Bayer (Schweiz) AG
Senior Manager, Amazon Retail Media Strategy
Bayer (Schweiz) AG, Trenton, New Jersey, United States
Senior Manager, Amazon Retail Media Strategy
At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
YOUR TASKS AND RESPONSIBILITIES
Lead the end-to-end Amazon Advertising cross-media strategy across assigned brands and other eCommerce partners, ensuring alignment with national media, sales, and business objectives.
Drive cross-functional integration between Brand, Sales, Shopper Marketing, and Media teams to ensure media planning reflects consumer-first thinking and business growth priorities.
Lead and manage agency partners and internal cross-functional stakeholders to drive efficiency, best-in-class execution, and continuous innovation in eCommerce Media for Amazon and other emerging eCommerce platforms.
Leverage data and insights to drive plan acceleration or course corrections as necessary, including the amplification and use of key platforms such as Amazon Marketing Cloud (AMC), Vendor Central, and other internal/external reporting tools.
Serve as the key liaison with Amazon Advertising and other eCommerce media partners, identifying opportunities for growth, innovation, and partnership optimization.
Guide budget stewardship and investment strategy across eCommerce media to maximize ROI and business impact.
Utilize retailer data platforms (AMC, Vendor Central, etc) and advanced analytics to inform strategy, audience design, and media mix optimization.
Partner with Analytics and Insights teams to evolve measurement frameworks and demonstrate media’s contribution to incremental sales and brand growth.
Champion a culture of continuous learning and education around retail media, bringing forward thought leadership on platform innovation, audience data, and creative optimization.
Coach and develop junior team members, contributing to Bayer’s in-house retail media and eCommerce expertise.
WHO YOU ARE Bayer seeks an incumbent who possesses the following:
Required:
Proven experience leading strategic partnerships across Amazon Advertising
Expertise with data and analytics tools (e.g., AMC, Vendor Central) to drive insights-based decision-making.
Demonstrated ability to lead cross-functional teams and agency partners toward unified strategic outcomes.
Strong financial acumen with experience managing large-scale media budgets and delivering ROI accountability.
Excellent communication, presentation, and organizational skills with the ability to influence at all organizational levels.
Proactive, innovative mindset with the ability to thrive in a fast‑paced, complex environment.
Bachelor’s degree
Preferred:
10–14 years of digital media experience, with significant focus on Amazon Advertising and eCommerce media strategy within a large brand or agency environment.
Employees can expect to be paid a salary of approximately $138-207k. Additional compensation may include a bonus or incentive program (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave,etc.. This salary (or salary range) is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.
This posting will be available for application until at least 12/10/25.
To all recruitment agencies: Bayer does not accept unsolicited third-party resumes.
Bayer is an Equal Opportunity Employer/Disabled/Veterans
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
Bayer is an E-Verify Employer.
Location: United States : New Jersey : Whippany
Division: Consumer Health
Reference Code: 856357
Email: hrop_usa@bayer.com
#J-18808-Ljbffr
YOUR TASKS AND RESPONSIBILITIES
Lead the end-to-end Amazon Advertising cross-media strategy across assigned brands and other eCommerce partners, ensuring alignment with national media, sales, and business objectives.
Drive cross-functional integration between Brand, Sales, Shopper Marketing, and Media teams to ensure media planning reflects consumer-first thinking and business growth priorities.
Lead and manage agency partners and internal cross-functional stakeholders to drive efficiency, best-in-class execution, and continuous innovation in eCommerce Media for Amazon and other emerging eCommerce platforms.
Leverage data and insights to drive plan acceleration or course corrections as necessary, including the amplification and use of key platforms such as Amazon Marketing Cloud (AMC), Vendor Central, and other internal/external reporting tools.
Serve as the key liaison with Amazon Advertising and other eCommerce media partners, identifying opportunities for growth, innovation, and partnership optimization.
Guide budget stewardship and investment strategy across eCommerce media to maximize ROI and business impact.
Utilize retailer data platforms (AMC, Vendor Central, etc) and advanced analytics to inform strategy, audience design, and media mix optimization.
Partner with Analytics and Insights teams to evolve measurement frameworks and demonstrate media’s contribution to incremental sales and brand growth.
Champion a culture of continuous learning and education around retail media, bringing forward thought leadership on platform innovation, audience data, and creative optimization.
Coach and develop junior team members, contributing to Bayer’s in-house retail media and eCommerce expertise.
WHO YOU ARE Bayer seeks an incumbent who possesses the following:
Required:
Proven experience leading strategic partnerships across Amazon Advertising
Expertise with data and analytics tools (e.g., AMC, Vendor Central) to drive insights-based decision-making.
Demonstrated ability to lead cross-functional teams and agency partners toward unified strategic outcomes.
Strong financial acumen with experience managing large-scale media budgets and delivering ROI accountability.
Excellent communication, presentation, and organizational skills with the ability to influence at all organizational levels.
Proactive, innovative mindset with the ability to thrive in a fast‑paced, complex environment.
Bachelor’s degree
Preferred:
10–14 years of digital media experience, with significant focus on Amazon Advertising and eCommerce media strategy within a large brand or agency environment.
Employees can expect to be paid a salary of approximately $138-207k. Additional compensation may include a bonus or incentive program (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave,etc.. This salary (or salary range) is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.
This posting will be available for application until at least 12/10/25.
To all recruitment agencies: Bayer does not accept unsolicited third-party resumes.
Bayer is an Equal Opportunity Employer/Disabled/Veterans
Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.
Bayer is an E-Verify Employer.
Location: United States : New Jersey : Whippany
Division: Consumer Health
Reference Code: 856357
Email: hrop_usa@bayer.com
#J-18808-Ljbffr