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Uplift Education

Marketing Production and Digital Manager

Uplift Education, Dallas, Texas, United States, 75215

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Marketing Production and Digital Manager

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Uplift Education

Uplift's mission is to create and sustain public schools of excellence that empower each student to reach their highest potential in college and the global marketplace and that inspire in students a life‑long love of learning, achievement, and service in order to positively change their world.

Primary Purpose The Marketing Production & Digital Manager manages the execution of Uplift Education’s marketing initiatives across a wide range of channels. This role oversees the coordination of campaign workflows, manages creative production, and ensures the accurate execution of tactics and the timely delivery of materials that drive enrollment growth, build brand awareness, and strengthen community connections across the Uplift network.

Duties / Responsibilities Content Development & Creative Support

Manages the development of marketing content and creative materials across print, digital, email, website, and social media, including the development of newsletters and blogs.

Develop messaging and visuals for different audiences while maintaining brand consistency.

Collaborate with marketing leadership to ensure all creative work aligns with organizational goals.

Build and maintain marketing production plans that include all steps of campaigns, utilizing project management software.

Manage and provide marketing creative assets in response to network-wide requests.

Conduct quality assurance reviews of all assets to ensure accuracy and readiness before release.

Coordinate with external vendors (e.g., printers, designers) to manage deliverables and ensure timely completion of timelines.

Campaign Execution

Assist in planning and implementation of marketing campaigns across multiple channels (social, search, display, video, print, and digital).

Manage digital marketing campaign assets and set up, schedule, and monitor campaigns to ensure effective delivery.

Track and adjust campaigns as needed.

Provide updates and insights on campaign performance to internal stakeholders.

Develop and maintain dashboards or reporting tools to increase visibility of campaign status and outcomes.

Email & Relationship Marketing

Build and schedule email campaigns using marketing automation platforms.

Manage and support the execution of nurture flows, automated email sequences, and targeted outreach campaigns.

Maintain list segmentation, personalization, and data accuracy within marketing systems.

Website & Content Updates

Manage and update copy and graphics for Uplift’s website and maintain the internal marketing website.

Coordinate with internal teams and the web vendor to ensure timely and accurate updates to the external site.

Support ongoing content updates and processes to ensure Uplift audiences have access to current and helpful information.

Reporting & Collaboration

Maintain accurate tracking of campaign performance, email metrics, and digital advertising data.

Provide routine reports and campaign summaries to internal teams.

Collaborate regularly with enrollment, recruitment, and other teams to align marketing execution with organizational priorities.

Lead intake and workflow management, including backlog review, sprint planning, and prioritization of deliverables.

Contribute insights from market research and competitor analysis to improve creative strategies and production planning.

Education, Experience, and/or Certification(s)

Education Requirements: Bachelor’s Degree required.

Experience Requirements: 2-5 years of relevant experience managing marketing campaigns, including planning strategy, selecting and coordinating channel mix, executing tactical plans, and tracking performance through reporting and analytics.

Required Skills / Abilities

Skilled in managing digital advertising platforms and executing multi‑channel campaigns.

Experienced in leveraging personalization and trigger‑based CRM/email marketing systems to drive engagement.

Proven ability to write copy tailored to targeted audiences.

Proficient in using project management tools to coordinate and track deliverables.

Strong organizational skills with the ability to manage multiple projects simultaneously.

Attention to detail and a strong eye for brand alignment.

Collaborative, team‑oriented approach with strong communication skills.

Ability to work effectively with individuals from diverse backgrounds.

Effective communicator both in written and oral formats.

Awareness of marketing and design trends, with the ability to apply them to production improvements.

Physical Demands Prolonged sitting; occasional bending/stooping, pushing/pulling, and twisting; repetitive hand motions including frequent keyboarding and use of mouse; occasional reaching; occasional light lifting and carrying (less than 15 pounds).

Work Environment Uplift allows hybrid remote work. While in the office, the work environment is representative of what an employee encounters while working in an office. The environment requires proximity to other employees, frequent interruptions, extended periods of time viewing a computer screen, and noise levels from moderate to high.

Starting Salary $65,000

Application Procedure Apply online

All your information will be kept confidential according to EEO guidelines.

Uplift Education is an equal employment opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any classification protected by federal, state or local law.

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