The Knot Worldwide Inc.
Integrated Marketing Director, eCommerce
The Knot Worldwide Inc., New York, New York, us, 10261
Integrated Marketing Director, eCommerce
New York City
About the Role At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.
In partnership with internal creative, channel, and product marketing teams, the Director will oversee cross‑functional programs that integrate brand storytelling with performance marketing rigor, driving both brand equity and commercial results. This leader will play a pivotal role in balancing short‑term revenue objectives with long‑term brand health, optimizing marketing spend effectiveness, and ensuring every campaign delivers incremental business impact.
Responsibilities
Own the eCommerce Marketing Strategy:
Building and owning the end‑to‑end eCom plans across channels, in partnership with channel owners and partners.
Develop consumer marketing calendar and programs:
Lead the strategic planning, optimization, and execution of the annual e‑commerce marketing calendar, ensuring every campaign, message and initiative ladders up to core business KPIs – traffic, conversion, and AOV.
Drive Performance Through Integration:
Partner across creative, media, product, and merchandising teams to align channel activities, promotional cadence, and onsite experiences for maximum cross‑channel impact.
Partner Marketing Plans:
Establish marketing plans with partner brands to achieve shared goals and revenue outcomes in support of registry and merchandise adoption.
Lead Promotional Strategy:
Define and optimize promotional and campaign strategies that balance acquisition cost (CPAs), increase AVO, and Lifetime value (LTV).
Champion Insights & Analytics:
Use performance data, consumer insights, and A/B testing to continuously refine messaging, creative, onsite user experience, and media mix for efficiency and effectiveness.
Oversee Development:
Lead cross‑functional briefings for creative, channel, and media partners—ensuring every campaign delivers cohesive storytelling and measurable performance.
Foster Cross‑Functional Excellence:
Build strong partnerships with Product, Merchandising, CRM, and Site Experience teams to enhance the full customer journey and onsite performance. Drive cross‑functional forums and holistic reviews of the end‑to‑end business performance monthly and across business reviews.
Manage Brand & Product Positioning:
Ensure brand positioning and key product differentiators are consistently expressed across all consumer touchpoints and align with evolving customer needs. Building creative messaging strategies to continually optimize performance in the market.
Optimize Full‑Funnel Marketing:
Partner with channel leads to refine the earned/owned/paid mix, ensuring cohesive full‑funnel messaging and budget allocation.
Executive Communication:
Present insights, campaign performance, and forward‑looking marketing strategies to senior leadership, influencing decisions at the highest level.
Qualifications
Bachelor’s degree required; MBA or advanced degree preferred.
10+ years of experience in brand and integrated marketing, with a strong background in e‑commerce, digital performance marketing, and promotional strategy.
Proven success optimizing marketing calendars and channel strategies to achieve revenue goals.
Demonstrated experience leading cross‑functional programs that drive measurable business impact.
Deep understanding of digital media, CRM, onsite experience, and conversion optimization.
Strong analytical mindset with the ability to translate insights into actionable marketing strategies.
Exceptional communication, leadership, and storytelling skills.
Ability to operate at both strategic and tactical levels, driving vision while ensuring flawless execution.
Track record of managing and developing high‑performing marketing teams.
Strong executive presence and the ability to influence across senior leadership and stakeholders.
Passion for innovation, collaboration, and continuous performance improvement.
What We Love About You
Commit to our customers:
You act as one team on behalf of our customers. You lead with heart and heart, and build what matters for life’s most meaningful moments.
Raise the bar:
You define “great” and work backwards. You don’t just accept how it’s been done, but boldly define how it should be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision.
Be all in:
You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.
Celebrate impact:
You measure success by the outcomes you create. You hold yourself accountable to delivering value, while recognizing progress and the lessons learned along the way. You love to win, together.
What You Love About Us We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter, both in and out of the office. We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people.
Work Model This role is Together@TKWW‑eligible and based near one of our office hubs. Starting September 15 2025, you’ll be expected to work in the office two days a week as part of our hybrid work model.
EEO Statement The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
#J-18808-Ljbffr
About the Role At The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. Driven by our core values, we believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. Our people are at the heart of our success.
