Roland DGA
Segment Marketing Manager, Industrial Products
We’re hiring a Segment Marketing Manager, Industrial Products to lead global marketing strategies that drive brand awareness, product interest, and sales in industrial manufacturing. This role will oversee demand generation, marketing communications, and programs such as trade events, content development, digital campaigns, and social media. You’ll collaborate with global and regional teams, partners, and vendors to deliver impactful results. If you have expertise in industrial printing, competitive landscapes, and marketing strategy, this is your opportunity to make a global impact. Occasional domestic and international travel required.
Overview As Roland DG expands into new market segments with new technologies and partnerships, it’s critical that marketing strategies and activities be targeted to each unique audience, and led by a knowledgeable, connected team. The Segment Marketing Manager, Industrial Products will oversee demand generation and marketing communications strategy, planning, and execution in order to grow Roland DG’s brand awareness, product interest and ultimately sales of select products within industrial manufacturing segments.
Responsibilities
Utilize experience and findings, while working closely with Roland DG colleagues, to identify, plan and implement segment related marketing programs that will help to meet overall company goals.
Understand and share insights regarding the industrial print market within various regions, and provide thoughtful plans to drive Roland DG brand awareness, product demand and revenue growth.
Oversee execution of marketing activities, including but not limited to events, digital advertising, content development and communications.
Interface and collaborate with strategic partners, resellers and influential customers.
Track marketing activity results, including but not limited to lead generation and conversion, and share reporting and analysis with stakeholders on a regular basis.
Work closely with Sales, Marketing, Product, Support and Event team members, while contributing to a positive team culture that promotes a high level of performance.
Performance Measurements
Set and meet specific, time‑based, marketing and sales demand generation goals.
Completion of monthly, quarterly and annual objectives as agreed upon with manager.
Annual review by manager, including peer feedback.
Qualifications
Understanding of marketing best‑practices, channels, technologies and platforms.
Expert ability to plan, organize and execute projects on‑time and on‑budget.
Ability to proactively identify and solve problems, and drive projects forward.
Working knowledge of UV inkjet printing technology, applications and workflows.
Expert ability with Microsoft 365 applications including Excel, PowerPoint and Word.
Basic ability with graphic design applications such as Photoshop, Illustrator and Canva.
Strong written and verbal communication skills.
Positive energy and commitment to success in a fast‑paced, dynamic environment.
Team player, results oriented, professional and self‑motivated.
5+ years experience managing marketing programs for B2B technology.
Experience with digital industrial printing a plus.
Overseeing and executing marketing activity to produce desired results.
Collaborating with internal team members and external vendors for production and delivery.
Assessing creative output, particularly when working with external vendors.
Interpreting data and utilizing tools for results reporting and analysis.
Planning, project management and budget management.
Degree (or equivalent) in Marketing, Business or other related field.
Salary & Location Salary Range: $101,000 - $121,000
Location: Irvine, CA
#J-18808-Ljbffr
Overview As Roland DG expands into new market segments with new technologies and partnerships, it’s critical that marketing strategies and activities be targeted to each unique audience, and led by a knowledgeable, connected team. The Segment Marketing Manager, Industrial Products will oversee demand generation and marketing communications strategy, planning, and execution in order to grow Roland DG’s brand awareness, product interest and ultimately sales of select products within industrial manufacturing segments.
Responsibilities
Utilize experience and findings, while working closely with Roland DG colleagues, to identify, plan and implement segment related marketing programs that will help to meet overall company goals.
Understand and share insights regarding the industrial print market within various regions, and provide thoughtful plans to drive Roland DG brand awareness, product demand and revenue growth.
Oversee execution of marketing activities, including but not limited to events, digital advertising, content development and communications.
Interface and collaborate with strategic partners, resellers and influential customers.
Track marketing activity results, including but not limited to lead generation and conversion, and share reporting and analysis with stakeholders on a regular basis.
Work closely with Sales, Marketing, Product, Support and Event team members, while contributing to a positive team culture that promotes a high level of performance.
Performance Measurements
Set and meet specific, time‑based, marketing and sales demand generation goals.
Completion of monthly, quarterly and annual objectives as agreed upon with manager.
Annual review by manager, including peer feedback.
Qualifications
Understanding of marketing best‑practices, channels, technologies and platforms.
Expert ability to plan, organize and execute projects on‑time and on‑budget.
Ability to proactively identify and solve problems, and drive projects forward.
Working knowledge of UV inkjet printing technology, applications and workflows.
Expert ability with Microsoft 365 applications including Excel, PowerPoint and Word.
Basic ability with graphic design applications such as Photoshop, Illustrator and Canva.
Strong written and verbal communication skills.
Positive energy and commitment to success in a fast‑paced, dynamic environment.
Team player, results oriented, professional and self‑motivated.
5+ years experience managing marketing programs for B2B technology.
Experience with digital industrial printing a plus.
Overseeing and executing marketing activity to produce desired results.
Collaborating with internal team members and external vendors for production and delivery.
Assessing creative output, particularly when working with external vendors.
Interpreting data and utilizing tools for results reporting and analysis.
Planning, project management and budget management.
Degree (or equivalent) in Marketing, Business or other related field.
Salary & Location Salary Range: $101,000 - $121,000
Location: Irvine, CA
#J-18808-Ljbffr