Ruder Finn
Director, Paid Media Strategy, DIG, Ruder Finn
Ruder Finn, Washington, District of Columbia, us, 20022
Ruder Finn is seeking an experienced and strategic Director, Paid Media Strategy to join our growing Digital practice. You will focus on paid media strategy and execution for clients in public affairs, issues and health policy. The ideal candidate will possess a strong digital skill set and expertise in driving paid campaign execution & targeting across various social and digital platforms (such as LinkedIn, Meta, and Programmatic) and campaign objectives throughout the funnel. This role is well-suited for a digital‑forward professional who excels in high‑pressure environments, values public service, knows how to reach audiences effectively, overcomes platform limitations, and demonstrates a passion for managing dynamic issues with precision and strategic clarity.
Key Responsibilities
Lead paid media strategy development and execution for clients across public affairs and health policy sectors with a focus on core B2B platforms (LinkedIn, Programmatic, third‑party partnerships, Meta, YouTube, etc.).
Serve as the primary paid digital point of contact providing strategic counsel, campaign insights, and actionable recommendations.
Have knowledge of pixel, targeting, and platform limitations across these core sectors and identify solutions to overcome them.
Drive innovation through testing, data analysis, and implementation of new tools and approaches to improve campaign performance.
Execute full‑funnel paid media campaigns, from audience segmentation to tracking and optimization.
Monitor campaign performance, pacing, and KPIs; report insights and optimizations proactively.
Ensure proper tagging, pixel placement and data tracking across campaigns for accurate measurement and attribution.
Review and analyze campaign performance reports to provide actionable insights for enhancement of client reputation and strategic improvements (knowledge of GA4, Adobe Analytics, LinkedIn Ads Manager, Meta Business Manager, etc.).
Act as a key contact for clients, addressing client concerns with thoughtful, timely solutions.
Support the operational performance of accounts, ensuring high‑quality deliverables, adherence to deadlines, and budget optimization.
Deliver superior client service by aligning digital objectives with senior management direction and ensuring seamless coordination across internal teams and external stakeholders.
Mentor and develop junior team members, fostering expertise in digital crisis communication, reputation management, and cutting‑edge campaign strategies.
Collaborate with cross‑functional teams to ensure cohesive execution across all digital channels and platforms.
Qualifications
Minimum of 6+ years working in the digital space with experience in public affairs and health policy (additional healthcare/pharma experience is a plus).
Bachelor’s degree in communications, public relations, marketing, or a related field preferred.
A strong passion for digital and social media marketing, coupled with the ability to leverage emerging industry trends to effectively coordinate digital campaigns.
Expertise in paid media marketing, data analysis, and insights reporting.
Strong organizational skills with the ability to work across multiple high‑profile and high‑budget programs in a fast‑paced, consistently changing environment.
Ability to multitask and operate with flexibility in a fast‑paced environment to meet tight deadlines.
Proven experience managing and coaching a team.
Benefits & More
Base salary and eligibility for an annual discretionary bonus.
Health, Dental, Vision, company‑paid Life Insurance, Flexible Spending Account, and 401(k) (match) plan.
Monthly allowance for cell phone, office equipment, etc.
Generous paid time off policy with maternity/paternity leave.
Professional learning and development opportunities.
The anticipated salary range for this position, at the time of posting, is $95,000–$120,000. The salary of the applicant selected for this role will be based on a variety of factors, including but not limited to education, internal equity, geography, relevant years of experience, certifications, skills, abilities, and other job‑related qualifications. In addition, a range of medical, dental, vision, disability, 401(k) matching, paid time off, and other benefits are also available.
Ruder Finn provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law. Ruder Finn will not tolerate discrimination or harassment based on any of these characteristics. Ruder Finn believes that diversity and inclusion among our employees is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
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Key Responsibilities
Lead paid media strategy development and execution for clients across public affairs and health policy sectors with a focus on core B2B platforms (LinkedIn, Programmatic, third‑party partnerships, Meta, YouTube, etc.).
Serve as the primary paid digital point of contact providing strategic counsel, campaign insights, and actionable recommendations.
Have knowledge of pixel, targeting, and platform limitations across these core sectors and identify solutions to overcome them.
Drive innovation through testing, data analysis, and implementation of new tools and approaches to improve campaign performance.
Execute full‑funnel paid media campaigns, from audience segmentation to tracking and optimization.
Monitor campaign performance, pacing, and KPIs; report insights and optimizations proactively.
Ensure proper tagging, pixel placement and data tracking across campaigns for accurate measurement and attribution.
Review and analyze campaign performance reports to provide actionable insights for enhancement of client reputation and strategic improvements (knowledge of GA4, Adobe Analytics, LinkedIn Ads Manager, Meta Business Manager, etc.).
Act as a key contact for clients, addressing client concerns with thoughtful, timely solutions.
Support the operational performance of accounts, ensuring high‑quality deliverables, adherence to deadlines, and budget optimization.
Deliver superior client service by aligning digital objectives with senior management direction and ensuring seamless coordination across internal teams and external stakeholders.
Mentor and develop junior team members, fostering expertise in digital crisis communication, reputation management, and cutting‑edge campaign strategies.
Collaborate with cross‑functional teams to ensure cohesive execution across all digital channels and platforms.
Qualifications
Minimum of 6+ years working in the digital space with experience in public affairs and health policy (additional healthcare/pharma experience is a plus).
Bachelor’s degree in communications, public relations, marketing, or a related field preferred.
A strong passion for digital and social media marketing, coupled with the ability to leverage emerging industry trends to effectively coordinate digital campaigns.
Expertise in paid media marketing, data analysis, and insights reporting.
Strong organizational skills with the ability to work across multiple high‑profile and high‑budget programs in a fast‑paced, consistently changing environment.
Ability to multitask and operate with flexibility in a fast‑paced environment to meet tight deadlines.
Proven experience managing and coaching a team.
Benefits & More
Base salary and eligibility for an annual discretionary bonus.
Health, Dental, Vision, company‑paid Life Insurance, Flexible Spending Account, and 401(k) (match) plan.
Monthly allowance for cell phone, office equipment, etc.
Generous paid time off policy with maternity/paternity leave.
Professional learning and development opportunities.
The anticipated salary range for this position, at the time of posting, is $95,000–$120,000. The salary of the applicant selected for this role will be based on a variety of factors, including but not limited to education, internal equity, geography, relevant years of experience, certifications, skills, abilities, and other job‑related qualifications. In addition, a range of medical, dental, vision, disability, 401(k) matching, paid time off, and other benefits are also available.
Ruder Finn provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law. Ruder Finn will not tolerate discrimination or harassment based on any of these characteristics. Ruder Finn believes that diversity and inclusion among our employees is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
#J-18808-Ljbffr