FanDuel
THE POSITION
Our roster has an opening with your name on it FanDuel is looking for a strategic powerhouse to own and evolve FanDuel’s retention engine – balancing data, creativity, and commercial acumen to fuel market share growth and customer retention. In this role, you’ll set the strategy for how we drive engagement from in-category customers, evolve our lifecycle and offer strategy, and create a culture of continuous optimization. You’ll be the go-to leader connecting the dots across Marketing, Go To Market, and Performance & Insights – ensuring our customer marketing strategy is both smart and scalable. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs. THE GAME PLAN
Everyone on our team has a part to play Set end-to-end customer marketing strategic direction, responsible for achieving customer retention targets while balancing efficiency, scale, and market share across all regions Lead high performing marketing teams while nurturing the next generation of FanDuel leadership and attracting talent Expand, challenge, and transform our lifecycle and promotions strategies, leveraging deep customer data, research, and competitive intelligence to win the battle for choice Deliver insights, reporting and recommendations on program improvements to senior and executive leadership Manage a significant marketing budget while improving retention and customer value outcomes Deliver strategic marketing guidance to cross-functional teams to deliver exciting and effective seasonal Go-To-Market plans Partner closely with MarTech, Comms and Ops teams to develop marketing automation, operational efficiency and communications excellence Collaborate closely with Business Intelligence to address performance gaps and opportunities, champion experimentation and cultivate an environment of collaboration Act as the business leader and central point of contact for all things retention, driving alignment, clarity, and performance across Trading, Creative, Media, Marketing, Business Intelligence, and Finance stakeholders Evolve audience strategy through new segmentation discovery and white space opportunities Deliver continuous improvements to the full conversion funnel working closely with product and content teams THE STATS
What we're looking for in our next teammate Minimum of 10 years of work experience in customer marketing, with experience creating and managing media campaigns from start to finish At least 5 years in a management role with multiple tier direct reports Experience in brand strategy for a high growth brand Bachelor's degree or equivalent industry experience preferred Deep experience developing and overseeing customer marketing programs Experience with Agile development framework and track record of partnering with product and engineering teams on multiple projects at once Has a positive attitude and loves opportunities to collaborate with others Knowledge of sports and/or experience working within a heavily regulated industry is a plus Strong organizational skills and effective at project management ABOUT FANDUEL
FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT). PLAYER BENEFITS
We treat our team right We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more – check out all our benefits here:
FanDuel Total Rewards
. *Benefits differ across location, role, and level. FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included. FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email [emailprotected] . The applicable salary range for this position is $171,000 - $214,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
#LI-Hybrid Apply for this position
Technology
We’re the backbone and the turbo engine behind FanDuel’s rise—and we don’t just build software, we build the future. Step into our world and you’ll find a frontier-style playground where top-tier talent tackles complex challenges head-on. From crafting innovative tech to scaling a platform that’s fast, secure, and rock-solid, we’re doing it all in one of the most regulated—and exciting—markets out there. Every day brings something new, and we wouldn’t have it any other way. business strategy, operations, automation
Think of us as FanDuel’s internal special ops team—part strategy, part execution, all impact. We partner with leadership to launch bold new initiatives, untangle complex cross-functional puzzles, and jump in wherever extra brainpower or fresh skills are needed. Our secret weapon? We get to do all this in the world of sports and gaming—stuff we (and millions of fans) live and breathe every day. It’s work, but it sure doesn’t feel like it. sports trading, innovation, Data science
We’re the brains behind the odds—the Risk & Trading team that keeps FanDuel sharp, smart, and always one step ahead. Using cutting-edge models and real-time insights, we price markets with precision and manage risk like pros, all while staying locked in the rules of every jurisdiction we play in. But we don’t just crunch numbers—we shape strategy. Collaborating across the business, we help power bold moves and smooth experiences that keep our customers coming back for more. Bottom line: if it affects the odds, we’re all over it. Product Management, Design, Data, Research
We dream it, design it, and deliver it—we’re the team behind the experiences customers can’t get enough of. From deep-dive research to sleek app features and wow-worthy retail moments, we turn insights into action and ideas into magic. Packed with talent—Product Managers, Designers, Researchers, Data Scientists, and Analysts—we’re a powerhouse squad that partners with Marketing, Engineering, and Commercial to launch what’s next and level up what’s now. If it delights our customers, we’re all over it. Human resources, Talent Acquisition, Early Careers, Talent Development, Inclusion, Compensation
