Social Media & Content Marketing Specialist Job at Burdlife in Houston

Position Overview

At Burdlife Jewelry, we redefine luxury with high-quality, unique designs that inspire individuality. As we grow our digital presence, we’re building a passionate and creative social media team to elevate our brand and connect with a vibrant community. We are seeking a creative and strategic Social Media Marketing Specialist to manage the end-to-end social media strategy—focusing on content creation, community engagement, influencer collaboration, and performance tracking—to drive brand visibility and audience growth across Instagram, Facebook, TikTok, and Pinterest.

Key Responsibilities

• Design and produce visually stunning short-form videos (Reels, TikToks, Pinterest Idea Pins) and social media graphics.
• Build a content library of brand assets including product shots, customer testimonials, and lifestyle images.
• Develop a 30-day rolling content calendar with 4-5 posts per platform each week.
• Repurpose user-generated content (UGC) to align with the brand’s aesthetics.
• Monitor and respond promptly to DMs, comments, and inquiries.
• Engage followers with interactive features such as polls, Q&A, and quizzes.
• Collaborate with influencers for product seeding and increased reach.
• Track social media KPIs including engagement rate, impressions, clicks, and follower growth.
• Analyze campaign performance and provide weekly and monthly reports.

Required Qualifications

• 3+ years of experience in social media management, content creation, or digital marketing.
• Proficiency with design tools such as Canva, Adobe Photoshop, CapCut, or Premiere Pro.
• Strong understanding of social media platforms and content best practices.
• Analytical skills with experience using Google Analytics and Meta Business Suite.
• Exceptional creativity, communication, and project management abilities.

Benefits & Perks

• Lead the creative direction of a growing luxury jewelry brand.
• Work in a collaborative, innovative, and supportive environment.
• Competitive compensation: $18-$20/hour.
• Flexible, remote role.
• Opportunity to shape Burdlife Jewelry’s digital presence and grow with the brand.