Grant Thornton (US)
Advisory Marketing Lead (Director)
Location : Chicago, IL; Boston, MA; Iselin, NJ; New York, NY
Position Summary
As the Advisory Marketing Lead, you will play a pivotal role in shaping and executing the marketing strategy for our high‑growth Advisory practice. This unique opportunity is for a strategic thinker and hands‑on leader to drive brand visibility, market differentiation, and revenue growth in a fast‑paced, client‑centric environment.
You will serve as a key partner to Advisory leadership, translating business priorities into compelling marketing programs that elevate our market presence and deepen client engagement. With a strong grasp of professional services marketing, you will lead execution across acquisitions, alliances, industry campaigns, thought leadership initiatives, and go‑to‑market strategies that position the firm as a trusted advisor in a competitive landscape.
This role blends strategic insight, creative execution, and cross‑functional collaboration. You’ll thrive if you’re energized by growth, inspired by innovation, and motivated by the opportunity to make a lasting impact.
Key Responsibilities and Essential Functions
Go-to-Market Execution
Launch and manage Advisory GTM campaigns aligned to priority sectors and offerings (AI, modernization, transformation, etc.).
Operationalize alliance GTM with Microsoft, Oracle, UiPath, and others – integrated into client‑facing campaigns.
Ensure all positioning is client‑first, insight‑driven, and clearly differentiated from Big Four competitors.
Embrace AI‑driven marketing tools and analytics to enhance speed, personalization, and impact across campaigns.
Acquisition Marketing Integration
Evaluate and integrate marketing functions from acquired firms (e.g., Auxis, Stax) into a unified Grant Thornton marketing model.
Lead brand transition and change management – balancing brand consistency with the unique strengths and capabilities of each acquisition.
Drive a collaborative approach that respects acquired talent and leverages institutional knowledge to accelerate market impact.
Content & Campaign Engine
Build a scalable, AI‑enabled content operation modeled on “content factory” principles – fast, compliant, personalized, and reusable.
Leverage AI to optimize content development, campaign targeting, and performance measurement.
Run always‑on campaigns triggered by market signals, client insights, and pipeline goals.
Cross‑Service Line Alignment
Partner with Audit and Tax marketing lead to ensure message consistency and avoid duplication.
Position Advisory as the firm’s growth engine while aligning with firm‑wide brand campaigns.
Analytics & Accountability
Define and track KPIs: pipeline growth, win rates, alliance revenue, brand share of voice.
Deliver dashboards and insights for leadership visibility and data‑informed decision making.
Time Allocation
40% Advisory GTM strategy and campaign execution
25% Acquisition marketing integration and change management
20% Alliance marketing (Microsoft, Oracle, UiPath)
10% Cross‑service line and firm‑wide alignment
5% Talent development and marketing capability building
Performance Metrics
Growth in Advisory‑sourced pipeline and revenue
Full integration of acquired marketing organizations within 12 months
Increase in alliance‑attributed revenue
Improved campaign efficiency (cost per lead, cycle time)
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field; MBA or advanced degree a plus.
8+ years of B2B marketing experience, preferably in professional services, consulting, or advisory environments.
Proven success in developing and executing strategic marketing plans that drive business growth.
Strong understanding of digital marketing, content strategy, and lead generation.
Excellent communication, collaboration, and stakeholder management skills.
Ability to thrive in a high‑growth, matrixed organization with shifting priorities.
Preferred Attributes
Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo).
Familiarity with industry sectors such as financial services, healthcare, or technology.
A strategic thinker with a hands‑on approach, a bias for action, and a commitment to leveraging AI to innovate, simplify, and scale marketing impact.
Base Salary Range Chicago, IL office only: $184,000 – $276,000 per year.
Boston, MA, Iselin, NJ and New York, NY offices only: $198,700 – $298,100 per year.
About Us At Grant Thornton, we believe in making business more personal and building trust into every result – for our clients and you. Here, we go beyond your expectations of a career in professional services by offering a career path with more: more opportunity, more flexibility, and more support. It’s what makes us different, and we think being different makes us better.
About the Team
We provide flexible work‑life options, allowing you to work in the way that best serves you and your clients. This role will require in‑person attendance at least two days per week at a GT office or client site.
We support your overall well‑being through comprehensive benefits and programs that recognize and empower all identities, roles and aspirations.
Benefits For an overview of our benefit offerings, please visit: https://www.grantthornton.com/careers/rewards-and-benefits
Interns and seasonal employees are eligible for medical, dental, vision insurance, employee assistance program, paid sick leave and paid holidays. Seasonal employees may also be eligible for 401(k) savings plan and employee retirement plan.
Employees may be eligible for a discretionary annual bonus based on individual and firm performance, subject to the terms and conditions of the applicable bonus plan.
EEO Statement It is the policy of Grant Thornton to promote equal employment opportunities. All personnel decisions (including, but not limited to, recruiting, hiring, training, working conditions, promotion, transfer, compensation, benefits, evaluations, and termination) are made without regard to race, color, religion, national origin, sex, age, marital or civil union status, pregnancy or pregnancy‑related condition, sexual orientation, gender identity or expression, citizenship status, veteran status, disability, handicap, genetic predisposition or any other characteristic protected by applicable federal, state, or local law. Consistent with the Americans with Disabilities Act and applicable state and local laws, we provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship.
Application Process If you apply and are selected to interview, a Grant Thornton team member will reach out to schedule a time to connect. We encourage you to also check out other roles that may be a good fit or learn more about us at www.gt.com/careers.
