Roadway Moving
Overview
Head of Marketing role at Roadway Moving, founded 2008 by Ross Sapir. Core principles: accountability, kindness, generosity, dedication. Culture of excellence. Investing in employees and clients, fostering respect, urgency, clear communication, appreciation. We move boxes and lives, commitment to remarkable experience.
Responsibilities
Develop marketing strategy and marketing functions at Roadway Moving
Design and deliver on KPIs across all marketing activities
Oversee day-to-day marketing activities
Build a marketing team and drive through data-driven insights and results
Proactively impact inbound marketing efforts and generate leads
Define messaging, positioning, and go-to-market strategy targeting specific segments
Create and deliver visionary and compelling customer-facing presentations, collateral, and product demonstrations used during the sales process
Collaborate with operational team around major/minor service initiatives, launches, ensuring effective and ongoing relevancy in the market to drive demand generation and sales pipeline
Partner with sales team to distil key functionality and benefits into core marketing messages
Drive creation of thought leadership content, webinars, and webcasts to evangelize our message
Execute projects to improve SEO, and web design to build pipeline
Define and own the yearly digital marketing strategy & goals and partner with all departments to execute the overall marketing plan
Manage internal team, external agencies and own the key digital growth initiatives
Manage and measure digital & social channels (SEM, SEO, Paid Social, Social, Affiliates, Web, Email, etc.) and allocate budget for effective spend
Deliver KPI performance reporting (quarterly, yearly, ad-hoc) and understand how to optimize & how they impact other marketing channels
Conceptualize, launch, and optimize campaigns across multiple online channels to meet/exceed set objectives
Qualifications
10+ years of B2C/D2C marketing experience with a mid to large size company
Must have lead-generation marketing experience
Expert in digital media, paid ads, and lead generation
Candidate is ahead of the curve with technology, innovation, AI, and experience with new and upcoming marketing trends
Superb communication, presentation, and authentic storytelling skills
Ability to lead marketing, design, PR and communication teams to deliver on projects
Ability to craft compelling and succinct positioning, messaging, and differentiation
Strong cross‑functional collaborator
Think strategically and analytically, then follow through to execution with unyielding attention to details
Results‑oriented with a positive “can‑do” attitude to get things done
Thrive in a fast‑paced environment with the ability to deal with ambiguity
Understanding of CRO and analytical tools (Google Analytics, Google Optimize, etc.)
Familiarity with a variety of digital platforms (email, databases, automation platforms, API’s, Shopify or other e‑comm)
Compensation Base salary $200,000–$300,000 with competitive bonus structures.
Equal Opportunity Roadway Movers, Inc. is proud to be an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Roadway Movers, Inc. makes hiring decisions based solely on qualifications, merit, and business needs at the time.
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Responsibilities
Develop marketing strategy and marketing functions at Roadway Moving
Design and deliver on KPIs across all marketing activities
Oversee day-to-day marketing activities
Build a marketing team and drive through data-driven insights and results
Proactively impact inbound marketing efforts and generate leads
Define messaging, positioning, and go-to-market strategy targeting specific segments
Create and deliver visionary and compelling customer-facing presentations, collateral, and product demonstrations used during the sales process
Collaborate with operational team around major/minor service initiatives, launches, ensuring effective and ongoing relevancy in the market to drive demand generation and sales pipeline
Partner with sales team to distil key functionality and benefits into core marketing messages
Drive creation of thought leadership content, webinars, and webcasts to evangelize our message
Execute projects to improve SEO, and web design to build pipeline
Define and own the yearly digital marketing strategy & goals and partner with all departments to execute the overall marketing plan
Manage internal team, external agencies and own the key digital growth initiatives
Manage and measure digital & social channels (SEM, SEO, Paid Social, Social, Affiliates, Web, Email, etc.) and allocate budget for effective spend
Deliver KPI performance reporting (quarterly, yearly, ad-hoc) and understand how to optimize & how they impact other marketing channels
Conceptualize, launch, and optimize campaigns across multiple online channels to meet/exceed set objectives
Qualifications
10+ years of B2C/D2C marketing experience with a mid to large size company
Must have lead-generation marketing experience
Expert in digital media, paid ads, and lead generation
Candidate is ahead of the curve with technology, innovation, AI, and experience with new and upcoming marketing trends
Superb communication, presentation, and authentic storytelling skills
Ability to lead marketing, design, PR and communication teams to deliver on projects
Ability to craft compelling and succinct positioning, messaging, and differentiation
Strong cross‑functional collaborator
Think strategically and analytically, then follow through to execution with unyielding attention to details
Results‑oriented with a positive “can‑do” attitude to get things done
Thrive in a fast‑paced environment with the ability to deal with ambiguity
Understanding of CRO and analytical tools (Google Analytics, Google Optimize, etc.)
Familiarity with a variety of digital platforms (email, databases, automation platforms, API’s, Shopify or other e‑comm)
Compensation Base salary $200,000–$300,000 with competitive bonus structures.
Equal Opportunity Roadway Movers, Inc. is proud to be an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Roadway Movers, Inc. makes hiring decisions based solely on qualifications, merit, and business needs at the time.
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