both strategically and creatively. They must be social‑obsessed, fluent in the language of the internet, and have a track record of building brands and community on social media. As a highly cross‑functional discipline in a hyper‑growth company, being proactive, solution‑oriented, and entrepreneurial are key to success. Responsibilities Set the vision and strategy for CookUnity across key social channels including a strategic POV for translating our brand essence into social Develop innovative, attention‑grabbing strategies and concepts that will drive awareness and engage our audience at the speed of culture Plan, organize, and execute organic content and assets tailor‑made for social media and leveraging the latest formats and trends to maximize reach and relevance Post the content you create using best practices and optimization tactics to maximize performance, follower acquisition, and overall audience engagement Comment, reply, and manage DMs across all active social media channels and emerging channels as they are integrated into our strategy Report performance analytics and surface meaningful insights to demonstrate impact, inform future content, and inspire future marketing initiatives Collaborate with and empower CookUnity’s chefs as co‑marketers and brand evangelists to extend brand reach and accelerate organic growth Partner with creative teams and key stakeholders to capture organic, social‑first content at all major shoots, events, and activations Support thought leadership content development, posting, and engagement on priority social channels for the founder and select executives Collaborate closely with the paid social team to create a cohesive brand presence and highly effective acquisition engine, driving continued growth of organic social attributed customers Qualifications 5+ years of relevant work experience in successful high‑growth premium consumer and/or technology brands Hands‑on experience in social media management, strategy development, planning, and rigorous analysis and insight development Proficient in the nuances of social content creation and know the specs, native features, best practices, hacks, and tricks to producing high quality, high‑performing content Proven track record leading social‑first campaigns and scalable content series that are effective in delivering both creative excellence and measurable business impact Ability to proactively create solutions by digging into challenges and opportunities, breaking down complex problems and forming hypothesis and proposals with limited information Ability to manage multiple complex projects, initiatives, or programs at the same time, effectively prioritizing your focus to drive max impact in a dynamic, fast‑paced organization Proficient in relevant creative software for photo and video editing, social scheduling, and social data monitoring and analytics Excited to be on‑the‑go and willing to travel (locally and otherwise) to capture timely, relevant content live and IRL Extremely detail oriented and obsessed with delivering next level digital experiences Personal Attributes Proactive in nature, actively looking for ways to add value without needing to be asked Entrepreneurial approach to making things happen without excessive resources and easily flexing between high level strategy and hands‑on execution Solution oriented mindset, focused on bringing ideas, answers, and proposals to enact change and constant improvement Highly collaborative partner who can effectively influence, build momentum, and lead with confidence and credibility Data‑driven creative thinker who brings curiosity and rigor to all aspects of their work A world‑class communicator with top‑tier writing, presentation, and organizational skills A relentless creator of outcomes who is tenacious about willing big ideas, strategies, and executions into existence with conviction A great team player who adds to our culture and is a joy to work with Learn More About CookUnity We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we’re looking for, we invite you to explore: CookUnity’s Leadership Principles – The values and behaviors that guide how we operate, collaborate, and scale. We hope this provides valuable insight into our culture and product vision. If this excites you, we’d love to connect! Benefits Health Insurance coverage 401k Plan ⛱ Unlimited PTO ️ 5‑year Sabbatical: After 5 years with CookUnity, you get a 4‑week paid sabbatical Paid Family leave Compassionate Leave: 3‑5 days each time the need arises A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly ♀️ Wellness perks: access to fitness subsidies to build a healthy lifestyle Personalized Spanish coach Awesome opportunity to join a company that is looking to change how we eat and how chefs work! Compensation All final pay rates will be determined by the candidate's experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data. Pay Range for this position: $110,000 - $120,000 per year. Equal Opportunity Employer CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability. Application Safety We’ve Recently Seen An Increase In Recruitment Scams Across The Industry, And We Want To Make Sure You (and Your Data) Stay Safe While Applying To CookUnity. We Also Want You To Know That We Take This Seriously — Sometimes, As Part Of Our Process, We May Ask For a Brief “proof Of Humanity” To Confirm That We’re Connecting With a Real Person, Not An Impersonator. Apply only through our official channels. All open roles are listed on our official careers page: careers.cookunity.com Our recruiters are real people — and easy to verify. You can always find them on LinkedIn with verified profiles. If you’re unsure, feel free to reach out to us on our official LinkedIn Company Page. We only communicate through official CookUnity channels. That means emails ending in @cookunity.com and interviews held through official company platforms (Google Meet or Zoom) — never WhatsApp, Telegram, or