#J-18808-Ljbffr
Position Summary
As the Advisory Marketing Lead, you will play a pivotal role in shaping and executing the marketing strategy for our high‑growth Advisory practice. This unique opportunity is for a strategic thinker and hands‑on leader to drive brand visibility, market differentiation, and revenue growth in a fast‑paced, client‑centric environment.
You will serve as a key partner to Advisory leadership, translating business priorities into compelling marketing programs that elevate our market presence and deepen client engagement. With a strong grasp of professional services marketing, you will lead execution across acquisitions, alliances, industry campaigns, thought leadership initiatives, and go‑to‑market strategies that position the firm as a trusted advisor in a competitive landscape.
This role blends strategic insight, creative execution, and cross‑functional collaboration. You’ll thrive if you’re energized by growth, inspired by innovation, and motivated by the opportunity to make a lasting impact.
Key Responsibilities and Essential Functions
Go-to-Market Execution
Launch and manage Advisory GTM campaigns aligned to priority sectors and offerings (AI, modernization, transformation, etc.).
Operationalize alliance GTM with Microsoft, Oracle, UiPath, and others – integrated into client‑facing campaigns.
Ensure all positioning is client‑first, insight‑driven, and clearly differentiated from Big Four competitors.
Embrace AI‑driven marketing tools and analytics to enhance speed, personalization, and impact across campaigns.
Acquisition Marketing Integration
Evaluate and integrate marketing functions from acquired firms (e.g., Auxis, Stax) into a unified Grant Thornton marketing model.
Lead brand transition and change management – balancing brand consistency with the unique strengths and capabilities of each acquisition.
Drive a collaborative approach that respects acquired talent and leverages institutional knowledge to accelerate market impact.
Content & Campaign Engine
Build a scalable, AI‑enabled content operation modeled on “content factory” principles – fast, compliant, personalized, and reusable.
Leverage AI to optimize content development, campaign targeting, and performance measurement.
Run always‑on campaigns triggered by market signals, client insights, and pipeline goals.
Cross‑Service Line Alignment
Partner with Audit and Tax marketing lead to ensure message consistency and avoid duplication.
Position Advisory as the firm’s growth engine while aligning with firm‑wide brand campaigns.
Analytics & Accountability
Define and track KPIs: pipeline growth, win rates, alliance revenue, brand share of voice.
Deliver dashboards and insights for leadership visibility and data‑informed decision making.
Time Allocation
40% Advisory GTM strategy and campaign execution
25% Acquisition marketing integration and change management
20% Alliance marketing (Microsoft, Oracle, UiPath)
10% Cross‑service line and firm‑wide alignment
5% Talent development and marketing capability building
Performance Metrics
Growth in Advisory‑sourced pipeline and revenue
Full integration of acquired marketing organizations within 12 months
Increase in alliance‑attributed revenue
Improved campaign efficiency (cost per lead, cycle time)
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field; MBA or advanced degree a plus.
8+ years of B2B marketing experience, preferably in professional services, consulting, or advisory environments.
Proven success in developing and executing strategic marketing plans that drive business growth.
Strong understanding of digital marketing, content strategy, and lead generation.
Excellent communication, collaboration, and stakeholder management skills.
Ability to thrive in a high‑growth, matrixed organization with shifting priorities.
Preferred Attributes
Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo).
Familiarity with industry sectors such as financial services, healthcare, or technology.
A strategic thinker with a hands‑on approach, a bias for action, and a commitment to leveraging AI to innovate, simplify, and scale marketing impact.
Base Salary Range Chicago, IL office only: $184,000 – $276,000 per year.
Boston, MA, Iselin, NJ and New York, NY offices only: $198,700 – $298,100 per year.
About Us At Grant Thornton, we believe in making business more personal and building trust into every result – for our clients and you. Here, we go beyond your expectations of a career in professional services by offering a career path with more: more opportunity, more flexibility, and more support. It’s what makes us different, and we think being different makes us better.
About the Team
We provide flexible work‑life options, allowing you to work in the way that best serves you and your clients. This role will require in‑person attendance at least two days per week at a GT office or client site.
We support your overall well‑being through comprehensive benefits and programs that recognize and empower all identities, roles and aspirations.
Benefits For an overview of our benefit offerings, please visit: https://www.grantthornton.com/careers/rewards-and-benefits
Interns and seasonal employees are eligible for medical, dental, vision insurance, employee assistance program, paid sick leave and paid holidays. Seasonal employees may also be eligible for 401(k) savings plan and employee retirement plan.
Employees may be eligible for a discretionary annual bonus based on individual and firm performance, subject to the terms and conditions of the applicable bonus plan.
EEO Statement It is the policy of Grant Thornton to promote equal employment opportunities. All personnel decisions (including, but not limited to, recruiting, hiring, training, working conditions, promotion, transfer, compensation, benefits, evaluations, and termination) are made without regard to race, color, religion, national origin, sex, age, marital or civil union status, pregnancy or pregnancy‑related condition, sexual orientation, gender identity or expression, citizenship status, veteran status, disability, handicap, genetic predisposition or any other characteristic protected by applicable federal, state, or local law. Consistent with the Americans with Disabilities Act and applicable state and local laws, we provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship.
Application Process If you apply and are selected to interview, a Grant Thornton team member will reach out to schedule a time to connect. We encourage you to also check out other roles that may be a good fit or learn more about us at www.gt.com/careers.
#J-18808-Ljbffr