Grant Thornton (US)
Job Description
We are seeking an
Advisory Marketing Lead (Director)
to join the Grant Thornton team. You will shape and execute the marketing strategy for our high‑growth Advisory practice, drive brand visibility, market differentiation, and revenue growth in a fast‑paced, client‑centric environment.
Position Summary As a key partner to Advisory leadership, you will translate business priorities into compelling marketing programs. You will lead execution across acquisitions, alliances, industry campaigns, thought leadership initiatives, and go‑to‑market strategies that position the firm as a trusted advisor.
Key Responsibilities and Essential Functions
Launch and manage Advisory GTM campaigns aligned to priority sectors and offerings (AI, modernization, transformation, etc.).
Operationalize alliance GTM with Microsoft, Oracle, UiPath, and others integrated into client‑facing campaigns.
Ensure all positioning is client‑first, insight‑driven, and clearly differentiated from Big Four competitors.
Embrace AI‑driven marketing tools and analytics to enhance speed, personalization, and impact across campaigns.
Evaluate and integrate marketing functions from acquired firms (e.g., Auxis, Stax) into a unified Grant Thornton marketing model.
Lead brand transition and change management—balancing brand consistency with the unique strengths of each acquisition.
Drive a collaborative approach that respects acquired talent and leverages institutional knowledge.
Build a scalable, AI‑enabled content operation modeled on “content factory” principles—fast, compliant, personalized, and reusable.
Leverage AI to optimize content development, campaign targeting, and performance measurement.
Run always‑on campaigns triggered by market signals, client insights, and pipeline goals.
Partner with Audit and Tax marketing lead to ensure message consistency and avoid duplication.
Position Advisory as the firm’s growth engine while aligning with firmwide brand campaigns.
Define and track KPIs: pipeline growth, win rates, alliance revenue, brand share of voice.
Deliver dashboards and insights for leadership visibility and data‑informed decision making.
Allocate time: 40% Advisory GTM strategy and campaign execution, 25% Acquisition integration, 20% Alliance marketing, 10% Cross‑service alignment, 5% Talent development.
Measure performance: growth in Advisory‑sourced pipeline and revenue; full integration of acquired marketing orgs; increase in alliance‑attributed revenue; improved campaign efficiency (cost per lead, cycle time).
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field; MBA or advanced degree a plus.
8+ years of B2B marketing experience, preferably in professional services, consulting, or advisory environments.
Proven success in developing and executing strategic marketing plans that drive business growth.
Strong understanding of digital marketing, content strategy, and lead generation.
Excellent communication, collaboration, and stakeholder management skills.
Ability to thrive in a high‑growth, matrixed organization with shifting priorities.
Preferred Attributes
Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo).
Familiarity with industry sectors such as financial services, healthcare, or technology.
A strategic thinker with a hands‑on approach, a bias for action, and a commitment to leveraging AI to innovate, simplify, and scale marketing impact.
Base Salary
Chicago, IL – $184,000 to $276,000 per year.
Boston, MA, Iselin, NJ, New York, NY – $198,700 to $298,100 per year.
About Grant Thornton Grant Thornton is a leading professional services firm that delivers audit, assurance, tax, and advisory services through Grant Thornton LLP and Grant Thornton Advisors LLC. With more than 50 offices in the U.S., Ireland, and other territories, the firm offers a cross‑border culture and multidisciplinary platform.
About the Team Our hybrid work model requires in‑person attendance at least two days per week at a GT office or client site. We support work‑life integration, inclusive benefits, and a supportive environment that recognizes all identities and roles.
Equal Employment Opportunity It is the policy of Grant Thornton to promote equal employment opportunities. All personnel decisions are made without regard to race, color, religion, national origin, sex, age, marital or civil union status, pregnancy, sexual orientation, gender identity or expression, citizenship status, veteran status, disability, handicap, genetic predisposition or any other characteristic protected by applicable federal, state, or local law.
Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, the firm provides reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause undue hardship.
For Los Angeles applicants only: Qualified applicants, including those with criminal histories, will be considered in a manner consistent with local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
For Massachusetts applicants only: The firm does not require or administer lie detector tests as a condition of employment or continued employment.
