Amundsen Davis LLC
Chicago Office
150 N Michigan Ave
Suite 3300
Chicago, IL 60601, USA
Description Amundsen Davis, LLC is seeking a
Digital Marketing Specialist
to join our business development and marketing team. The Digital Marketing Specialist will create and implement communication strategies that reflect the firm’s brand and positioning, shape and disseminate high-impact messaging in support of key business goals.
The Digital Marketing Specialist is responsible for attracting and engaging leads through strategic content and digital marketing initiatives. This role focuses on creating and managing campaigns that drive organic traffic, nurture prospects, cross-sell to existing clients, and support overall business growth. This candidate must have a proficient understanding of driving leads via webcasts, Zoom webinar software, HubSpot workflows, video and podcast production, social media management, and data analytics. The candidate must be a self-starter who is flexible, dedicated, client-service oriented, resourceful, high-energy and collaborative who is able to work in a fast-paced, high-volume environment. The ability to communicate effectively and persuasively, both written and verbal, is essential. This role requires significant hands on work and will be responsible for contributing to a broad range of practice-specific business development and marketing activities.
KEY RESPONSIBILITIES:
Develop and manage digital content for use in external campaigns
Develop and execute marketing campaigns to attract new leads and nurture existing connections
Work closely with the Content Specialist and Content Coordinator to create, optimize content across blogs, emails, social media, and other digital channels
Produce and edit video content and podcasts to support marketing campaigns and thought leadership initiatives
Plan, manage, and optimize paid advertising campaigns across platforms such as Google Ads, LinkedIn, and social media channels
Manage website and landing pages to improve SEO, engagement, and conversion rates
Track and analyze marketing performance metrics to measure ROI and inform strategy
Manage marketing automation platform (HubSpot) to segment audiences, track leads, and optimize workflows to support cross-selling and new client development, working in tandem with the Business Development Specialist
Stay current on inbound marketing best practices, trends, and technologies
Graphic design
PERFORMANCE TRAITS:
Ability to brainstorm ideas to improve digital presence and promote new ideas without waiting for direction
Exercises solid strategic thinking and problem-solving skills
Ability to work under pressure, meet deadlines, and prioritize brand consistency
Excellent technological skills for use in a marketing and business development environment
Strong written and verbal communication skills, able to communicate effectively and in a professional manner with all levels of the firm and outside vendors
Ability to work in a diverse team environment and effectively support the demanding needs of the Firm
Strong customer service skills, able to anticipate needs, exercise independent judgment, and use critical thinking
Strong attention to detail, organizational skills and the ability to handle multiple projects
Maintains confidentiality and exercises discretion
QUALIFICATIONS & PRIOR EXPERIENCE:
5-7 years of experience
Familiarity with artificial intelligence (AI) tools and the ability to craft effective prompts to enhance content creation and workflow efficiency
Experience producing videos or podcasts for a professional services firm, required
High level of proficiency using HubSpot for inbound marketing
High level of proficiency using Microsoft Office (Outlook, Word, Excel, and PowerPoint)
High level of proficiency using Adobe Creative Suite including Premiere Pro
WHAT WE OFFER
Salary range $65,000 - $85,000 a year
Benefits, following 30 days of employment
Professional growth
Supportive, team-focused environment
As an Equal Opportunity Employer, we support and encourage workforce diversity and do not discriminate based on race, color, religion, gender, national origin, sexual orientation, gender identity or expression, ancestry, citizenship, creed, marital status, veteran status, age, family caregiving responsibilities, genetic profile or predisposition, pregnancy, or disability in any aspect of employment.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Description Amundsen Davis, LLC is seeking a
Digital Marketing Specialist
to join our business development and marketing team. The Digital Marketing Specialist will create and implement communication strategies that reflect the firm’s brand and positioning, shape and disseminate high-impact messaging in support of key business goals.
The Digital Marketing Specialist is responsible for attracting and engaging leads through strategic content and digital marketing initiatives. This role focuses on creating and managing campaigns that drive organic traffic, nurture prospects, cross-sell to existing clients, and support overall business growth. This candidate must have a proficient understanding of driving leads via webcasts, Zoom webinar software, HubSpot workflows, video and podcast production, social media management, and data analytics. The candidate must be a self-starter who is flexible, dedicated, client-service oriented, resourceful, high-energy and collaborative who is able to work in a fast-paced, high-volume environment. The ability to communicate effectively and persuasively, both written and verbal, is essential. This role requires significant hands on work and will be responsible for contributing to a broad range of practice-specific business development and marketing activities.
KEY RESPONSIBILITIES:
Develop and manage digital content for use in external campaigns
Develop and execute marketing campaigns to attract new leads and nurture existing connections
Work closely with the Content Specialist and Content Coordinator to create, optimize content across blogs, emails, social media, and other digital channels
Produce and edit video content and podcasts to support marketing campaigns and thought leadership initiatives
Plan, manage, and optimize paid advertising campaigns across platforms such as Google Ads, LinkedIn, and social media channels
Manage website and landing pages to improve SEO, engagement, and conversion rates
Track and analyze marketing performance metrics to measure ROI and inform strategy
Manage marketing automation platform (HubSpot) to segment audiences, track leads, and optimize workflows to support cross-selling and new client development, working in tandem with the Business Development Specialist
Stay current on inbound marketing best practices, trends, and technologies
Graphic design
PERFORMANCE TRAITS:
Ability to brainstorm ideas to improve digital presence and promote new ideas without waiting for direction
Exercises solid strategic thinking and problem-solving skills
Ability to work under pressure, meet deadlines, and prioritize brand consistency
Excellent technological skills for use in a marketing and business development environment
Strong written and verbal communication skills, able to communicate effectively and in a professional manner with all levels of the firm and outside vendors
Ability to work in a diverse team environment and effectively support the demanding needs of the Firm
Strong customer service skills, able to anticipate needs, exercise independent judgment, and use critical thinking
Strong attention to detail, organizational skills and the ability to handle multiple projects
Maintains confidentiality and exercises discretion
QUALIFICATIONS & PRIOR EXPERIENCE:
5-7 years of experience
Familiarity with artificial intelligence (AI) tools and the ability to craft effective prompts to enhance content creation and workflow efficiency
Experience producing videos or podcasts for a professional services firm, required
High level of proficiency using HubSpot for inbound marketing
High level of proficiency using Microsoft Office (Outlook, Word, Excel, and PowerPoint)
High level of proficiency using Adobe Creative Suite including Premiere Pro
WHAT WE OFFER
Salary range $65,000 - $85,000 a year
Benefits, following 30 days of employment
Professional growth
Supportive, team-focused environment
As an Equal Opportunity Employer, we support and encourage workforce diversity and do not discriminate based on race, color, religion, gender, national origin, sexual orientation, gender identity or expression, ancestry, citizenship, creed, marital status, veteran status, age, family caregiving responsibilities, genetic profile or predisposition, pregnancy, or disability in any aspect of employment.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr