GSK
Marketing Manager – GSK Anti‑Infectives Portfolio
As a Marketing Manager for GSK's anti‑infectives portfolio, you will lead key projects focused on developing promotional tactics that execute the brand strategy. You will gain experience in digital promotional resources. The role focuses on HCPs and may evolve to include patient‑focused activities.
Responsibilities
Lead development of assigned promotional tactics (e.g., leave‑behind materials, emails, e‑detail aids, etc.) including developing project briefs to ensure promotional materials deliver on the brand strategy and meet business objectives.
Develop implementation strategy for key levers such as field promotional materials and additional omnichannel opportunities, articulating brand strategy to matrix partners to enable effective pull‑through and execution.
Work effectively and collaboratively as an equal partner across a matrix marketing organization.
Strategically align product and its attributes to identified marketplace needs through application of learnings from market research, data analysis, and insight generation.
Work closely with Marketing Directors to ensure tactics align with and support brand strategies and objectives.
Effectively lead cross‑functional team of internal and external partners, including the creative agency, media vendors and project teams to drive execution.
Manage projects through the promotional review and approval process.
Utilize analytics to develop, measure and optimize integrated multi‑channel campaigns.
Develop effective working relationships and engage across relevant stakeholders (Brand & Sales Leaders, Medical, Marketing Directors, Legal/Regulatory).
Qualifications Basic Qualifications:
BS/BA, preferably in Business/Marketing or Health Sciences related field.
Minimum of 4 years of healthcare marketing or other relevant commercial experience (e.g., agency, CPG or pharma company brand or provider marketing).
Experience working in a matrix environment and with all levels of an organization.
Preferred Qualifications:
MBA Degree.
HCP marketing experience strongly preferred.
5+ years marketing experience (2 years in healthcare marketing).
Project management experience with proven ability to handle multiple projects simultaneously.
Demonstrated interpersonal skills and ability to build effective working relationships.
Demonstrated leadership, proven decision‑making, strategic thinking, problem‑solving, and oral/written communication skills.
Experience with primary and secondary market research.
Demonstrated analytical skills; ability to understand drivers of performance, synthesize and accurately draw conclusions from data and apply results of market research to inform decision‑making.
Budget management experience.
Experience implementing projects within pharma including copy approval experience.
Experience managing external agencies.
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1‑877‑694‑7547 (US Toll Free) or +1 801 567 5155 (outside US).
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Responsibilities
Lead development of assigned promotional tactics (e.g., leave‑behind materials, emails, e‑detail aids, etc.) including developing project briefs to ensure promotional materials deliver on the brand strategy and meet business objectives.
Develop implementation strategy for key levers such as field promotional materials and additional omnichannel opportunities, articulating brand strategy to matrix partners to enable effective pull‑through and execution.
Work effectively and collaboratively as an equal partner across a matrix marketing organization.
Strategically align product and its attributes to identified marketplace needs through application of learnings from market research, data analysis, and insight generation.
Work closely with Marketing Directors to ensure tactics align with and support brand strategies and objectives.
Effectively lead cross‑functional team of internal and external partners, including the creative agency, media vendors and project teams to drive execution.
Manage projects through the promotional review and approval process.
Utilize analytics to develop, measure and optimize integrated multi‑channel campaigns.
Develop effective working relationships and engage across relevant stakeholders (Brand & Sales Leaders, Medical, Marketing Directors, Legal/Regulatory).
Qualifications Basic Qualifications:
BS/BA, preferably in Business/Marketing or Health Sciences related field.
Minimum of 4 years of healthcare marketing or other relevant commercial experience (e.g., agency, CPG or pharma company brand or provider marketing).
Experience working in a matrix environment and with all levels of an organization.
Preferred Qualifications:
MBA Degree.
HCP marketing experience strongly preferred.
5+ years marketing experience (2 years in healthcare marketing).
Project management experience with proven ability to handle multiple projects simultaneously.
Demonstrated interpersonal skills and ability to build effective working relationships.
Demonstrated leadership, proven decision‑making, strategic thinking, problem‑solving, and oral/written communication skills.
Experience with primary and secondary market research.
Demonstrated analytical skills; ability to understand drivers of performance, synthesize and accurately draw conclusions from data and apply results of market research to inform decision‑making.
Budget management experience.
Experience implementing projects within pharma including copy approval experience.
Experience managing external agencies.
GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.
If you require an accommodation or other assistance to apply for a job at GSK, please contact the GSK Service Centre at 1‑877‑694‑7547 (US Toll Free) or +1 801 567 5155 (outside US).
#J-18808-Ljbffr