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Advisory Marketing Lead (Director)
to join the Grant Thornton team. You will shape and execute the marketing strategy for our high‑growth Advisory practice, drive brand visibility, market differentiation, and revenue growth in a fast‑paced, client‑centric environment.
Position Summary As a key partner to Advisory leadership, you will translate business priorities into compelling marketing programs. You will lead execution across acquisitions, alliances, industry campaigns, thought leadership initiatives, and go‑to‑market strategies that position the firm as a trusted advisor.
Key Responsibilities and Essential Functions
Launch and manage Advisory GTM campaigns aligned to priority sectors and offerings (AI, modernization, transformation, etc.).
Operationalize alliance GTM with Microsoft, Oracle, UiPath, and others integrated into client‑facing campaigns.
Ensure all positioning is client‑first, insight‑driven, and clearly differentiated from Big Four competitors.
Embrace AI‑driven marketing tools and analytics to enhance speed, personalization, and impact across campaigns.
Evaluate and integrate marketing functions from acquired firms (e.g., Auxis, Stax) into a unified Grant Thornton marketing model.
Lead brand transition and change management—balancing brand consistency with the unique strengths of each acquisition.
Drive a collaborative approach that respects acquired talent and leverages institutional knowledge.
Build a scalable, AI‑enabled content operation modeled on “content factory” principles—fast, compliant, personalized, and reusable.
Leverage AI to optimize content development, campaign targeting, and performance measurement.
Run always‑on campaigns triggered by market signals, client insights, and pipeline goals.
Partner with Audit and Tax marketing lead to ensure message consistency and avoid duplication.
Position Advisory as the firm’s growth engine while aligning with firmwide brand campaigns.
Define and track KPIs: pipeline growth, win rates, alliance revenue, brand share of voice.
Deliver dashboards and insights for leadership visibility and data‑informed decision making.
Allocate time: 40% Advisory GTM strategy and campaign execution, 25% Acquisition integration, 20% Alliance marketing, 10% Cross‑service alignment, 5% Talent development.
Measure performance: growth in Advisory‑sourced pipeline and revenue; full integration of acquired marketing orgs; increase in alliance‑attributed revenue; improved campaign efficiency (cost per lead, cycle time).
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field; MBA or advanced degree a plus.
8+ years of B2B marketing experience, preferably in professional services, consulting, or advisory environments.
Proven success in developing and executing strategic marketing plans that drive business growth.
Strong understanding of digital marketing, content strategy, and lead generation.
Excellent communication, collaboration, and stakeholder management skills.
Ability to thrive in a high‑growth, matrixed organization with shifting priorities.
Preferred Attributes
Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo).
Familiarity with industry sectors such as financial services, healthcare, or technology.
A strategic thinker with a hands‑on approach, a bias for action, and a commitment to leveraging AI to innovate, simplify, and scale marketing impact.
Base Salary
Chicago, IL – $184,000 to $276,000 per year.
Boston, MA, Iselin, NJ, New York, NY – $198,700 to $298,100 per year.
About Grant Thornton Grant Thornton is a leading professional services firm that delivers audit, assurance, tax, and advisory services through Grant Thornton LLP and Grant Thornton Advisors LLC. With more than 50 offices in the U.S., Ireland, and other territories, the firm offers a cross‑border culture and multidisciplinary platform.
About the Team Our hybrid work model requires in‑person attendance at least two days per week at a GT office or client site. We support work‑life integration, inclusive benefits, and a supportive environment that recognizes all identities and roles.
Equal Employment Opportunity It is the policy of Grant Thornton to promote equal employment opportunities. All personnel decisions are made without regard to race, color, religion, national origin, sex, age, marital or civil union status, pregnancy, sexual orientation, gender identity or expression, citizenship status, veteran status, disability, handicap, genetic predisposition or any other characteristic protected by applicable federal, state, or local law.
Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, the firm provides reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause undue hardship.
For Los Angeles applicants only: Qualified applicants, including those with criminal histories, will be considered in a manner consistent with local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.
For Massachusetts applicants only: The firm does not require or administer lie detector tests as a condition of employment or continued employment.
#J-18808-Ljbffr