In partnership with internal creative, channel, and product marketing teams, the Director will oversee cross‑functional programs that integrate brand storytelling with performance marketing rigor, driving both brand equity and commercial results. This leader will play a pivotal role in balancing short‑term revenue objectives with long‑term brand health, optimizing marketing spend effectiveness, and ensuring every campaign delivers incremental business impact.
Responsibilities
Own the eCommerce Marketing Strategy:
Building and owning the end‑to‑end eCom plans across channels, in partnership with channel owners and partners.
Develop consumer marketing calendar and programs:
Lead the strategic planning, optimization, and execution of the annual e‑commerce marketing calendar, ensuring every campaign, message and initiative ladders up to core business KPIs – traffic, conversion, and AOV.
Drive Performance Through Integration:
Partner across creative, media, product, and merchandising teams to align channel activities, promotional cadence, and onsite experiences for maximum cross‑channel impact.
Partner Marketing Plans:
Establish marketing plans with partner brands to achieve shared goals and revenue outcomes in support of registry and merchandise adoption.
Lead Promotional Strategy:
Define and optimize promotional and campaign strategies that balance acquisition cost (CPAs), increase AVO, and Lifetime value (LTV).
Champion Insights & Analytics:
Use performance data, consumer insights, and A/B testing to continuously refine messaging, creative, onsite user experience, and media mix for efficiency and effectiveness.
Oversee Development:
Lead cross‑functional briefings for creative, channel, and media partners—ensuring every campaign delivers cohesive storytelling and measurable performance.
Foster Cross‑Functional Excellence:
Build strong partnerships with Product, Merchandising, CRM, and Site Experience teams to enhance the full customer journey and onsite performance. Drive cross‑functional forums and holistic reviews of the end‑to‑end business performance monthly and across business reviews.
Manage Brand & Product Positioning:
Ensure brand positioning and key product differentiators are consistently expressed across all consumer touchpoints and align with evolving customer needs. Building creative messaging strategies to continually optimize performance in the market.
Optimize Full‑Funnel Marketing:
Partner with channel leads to refine the earned/owned/paid mix, ensuring cohesive full‑funnel messaging and budget allocation.
Executive Communication:
Present insights, campaign performance, and forward‑looking marketing strategies to senior leadership, influencing decisions at the highest level.
Qualifications
Bachelor’s degree required; MBA or advanced degree preferred.
10+ years of experience in brand and integrated marketing, with a strong background in e‑commerce, digital performance marketing, and promotional strategy.
Proven success optimizing marketing calendars and channel strategies to achieve revenue goals.
Demonstrated experience leading cross‑functional programs that drive measurable business impact.
Deep understanding of digital media, CRM, onsite experience, and conversion optimization.
Strong analytical mindset with the ability to translate insights into actionable marketing strategies.
Exceptional communication, leadership, and storytelling skills.
Ability to operate at both strategic and tactical levels, driving vision while ensuring flawless execution.
Track record of managing and developing high‑performing marketing teams.
Strong executive presence and the ability to influence across senior leadership and stakeholders.
Passion for innovation, collaboration, and continuous performance improvement.
What We Love About You
Commit to our customers:
You act as one team on behalf of our customers. You lead with heart and heart, and build what matters for life’s most meaningful moments.
Raise the bar:
You define “great” and work backwards. You don’t just accept how it’s been done, but boldly define how it should be. You are unafraid to innovate, learn, and keep moving forward toward our shared vision.
Be all in:
You believe in our mission and take ownership of your work. You debate openly to reach the best outcomes, speaking with clarity and care, embracing diverse perspectives, then commit fully.
Celebrate impact:
You measure success by the outcomes you create. You hold yourself accountable to delivering value, while recognizing progress and the lessons learned along the way. You love to win, together.
What You Love About Us We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter, both in and out of the office. We offer flexible vacation, generous parental leave, and prioritize initiatives that support the growth, development, and happiness of our people.
Work Model This role is Together@TKWW‑eligible and based near one of our office hubs. Starting September 15 2025, you’ll be expected to work in the office two days a week as part of our hybrid work model.
EEO Statement The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
#J-18808-Ljbffr