Logo
Women's Care

Marketing Coordinator

Women's Care, Tampa, Florida, us, 33646

Save Job

Women’s Care, founded in 1998, is a leading women’s healthcare group in the United States, dedicated to providing the highest quality of care for women through their reproductive years and beyond. With 100+ locations and over 400 OB/GYNs and specialists across the country, Women’s Care provides comprehensive patient care in obstetrics, gynecology, gynecologic oncology, urogynecology, gynecologic pathology, breast surgery, genetic counseling, maternal fetal medicine, laboratory services, and fertility.

The Marketing Coordinator supports the execution of marketing initiatives to drive brand awareness, patient engagement, and community outreach. This role requires a creative, detail-oriented professional who can manage multiple projects across digital, print, and in-person channels. The ideal candidate brings strong communication and organizational skills, with experience in social media and content development.

Responsibilities

Assist in the planning, execution, and tracking of marketing campaigns (digital, print, and grassroots)

Support social media calendar management and content scheduling across platforms

Monitor and respond to patient reviews on platforms like Google and Facebook to support reputation management and patient satisfaction

Manage community engagement across social media platforms by responding to comments, messages, and mentions in a timely and professional manner

Draft and distribute press releases for new providers, office openings, service launches, and other key announcements

Collaborate with internal stakeholders (clinical teams, HR, operations) to support recruitment and service-line marketing

Manage inventory and ordering of promotional materials and branded collateral

Maintain and update website provider profiles, location pages, and service content as needed

Pull and organize data for monthly marketing performance reports and assist with basic analytics

Support reputation management and online listings (Google Business Profiles, Healthgrades, etc.)

Assist with email marketing campaign coordination and list segmentation

Demonstrate and embody the Women’s Care mission and core values

Compliance with all HIPAA rules, regulations, and guidelines

Other duties as assigned

Qualifications

Bachelor’s degree in Marketing, Communications, Public Relations, or a related field

1-3 years of marketing experience, preferably in healthcare, multi-location services, or a regulated industry

Excellent written and verbal communication skills, with a strong attention to detail

Experience managing social media platforms for a brand or organization

Basic understanding of marketing analytics, KPIs, and performance reporting

Ability to write and edit press releases, email content, and social media copy

Proficient in Microsoft Office Suite (Word, PowerPoint, Excel); working knowledge of Canva, WordPress, and email marketing tools like Constant Contact or Mailchimp)

Strong organizational and project management skills, with the ability to prioritize and multitask in a fast-paced environment

Comfortable collaborating cross-functionally with clinical teams, vendors, and leadership

Self-starter with a proactive mindset and a willingness to learn

Must be dependable, reliable, and punctual

Preferred Skills

Strong writing and editing skills, including experience drafting press releases and patient-facing content

Familiarity with social media management tools (e.g., Later, Sprout Social, Meta Business Suite)

Basic understanding of SEO, paid social, and digital analytics

Experience with online reputation management and Google Business Profile optimization

Working knowledge of Canva or Adobe Creative Suite for light design tasks

Familiarity with CMS platforms like WordPress and email marketing tools like Constant Contact or Mailchimp

Understanding of HIPAA-compliant communications and patient privacy standards

Ability to manage vendor relationships and coordinate branded collateral production

Why Join Women’s Care? We Offer

Competitive compensation package

Health, dental, and vision benefits

Paid time off and paid holidays

401k plan

An opportunity to make a difference in patients' lives every day!

Women’s Care has grown tremendously through the years and expects to accelerate its growth with plans to expand rapidly into new markets across the U.S. With the commitment of our employees, we remain true to our mission of ‘Improving the Health of Women Every Day.’ At Women’s Care, we

CARE

about our patients, and we stand by our values.

C ompassion & Empathy: Treating patients like valued friends and family

A ccountability: Taking responsibility for our actions and behaviors

R espect: Acting respectfully in every interaction

E xcellence & Quality: Providing the safest, highest quality of care

#J-18808-Ljbffr