Discovery Education
Director, Growth Marketing
Discovery Education, Charlotte, North Carolina, United States, 28245
We are looking for a highly skilled Director, Growth Marketing to drive demand generation and pipeline growth for our K–12 education business. This high‑visibility role partners closely with Revenue, GTM, and Marketing leaders to design and execute national, regional, and statewide account marketing programs that reach district and school decision‑makers. You will embed AI and advanced analytics into every stage of our go‑to‑market engine—from segmentation and personalization to campaign design, testing, and optimization—fueling revenue growth through modern, data‑informed marketing.
In This Role You Will Strategy & Campaign Leadership
Develop comprehensive marketing strategies to increase market awareness, account engagement, and qualified pipeline among district and school leaders
Lead integrated, national‑level campaigns across digital, events, email, paid, and content syndication channels to align with go‑to‑market priorities
Leverage audience insights, messaging, and market knowledge to ensure campaigns resonate with target buyers and maximize conversion
Account‑Based Marketing (ABM)
Design and scale ABM programs to deepen engagement and accelerate opportunities for target accounts
Coordinate with sales and operations to ensure tight alignment of ABM initiatives with revenue goals
Performance Analysis & Optimization
Leverage data, AI, and experimentation frameworks to measure, optimize, and improve campaign ROI
Establish closed‑loop reporting in partnership with Sales, Revenue Operations, and Digital Marketing
Revenue & Cross‑Functional Alignment
Partner with BDR teams to ensure effective follow‑up on leads, optimize handoffs, and align messaging
Collaborate with Sales, Operations, Partner Success, and Digital Marketing to deliver seamless execution of demand initiatives
Innovation & Leadership
Stay at the forefront of growth marketing trends, experimenting with new technologies and channels to keep our GTM engine best‑in‑class
Lead, mentor, and inspire a large team and agency partners to deliver results while fostering a culture of accountability, learning, and innovation
Core Competencies For Success
Strategic thinking
Data‑driven decision making
Creativity and innovation
Collaboration and influence
Analytical rigor
Leadership and team development
Change agility
Commercial awareness
Credentials And Experience
7+ years of B2B demand generation, growth marketing, or performance marketing experience (education or mission‑driven sectors a plus)
5+ years of people leadership experience with demonstrated success building and motivating teams
Proven success in building and scaling demand programs that directly drive revenue in complex, multi‑stakeholder environments
Deep expertise in account‑based marketing, personalization, and digital‑first GTM strategies
Strong command of marketing analytics, experimentation, and optimization with direct application of AI‑driven solutions
Demonstrated ability to influence cross‑functional senior stakeholders (Sales, BDR, Operations, Business Intelligence)
Excellent communication and project management skills with experience managing external partners
Legal right to work in the United States
At Discovery Education, we are fulfilling our mission of preparing learners for tomorrow by creating innovative classrooms connected to today’s world. Serving more than 4.5 million educators and 45 million students, we are on a journey to transform teaching and learning through innovative partnerships with school districts, states, ministries of education, and other like‑minded organizations.
Why Join Discovery Education?
Career Development Ownership – Be the driver of your success!
Continuing Education AND Tuition Reimbursement Programs
Mentorship program and collaboration with veteran leaders
Constant opportunities for cross‑functional training and skill building
Uncapped career growth
Team Member Wellness
Leave for life’s moments including 7 recognized holidays
Take PTO without the vacation guilt
Up to 12 weeks of Paid Parental Leave
Annual Winter Holiday Break (typically the last week of December)
Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the communities we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender, protected veteran status or disabled status, or genetic information.
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In This Role You Will Strategy & Campaign Leadership
Develop comprehensive marketing strategies to increase market awareness, account engagement, and qualified pipeline among district and school leaders
Lead integrated, national‑level campaigns across digital, events, email, paid, and content syndication channels to align with go‑to‑market priorities
Leverage audience insights, messaging, and market knowledge to ensure campaigns resonate with target buyers and maximize conversion
Account‑Based Marketing (ABM)
Design and scale ABM programs to deepen engagement and accelerate opportunities for target accounts
Coordinate with sales and operations to ensure tight alignment of ABM initiatives with revenue goals
Performance Analysis & Optimization
Leverage data, AI, and experimentation frameworks to measure, optimize, and improve campaign ROI
Establish closed‑loop reporting in partnership with Sales, Revenue Operations, and Digital Marketing
Revenue & Cross‑Functional Alignment
Partner with BDR teams to ensure effective follow‑up on leads, optimize handoffs, and align messaging
Collaborate with Sales, Operations, Partner Success, and Digital Marketing to deliver seamless execution of demand initiatives
Innovation & Leadership
Stay at the forefront of growth marketing trends, experimenting with new technologies and channels to keep our GTM engine best‑in‑class
Lead, mentor, and inspire a large team and agency partners to deliver results while fostering a culture of accountability, learning, and innovation
Core Competencies For Success
Strategic thinking
Data‑driven decision making
Creativity and innovation
Collaboration and influence
Analytical rigor
Leadership and team development
Change agility
Commercial awareness
Credentials And Experience
7+ years of B2B demand generation, growth marketing, or performance marketing experience (education or mission‑driven sectors a plus)
5+ years of people leadership experience with demonstrated success building and motivating teams
Proven success in building and scaling demand programs that directly drive revenue in complex, multi‑stakeholder environments
Deep expertise in account‑based marketing, personalization, and digital‑first GTM strategies
Strong command of marketing analytics, experimentation, and optimization with direct application of AI‑driven solutions
Demonstrated ability to influence cross‑functional senior stakeholders (Sales, BDR, Operations, Business Intelligence)
Excellent communication and project management skills with experience managing external partners
Legal right to work in the United States
At Discovery Education, we are fulfilling our mission of preparing learners for tomorrow by creating innovative classrooms connected to today’s world. Serving more than 4.5 million educators and 45 million students, we are on a journey to transform teaching and learning through innovative partnerships with school districts, states, ministries of education, and other like‑minded organizations.
Why Join Discovery Education?
Career Development Ownership – Be the driver of your success!
Continuing Education AND Tuition Reimbursement Programs
Mentorship program and collaboration with veteran leaders
Constant opportunities for cross‑functional training and skill building
Uncapped career growth
Team Member Wellness
Leave for life’s moments including 7 recognized holidays
Take PTO without the vacation guilt
Up to 12 weeks of Paid Parental Leave
Annual Winter Holiday Break (typically the last week of December)
Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the communities we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender, protected veteran status or disabled status, or genetic information.
#J-18808-Ljbffr