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Deodato

Senior Manager, Paid Media

Deodato, New York, New York, us, 10261

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deodato.co is an NYC-based boutique digital marketing agency, powering growth programs for an impressive list of e-commerce brands. We act as a high-touch agency, managing the growth of marketing channels, and as a consultancy, advising across all aspects of our client’s customer acquisition program. We are ultimately responsible for our client’s digital marketing investment and the growth of their customer acquisition program.

The upside and growth potential is real, and we are committed to investing in the development of our team. We are experts in all customer acquisition channels, and we aim to provide better service and more strategic multi-channel guidance than other agencies. The channels we own most frequently are FB/IG, Google Search, YouTube, Google Shopping, Affiliate & Display marketing.

Role Senior Digital Marketing Manager

We are looking for a Senior Digital Marketing Manager with 7+ years of experience. This team member will be responsible for managing the customer acquisition strategies, execution & optimizations across Paid Search & Paid Social. This candidate must have a minimum of 7 years of hands‑on experience in Facebook Ads Manager &/or Google Ads.

Requirements

7 years of experience in digital marketing

Prior agency experience preferred

Hands‑on experience managing & executing Paid Search campaigns & Facebook campaigns

Expert in social media optimization

Knowledge of digital conversion rate optimization methods such as A/B and multivariate testing

Experience leveraging Google Analytics or other platforms to analyze site‑analytics & user behavior

High analytical and data interpretation skills

Strong financial planning and strategy skills

Strong oral and written communication skills in English

Ability to work in a fast‑paced environment with minimal supervision

Working Knowledge of HTML

Creative development experience is a huge plus

A Bachelor's degree in Marketing, Economics, Statistics, Mathematics encouraged

Responsibilities

Own end‑to‑end development of strategy and execution

Manage multiple client relationships with senior executives, becoming a trusted team member and thought leader

Review & update daily, weekly, and monthly reports/presentations for each client before presentation

Measure and report performance across all digital marketing campaigns and assess performance against goals (ROI and KPIs)

Develop and monitor campaign budgets

Audit all client channels and provide specific recommendations

Spot errors; be an expert on all channels (FB/IG + Google + TikTok)

Provide strategy for email, SMS, organic social, affiliate, display, LinkedIn, Pinterest

Responsible for training managers and senior analysts on client communication, analysis, and next steps

Ideate, build, and manage testing programs across a complex set of channels

Work with the full client team on creative priorities, from big to small

Core Competencies

Ensure quality work with customer focus; dedicated to exceeding expectations and solving client needs

Strive for results and be accountable for client success; customer satisfaction leads to higher spend, which helps grow the business

Review analytics for internal and external stakeholders with complete knowledge of the data

Why Work With Us?

Plenty of room for advancement

Many technical and business challenges to solve

Great co‑workers and a fun office environment

High earning potential

COMPENSATION: $110,000 - $140,000 + BONUS

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Advertising Services

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