Baker Publishing Group
We are seeking a strategic, entrepreneurial-minded E-commerce Marketing Manager to help drive our online business to the next level. This individual will blend data-driven insight with marketing creativity to deliver measurable growth, enhance customer engagement, and strengthen our digital presence.
Responsibilities
Develop and execute digital marketing strategies
to drive traffic, lead generation, and brand awareness—creating campaigns that deliver incremental sales and measurable ROI.
Lead customer acquisition and engagement efforts , including business strategy, messaging, and campaign development. Use analytics to evaluate performance and refine programs for continuous improvement.
Drive customer retention and loyalty
through targeted content, lifecycle marketing, and personalized communication strategies.
Collaborate cross-functionally
with internal teams to ensure marketing initiatives align with overall business and e‑commerce goals.
Partner with digital marketing and email teams
to optimize campaign performance across all channels.
Own on-site search performance
as the in‑house expert on Algolia, leveraging data to enhance product discoverability and conversion.
Maximize organic visibility
by developing and implementing effective SEO, GEO, and AEO strategies.
Execute paid advertising campaigns
across Google, Google Merchant Center, social media, and other digital platforms to support key promotions and initiatives.
Support product launches and improvements , ensuring marketing readiness and clear communication of new features and benefits to customers.
Qualifications
Bachelor's degree in a related field.
2–4 years of experience in digital marketing and/or e‑commerce marketing.
A creative yet analytical thinker who thrives in a fast‑paced, results‑driven environment.
Experienced in e‑commerce marketing, digital advertising, and analytics tools.
Skilled at turning insights into actionable strategies that grow traffic, engagement, and sales.
Compensation and Benefits Commensurate with qualifications and experience.
As a full‑time position, benefits provided include health, dental, group life insurance, short‑ and long‑term disability insurance, paid time off, paid medical leave, paid parental leave, 401(k) after three months, and others.
Baker Book House Company is an Equal Opportunity Employer.
As a company that believes in the inherent diversity reflected in the kingdom of God, Baker Book House Company is committed to the importance of diversity, equity, inclusion, and belonging (DEIB) in the books we publish, in our community of employees, and in the way we conduct ourselves in our workplace and in the marketplace.
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Responsibilities
Develop and execute digital marketing strategies
to drive traffic, lead generation, and brand awareness—creating campaigns that deliver incremental sales and measurable ROI.
Lead customer acquisition and engagement efforts , including business strategy, messaging, and campaign development. Use analytics to evaluate performance and refine programs for continuous improvement.
Drive customer retention and loyalty
through targeted content, lifecycle marketing, and personalized communication strategies.
Collaborate cross-functionally
with internal teams to ensure marketing initiatives align with overall business and e‑commerce goals.
Partner with digital marketing and email teams
to optimize campaign performance across all channels.
Own on-site search performance
as the in‑house expert on Algolia, leveraging data to enhance product discoverability and conversion.
Maximize organic visibility
by developing and implementing effective SEO, GEO, and AEO strategies.
Execute paid advertising campaigns
across Google, Google Merchant Center, social media, and other digital platforms to support key promotions and initiatives.
Support product launches and improvements , ensuring marketing readiness and clear communication of new features and benefits to customers.
Qualifications
Bachelor's degree in a related field.
2–4 years of experience in digital marketing and/or e‑commerce marketing.
A creative yet analytical thinker who thrives in a fast‑paced, results‑driven environment.
Experienced in e‑commerce marketing, digital advertising, and analytics tools.
Skilled at turning insights into actionable strategies that grow traffic, engagement, and sales.
Compensation and Benefits Commensurate with qualifications and experience.
As a full‑time position, benefits provided include health, dental, group life insurance, short‑ and long‑term disability insurance, paid time off, paid medical leave, paid parental leave, 401(k) after three months, and others.
Baker Book House Company is an Equal Opportunity Employer.
As a company that believes in the inherent diversity reflected in the kingdom of God, Baker Book House Company is committed to the importance of diversity, equity, inclusion, and belonging (DEIB) in the books we publish, in our community of employees, and in the way we conduct ourselves in our workplace and in the marketplace.
#J-18808-Ljbffr