Fourth Floor
Senior Director of Performance Marketing
Our client, an advanced contemporary women's RTW brand is looking for a
Senior Director of Performance Marketing
to join their Digital team. Reporting to the head of Ecommerce, this person will be responsible for developing and executing data-driven digital marketing strategies to drive customer acquisition and revenue growth while maintaining profitability.
Base pay range $175,000.00/yr - $190,000.00/yr
Additional compensation types Annual Bonus
Direct message the job poster from Fourth Floor
Responsibilities
Lead and manage the strategy for performance marketing campaigns across paid search, paid social, display, and affiliate channels
Set KPIs and develop comprehensive dashboards to monitor and report on performance marketing outcomes, ensuring that campaigns are continually optimized for maximum ROI
Forecast and track impact of digital paid media on overall DTC business performance
Retain financial control and allocation responsibility for the digital marketing budget for paid search, paid social, affiliates and other new/ innovative digital channels
Implement testing efforts and identify new opportunities to improve ad creatives, landing pages, and conversion rates across platforms
Partner with the brand marketing and communication teams on global strategic marketing plans, adjusting paid media strategy in accordance with budgetary considerations and goals, and helping to drive both thought leadership and execution of new international markets as they grow the business
Partner with external innovators to ensure our approaches are consistently raising the bar on efficiency and digital disruption, beyond the norm of other fashion brands
Work closely with the retention marketing team to optimize customer retention strategies using a data-first approach
Lead and develop internal team of direct reports along with media agency to manage paid media channels and analyses as well as project management, marketing strategy, landing page optimization, creative best practices and report building and modeling.
Establish and regularly share Key Performance Indicators (KPIs) for adoption organization wide, such as CAC, LTV and attribution modeling for paid channels
Maintain accountability for all KPIs, reporting, forecasting and testing for paid media initiatives and proposing changes to improve digital position to senior management.
Skills and Experience
8+ years Digital Marketing experience; agency experience ideally
Strong analytical, problem-solving, and decision-making abilities and working knowledge of data visualization/reporting tools (Sigma, Looker, etc.)
Must be proficient in Excel & Google Analytics
Proven track record of accountability managing significant budgets and optimizing marketing spend based on data-driven insights
Self-motivated, results driven, highly organized, have strong attention to detail
Strong communication skills, with the ability to present complex data insights and marketing strategies to C-level executives
A self-starter personality that can thrive in the fast-paced environment of a rapidly growing company.
Ability to work well in high-pressure, short-deadline situations
#J-18808-Ljbffr
Senior Director of Performance Marketing
to join their Digital team. Reporting to the head of Ecommerce, this person will be responsible for developing and executing data-driven digital marketing strategies to drive customer acquisition and revenue growth while maintaining profitability.
Base pay range $175,000.00/yr - $190,000.00/yr
Additional compensation types Annual Bonus
Direct message the job poster from Fourth Floor
Responsibilities
Lead and manage the strategy for performance marketing campaigns across paid search, paid social, display, and affiliate channels
Set KPIs and develop comprehensive dashboards to monitor and report on performance marketing outcomes, ensuring that campaigns are continually optimized for maximum ROI
Forecast and track impact of digital paid media on overall DTC business performance
Retain financial control and allocation responsibility for the digital marketing budget for paid search, paid social, affiliates and other new/ innovative digital channels
Implement testing efforts and identify new opportunities to improve ad creatives, landing pages, and conversion rates across platforms
Partner with the brand marketing and communication teams on global strategic marketing plans, adjusting paid media strategy in accordance with budgetary considerations and goals, and helping to drive both thought leadership and execution of new international markets as they grow the business
Partner with external innovators to ensure our approaches are consistently raising the bar on efficiency and digital disruption, beyond the norm of other fashion brands
Work closely with the retention marketing team to optimize customer retention strategies using a data-first approach
Lead and develop internal team of direct reports along with media agency to manage paid media channels and analyses as well as project management, marketing strategy, landing page optimization, creative best practices and report building and modeling.
Establish and regularly share Key Performance Indicators (KPIs) for adoption organization wide, such as CAC, LTV and attribution modeling for paid channels
Maintain accountability for all KPIs, reporting, forecasting and testing for paid media initiatives and proposing changes to improve digital position to senior management.
Skills and Experience
8+ years Digital Marketing experience; agency experience ideally
Strong analytical, problem-solving, and decision-making abilities and working knowledge of data visualization/reporting tools (Sigma, Looker, etc.)
Must be proficient in Excel & Google Analytics
Proven track record of accountability managing significant budgets and optimizing marketing spend based on data-driven insights
Self-motivated, results driven, highly organized, have strong attention to detail
Strong communication skills, with the ability to present complex data insights and marketing strategies to C-level executives
A self-starter personality that can thrive in the fast-paced environment of a rapidly growing company.
Ability to work well in high-pressure, short-deadline situations
#J-18808-Ljbffr