Fashion Marketing Job at John Melvin University in Winter Park

Fashion Marketing & Brand Development Coordinator

John Melvin University (JMU) and M2M Fashion Shop are seeking a motivated and creative professional to serve as the Fashion Marketing & Brand Development Coordinator. This position provides an exciting opportunity to work at the intersection of education, fashion, and entrepreneurship — supporting the growth of JMU’s Fashion Marketing program and expanding the visibility of M2M Fashion Shop, the university’s student-powered fashion and lifestyle brand.

Position Overview

The Fashion Marketing & Brand Development Coordinator will assist in planning, coordinating, and implementing creative marketing strategies and brand initiatives for JMU’s Fashion Marketing Department and the M2M Fashion Shop. The Coordinator will play a key role in supporting the design, promotion, and storytelling behind the M2M brand — combining classroom learning with real-world marketing experience.

Key Responsibilities

• Support brand strategy and creative marketing campaigns for M2M Fashion Shop.
• Assist with the design and execution of digital, print, and social media campaigns to build awareness and increase engagement.
• Coordinate student and faculty collaborations for photo shoots, pop-up events, and lookbook launches.
• Help manage e-commerce and campus retail operations, ensuring brand consistency and customer engagement.
• Assist in planning and promoting the annual JMU Fashion & Faith Showcase and other fashion-related events.
• Collaborate with the marketing team to track campaign performance and analyze engagement metrics.
• Assist with the development of a Fashion Marketing curriculum option within the Business Management Department, integrating classroom theory with hands‑on fashion branding projects.
• Provide mentorship and guidance to student assistants working in the Fashion Marketing program.

Ideal Candidate Profile

• Bachelor’s degree (or pursuing degree) in Fashion Marketing, Communications, Business, or related field.
• 1–3 years of experience or internship in marketing, fashion, retail, or social media management preferred.
• Creative thinker with strong design and visual communication skills.
• Understanding of social media platforms, influencer marketing, and brand storytelling.
• Passion for faith‑based education, entrepreneurship, and fashion branding.
• Ability to work collaboratively with students, faculty, and partners to achieve shared goals.

Compensation

Base salary + commission (commensurate with experience and performance).

Details

• Works closely with the JMU business faculty and the M2M Fashion leadership team.
• Focuses on analytics, brand strategy, and curriculum development.
• Eligible for commission bonuses for sales or successful marketing campaigns.

Optional Benefits

• Free tuition for the John Melvin University Master of Business Administration (MBA) program for eligible employees.
• Opportunities for professional development and travel for university events and conferences.

Professional Growth Opportunities

• Gain hands‑on experience developing and marketing a live fashion brand.
• Collaborate directly with creative professionals and university leaders on branding campaigns.
• Contribute to building JMU’s Fashion Marketing program and the M2M Fashion Shop’s national visibility.
• Opportunities for advancement into management or creative leadership positions as the department expands.

Location Options

Pensacola, Florida; Orlando, Florida; or Lafayette, Louisiana

To apply or nominate a candidate, please contact HR@johnmelvinuniversity.org