SMS. We’ll never ask for payment or personal financial details. If anyone does, please don’t share any information and let us know right away. Thank You for Your Time! Thank you for your time! #J-18808-Ljbffr In Summary: CookUnity is seeking a creative, enthusiastic, and analytical Social Media Lead to bring breakthrough social media strategies to life . The ideal candidate must be a strategic thought leader to make strong recommendations and the right judgement calls with autonomy based on what is best for CookUnity both strategically and creatively . We are looking for someone who is equally comfortable developing a strategic plan and reporting performance analytics . En Español: En 2018, CookUnity se fundó como la primera plataforma de su tipo que conecta al mundo con la fuente de alimentos verdaderamente excelentes: los chefs. Hoy en día, cookUnity entrega 50 millones de comidas al año de los mejores cocineros de la industria a hogares de todo el país. Fresco. Ready-to-eat. Y creado con la pasión que nutre cuerpo y alma. Sin querer detenerse allí, Cook Unity se está expandiendo más allá del suministro para convertirse en un mercado innovador enfocado en nuestra singularidad: empoderar a los chefs a alimentar el mundo. Si usted tiene hambre en más de una sola categoría de conocimiento creativo, lo mejor es buscarlo. El equipo líder de Cook ofrece una estrategia de marketing responsable a través de la generación completa de experiencias de marca e inspiraciones sociales. Este papel guiará el desarrollo de estrategias impactantes en las redes sociales a través de canales propios y aprovechará una profunda experiencia sobre temas para ejecutar planes disruptivos que conduzcan a resultados medibles. Buscamos a alguien que esté igualmente cómodo desarrollando un plan estratégico e informando análisis del rendimiento mientras genera ideas, ejecuta creatividad y actúa como la voz de la marca CookUnity en los canales sociales. Esta persona desempeñará un papel central en amplificar todas las iniciativas de marca y ayudará a hacer de Cook Unity una potencia de contenido y una marca definidora de categorías. El candidato ideal debe ser un líder de pensamiento estratégicos para hacer recomendaciones fuertes y los juicios correctos con autonomía basada en lo que es mejor para Cook Unidad tanto estratégicamente como creativamente. Deben estar obsesionados por la sociedad empresarial, fluidos en el lenguaje de Internet, y tener un rastro de éxito de marcas en medios sociales. Responsabilidades Establecer la visión y estrategia de CookUnity a través de los principales canales sociales, incluida una estratégica POV para traducir la esencia de nuestra marca en social Desarrollar estrategias y conceptos innovadores que atraigan la atención e impulsen el conocimiento e involucren a nuestro público a la velocidad de la cultura Planificar, organizar y ejecutar contenidos orgánicos y activos adaptados a las redes sociales y aprovechar los últimos formatos y tendencias para maximizar su alcance y relevancia Publicar el contenido creado utilizando mejores prácticas y tácticas de optimización para optimizar el rendimiento, la adquisición de seguidores y el compromiso general de la audiencia Comentar, responder y gestionar DMs en todos los canales de medios sociales activos y canales emergentes mientras se integran en nuestra estrategia Proporcionar análisis de información y perspectivas significativas para demostrar el impacto social, informar sobre el futuro del contenido y inspirar futuras iniciativas de marketing Hiperáticamente estrecha colaboración con la empresa y empujar Los equipos de trabajo de Cook como colaboracionistas y desarrolladores de productos y servicios de alta calidad para crear soluciones eficaces. Para darte una visión más profunda de quiénes somos y lo que buscamos, te invitamos a explorar: CookUnity's Leadership Principles Los valores y comportamientos que guían nuestra forma de operar, colaborar y escalar. Esperamos que esto proporcione información valiosa sobre nuestra cultura y la visión del producto. Si esto te emociona, nos encantaría conectarte! Beneficios cobertura de seguro médico 401k Plan PTO ilimitado ️ 5 años Sabbatical: Después de 5 años con Cook Unity, obtienes un 4 semanas de licencia familiar remunerada Licenza Compasionable: 3-5 días cada vez que surja la necesidad Una cantidad generosa de créditos CookUnidad para nuestras increíbles comidas, añadido a tu cuenta, mensual ♀️ Bienestar disfrutar de beneficios dedicados: acceso a subvenciones de aptitud para construir una vida saludable Empleador Español Oportunidad laboral IMPORTANTE INFORMACIONAL La oportunidad de unirse a una empresa que se une al mercado de trabajo Especialidad y igualdad de oportunidades ¡Cuando los candidatos cuentan con las tarifas de competencia e equidad son determinadas por $ 110.000, ¿cómo es posible? Todos los solicitantes calificados recibirán consideración para el empleo sin importar la raza, color, religión, sexo, edad, orientación sexual, identidad de género, origen nacional, estado de ciudadanía, estatus de veterano protegido, información genética o discapacidad física o mental. Seguridad en las aplicaciones Hemos visto recientemente un aumento en estafas de reclutamiento en toda la industria y queremos asegurarnos de que usted (y sus datos) permanezcan seguros mientras solicita CookUnity. También queremos que sepas que tomamos esto en serio A veces, como parte de nuestro proceso, podemos pedir una breve entrevista Prueba de humanidad Para confirmar que estamos conectando con una persona real, no un impersonador. Aplicar solo a través de nuestros canales. Todas las funciones abiertas están listadas en nuestra página oficial de carreras: profesionales. Uncounity.com Nuestros empleadores son fácilmente comunicarse con personas oficiales Oficiales en tiempo real. ¡Si nunca nos permiten comunicarnos por medio de nuestras páginas de correo electrónico u otras plataformas de pago gratuitas. Gracias!