GSK
Anti-Infectives DTC Marketing Director
Infectious Disease continues to be a core area of focus at GSK, and we are building a portfolio of first in class/best in class Anti‑Infective treatments for patients in need of new therapies.
As we re‑enter the Anti‑Infective marketplace, we need experienced, entrepreneurial‑minded individuals to help on this journey.
Are you an experienced marketer looking to be part of an innovative, dynamic, and growing organization?
GSK’s US Anti‑Infective brand Team is looking for a Director, DTC Marketing.
Director, DTC Marketing leads the direct‑to‑consumer marketing strategy and brand activation for the Anti‑Infective assets to ensure successful launch and deliver on the brand aspirations.
This includes developing an in‑depth understanding of the US consumer for each asset to ensure successful commercialization and partnering with our agency colleagues to develop robust marketing campaigns.
Responsibilities
Lead key direct‑to‑consumer marketing team activities and digital execution including development of branded campaign and surround sounds assets to help achieve brand goals
Lead the evolution of the customer journey and content strategy to reach patients in moments that matter for each asset
Develop short and long‑term DTC marketing plans and budget in line with brand marketing strategies
Build effective relationships with internal/external stakeholders that are grounded in trust and mutual respect
Deliver and execute strategic plans to achieve performance goals and objectives utilizing key performance indicators (KPIs) as appropriate to meet business needs and improve performance
Develop, utilize and apply techniques appropriate to marketing decision‑making through marketing research, marketing intelligence and company information systems
Build strong partnerships with the external agencies involved in developing and deploying marketing campaigns; evaluate and set project budgets, establish detailed timelines, and ensure on‑time project delivery
Manage team and assist in getting projects through promotional review and the Copy Approval system
Ensure adherence to GSK International Code of Pharmaceutical Marketing while guaranteeing that codes are implemented appropriately
Basic Qualifications
Bachelor’s degree
5+ years of pharmaceutical/biotech marketing experience, including 1+ year of US marketing
Leadership experience
Ability to travel up to 25% of the time
Preferred Qualifications
Marketing experiences should result in a demonstration of advanced marketing concepts including market analysis, consumer behavior, branding, positioning, and strategic planning
Master’s degree in Business Administration (MBA)
Excellent communication and presentation skills
Demonstrated ability to work effectively across a matrix environment and navigate without formal authority to deliver on business results
Demonstrated ability to influence senior leadership and confidently defend informed recommendations
Ability to lead through change and inspire agility/flexibility among the team
Strong verbal and written communication/presentation skills
Product launch experience
Other Details This role is hybrid, with an expectation of 2–3 days per week in the office.
We encourage you to apply if you are ready to take on a leadership role in a fast‑paced, innovative environment.
Join us in our mission to make a difference in patients’ lives and get ahead of disease together.
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
GSK is an Equal Opportunity Employer GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
Accessibility If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1‑877‑694‑7547 (US Toll Free) or +1 801 567 5155 (outside US).
#J-18808-Ljbffr
As we re‑enter the Anti‑Infective marketplace, we need experienced, entrepreneurial‑minded individuals to help on this journey.
Are you an experienced marketer looking to be part of an innovative, dynamic, and growing organization?
GSK’s US Anti‑Infective brand Team is looking for a Director, DTC Marketing.
Director, DTC Marketing leads the direct‑to‑consumer marketing strategy and brand activation for the Anti‑Infective assets to ensure successful launch and deliver on the brand aspirations.
This includes developing an in‑depth understanding of the US consumer for each asset to ensure successful commercialization and partnering with our agency colleagues to develop robust marketing campaigns.
Responsibilities
Lead key direct‑to‑consumer marketing team activities and digital execution including development of branded campaign and surround sounds assets to help achieve brand goals
Lead the evolution of the customer journey and content strategy to reach patients in moments that matter for each asset
Develop short and long‑term DTC marketing plans and budget in line with brand marketing strategies
Build effective relationships with internal/external stakeholders that are grounded in trust and mutual respect
Deliver and execute strategic plans to achieve performance goals and objectives utilizing key performance indicators (KPIs) as appropriate to meet business needs and improve performance
Develop, utilize and apply techniques appropriate to marketing decision‑making through marketing research, marketing intelligence and company information systems
Build strong partnerships with the external agencies involved in developing and deploying marketing campaigns; evaluate and set project budgets, establish detailed timelines, and ensure on‑time project delivery
Manage team and assist in getting projects through promotional review and the Copy Approval system
Ensure adherence to GSK International Code of Pharmaceutical Marketing while guaranteeing that codes are implemented appropriately
Basic Qualifications
Bachelor’s degree
5+ years of pharmaceutical/biotech marketing experience, including 1+ year of US marketing
Leadership experience
Ability to travel up to 25% of the time
Preferred Qualifications
Marketing experiences should result in a demonstration of advanced marketing concepts including market analysis, consumer behavior, branding, positioning, and strategic planning
Master’s degree in Business Administration (MBA)
Excellent communication and presentation skills
Demonstrated ability to work effectively across a matrix environment and navigate without formal authority to deliver on business results
Demonstrated ability to influence senior leadership and confidently defend informed recommendations
Ability to lead through change and inspire agility/flexibility among the team
Strong verbal and written communication/presentation skills
Product launch experience
Other Details This role is hybrid, with an expectation of 2–3 days per week in the office.
We encourage you to apply if you are ready to take on a leadership role in a fast‑paced, innovative environment.
Join us in our mission to make a difference in patients’ lives and get ahead of disease together.
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
GSK is an Equal Opportunity Employer GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
Accessibility If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1‑877‑694‑7547 (US Toll Free) or +1 801 567 5155 (outside US).
#J-18808-Ljbffr