We’re not your typical HR team—we’re the FanDuel People Team, and we bring the vibes. Sure, we handle the essentials like hiring, growth, pay, perks, and inclusion—but that’s just our warm-up act. We’re the crew behind the career-launching programs, can’t-miss events, and culture that keeps FanDuel buzzing. From day one to day “let’s level up,” we’ve got your back—making sure your experience here is nothing short of legendary. Unparalleled? Check. Unrivaled? Always. Unforgettable? You better believe it. We’re the market‑makers, bridge‑builders, and big‑picture thinkers. The Partnerships & External Affairs team is all about expanding FanDuel’s world—smartly, sustainably, and with serious swagger. From navigating the halls of government to shaping public perception, we run point on the programs that protect and grow our playing field. We’re also in the business of bold connections—teaming up with partners and stakeholders to spot the next big opportunity and turn it into game‑changing growth. If it helps FanDuel stretch, scale, and shine, we’re already on it. If it grabs attention, sparks emotion, or makes fans say “wow”—that’s us. From bold brand moves to scroll‑stopping content, performance magic to product promos, we bring FanDuel to life through storytelling that hits hard and sticks. You’ll spot our work everywhere—on your feed, during the big game, and lighting up the jumbotron at your favorite stadium. We don’t just show up—we show off. Because making every moment more means putting ourselves out there. And let’s be real… we crush it. We’re the powerhouse team behind the rules, the relationships, and the rocket fuel for FanDuel’s growth. From legal advice to lobbying, compliance to cutting‑edge partnerships—we cover it all. Our crew of sharp attorneys, savvy policy pros, eagle‑eyed analysts, and deal‑makers brings serious expertise and even bigger energy. In a world full of regulations, we keep FanDuel ahead of the game—building smart, sustainable strategies that unlock growth while playing by (and sometimes helping shape) the rules. Whether it’s gaming, sports, media, or tech, we know how to partner up and power forward. Accounting, Finance, Procurement, Workspace
Our Finance team is where strategy meets spark. We don’t just crunch numbers—we power big ideas. With sharp analysis, smart planning and a healthy respect for risk, we fine‑tune business operations to fuel what’s next. Growth? We’re already forecastin Meanwhile, our Facilities team keeps FanDuel running in style. From scouting new spaces to building out sleek, modern offices, we create safe, top‑tier environments that match our ambition….. Customer Support, CX, VIP, Payments & Fraud
We’re the front line, …
#J-18808-Ljbffr
Our roster has an opening with your name on it FanDuel is looking for a strategic powerhouse to own and evolve FanDuel’s retention engine – balancing data, creativity, and commercial acumen to fuel market share growth and customer retention. In this role, you’ll set the strategy for how we drive engagement from in-category customers, evolve our lifecycle and offer strategy, and create a culture of continuous optimization. You’ll be the go-to leader connecting the dots across Marketing, Go To Market, and Performance & Insights – ensuring our customer marketing strategy is both smart and scalable. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs. THE GAME PLAN
Everyone on our team has a part to play Set end-to-end customer marketing strategic direction, responsible for achieving customer retention targets while balancing efficiency, scale, and market share across all regions Lead high performing marketing teams while nurturing the next generation of FanDuel leadership and attracting talent Expand, challenge, and transform our lifecycle and promotions strategies, leveraging deep customer data, research, and competitive intelligence to win the battle for choice Deliver insights, reporting and recommendations on program improvements to senior and executive leadership Manage a significant marketing budget while improving retention and customer value outcomes Deliver strategic marketing guidance to cross-functional teams to deliver exciting and effective seasonal Go-To-Market plans Partner closely with MarTech, Comms and Ops teams to develop marketing automation, operational efficiency and communications excellence Collaborate closely with Business Intelligence to address performance gaps and opportunities, champion experimentation and cultivate an environment of collaboration Act as the business leader and central point of contact for all things retention, driving alignment, clarity, and performance across Trading, Creative, Media, Marketing, Business Intelligence, and Finance stakeholders Evolve audience strategy through new segmentation discovery and white space opportunities Deliver continuous improvements to the full conversion funnel working closely with product and content teams THE STATS
What we're looking for in our next teammate Minimum of 10 years of work experience in customer marketing, with experience creating and managing media campaigns from start to finish At least 5 years in a management role with multiple tier direct reports Experience in brand strategy for a high growth brand Bachelor's degree or equivalent industry experience preferred Deep experience developing and overseeing customer marketing programs Experience with Agile development framework and track record of partnering with product and engineering teams on multiple projects at once Has a positive attitude and loves opportunities to collaborate with others Knowledge of sports and/or experience working within a heavily regulated industry is a plus Strong organizational skills and effective at project management ABOUT FANDUEL
FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT). PLAYER BENEFITS
We treat our team right We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more – check out all our benefits here:
FanDuel Total Rewards
. *Benefits differ across location, role, and level. FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included. FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email [emailprotected] . The applicable salary range for this position is $171,000 - $214,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
#LI-Hybrid Apply for this position
Technology
We’re the backbone and the turbo engine behind FanDuel’s rise—and we don’t just build software, we build the future. Step into our world and you’ll find a frontier-style playground where top-tier talent tackles complex challenges head-on. From crafting innovative tech to scaling a platform that’s fast, secure, and rock-solid, we’re doing it all in one of the most regulated—and exciting—markets out there. Every day brings something new, and we wouldn’t have it any other way. business strategy, operations, automation
Think of us as FanDuel’s internal special ops team—part strategy, part execution, all impact. We partner with leadership to launch bold new initiatives, untangle complex cross-functional puzzles, and jump in wherever extra brainpower or fresh skills are needed. Our secret weapon? We get to do all this in the world of sports and gaming—stuff we (and millions of fans) live and breathe every day. It’s work, but it sure doesn’t feel like it. sports trading, innovation, Data science
We’re the brains behind the odds—the Risk & Trading team that keeps FanDuel sharp, smart, and always one step ahead. Using cutting-edge models and real-time insights, we price markets with precision and manage risk like pros, all while staying locked in the rules of every jurisdiction we play in. But we don’t just crunch numbers—we shape strategy. Collaborating across the business, we help power bold moves and smooth experiences that keep our customers coming back for more. Bottom line: if it affects the odds, we’re all over it. Product Management, Design, Data, Research
We dream it, design it, and deliver it—we’re the team behind the experiences customers can’t get enough of. From deep-dive research to sleek app features and wow-worthy retail moments, we turn insights into action and ideas into magic. Packed with talent—Product Managers, Designers, Researchers, Data Scientists, and Analysts—we’re a powerhouse squad that partners with Marketing, Engineering, and Commercial to launch what’s next and level up what’s now. If it delights our customers, we’re all over it. Human resources, Talent Acquisition, Early Careers, Talent Development, Inclusion, Compensation
We’re not your typical HR team—we’re the FanDuel People Team, and we bring the vibes. Sure, we handle the essentials like hiring, growth, pay, perks, and inclusion—but that’s just our warm-up act. We’re the crew behind the career-launching programs, can’t-miss events, and culture that keeps FanDuel buzzing. From day one to day “let’s level up,” we’ve got your back—making sure your experience here is nothing short of legendary. Unparalleled? Check. Unrivaled? Always. Unforgettable? You better believe it. We’re the market‑makers, bridge‑builders, and big‑picture thinkers. The Partnerships & External Affairs team is all about expanding FanDuel’s world—smartly, sustainably, and with serious swagger. From navigating the halls of government to shaping public perception, we run point on the programs that protect and grow our playing field. We’re also in the business of bold connections—teaming up with partners and stakeholders to spot the next big opportunity and turn it into game‑changing growth. If it helps FanDuel stretch, scale, and shine, we’re already on it. If it grabs attention, sparks emotion, or makes fans say “wow”—that’s us. From bold brand moves to scroll‑stopping content, performance magic to product promos, we bring FanDuel to life through storytelling that hits hard and sticks. You’ll spot our work everywhere—on your feed, during the big game, and lighting up the jumbotron at your favorite stadium. We don’t just show up—we show off. Because making every moment more means putting ourselves out there. And let’s be real… we crush it. We’re the powerhouse team behind the rules, the relationships, and the rocket fuel for FanDuel’s growth. From legal advice to lobbying, compliance to cutting‑edge partnerships—we cover it all. Our crew of sharp attorneys, savvy policy pros, eagle‑eyed analysts, and deal‑makers brings serious expertise and even bigger energy. In a world full of regulations, we keep FanDuel ahead of the game—building smart, sustainable strategies that unlock growth while playing by (and sometimes helping shape) the rules. Whether it’s gaming, sports, media, or tech, we know how to partner up and power forward. Accounting, Finance, Procurement, Workspace
Our Finance team is where strategy meets spark. We don’t just crunch numbers—we power big ideas. With sharp analysis, smart planning and a healthy respect for risk, we fine‑tune business operations to fuel what’s next. Growth? We’re already forecastin Meanwhile, our Facilities team keeps FanDuel running in style. From scouting new spaces to building out sleek, modern offices, we create safe, top‑tier environments that match our ambition….. Customer Support, CX, VIP, Payments & Fraud
We’re the front line, …
#J-18808-Ljbffr