The Springs Living, LLC is hiring: Content Marketing Strategist in McMinnville

Talent Attractor | Strategic Partner | Relationship Builder

Description

Welcome to the next generation in senior living, The Springs Living!

About Us
The Springs Living is a purpose‑driven senior living organization with communities throughout Oregon, Washington & Montana. For nearly 30 years, The Springs Living has been committed to transforming housing for older adults by delivering quality service and fostering an enrichment culture to help residents, their families and each other live life to its fullest. To do this, we demonstrate our core values—kindness, quality, innovation, trust, and pride— and empower every team member to do the right thing!

Position Summary

We are seeking a talented, strategic and empathetic Content Marketing Specialist to develop high‑quality, informative, and engaging long‑form written content that resonates with older adults, their families, and industry professionals. You’ll play a key role in our content marketing strategy by producing thought‑leadership pieces, white papers, e‑books, guides, and other educational materials that position The Springs Living as a trusted resource in the senior living space. This role requires a strong storyteller who can distill complex aging‑related topics into accessible, human‐centered content that educates and supports decision‑making.

Application Process

We will be reviewing applications and begin contacting candidates the first week of December.

Key Responsibilities

• Research, plan, and write high‑quality long‑form content including:
  • White papers and industry reports
  • Educational e‑books and guides for families and caregivers
  • Case studies and success stories
  • Blog articles and thought‑leadership pieces
  • Scripts for both lifestyle and educational video in collaboration with multimedia producer and across multiple internal teams.
• Collaborate with subject matter experts (SMEs), care staff, and external partners to ensure accuracy and depth in all content
• Translate medical, psychological, and industry‑specific information into accessible, empathetic language for non‑expert audiences
• Optimize content for SEO and user experience, balancing readability with keyword strategy
• Support lead generation efforts by creating gated content for downloadable assets
• Maintain a consistent brand voice and messaging across all content in alignment with TSL brand guidelines
• Work closely with design, digital marketing, and sales teams to align content with campaigns and buyer journeys
• Stay current on trends and challenges in aging, senior care, and the retirement living industry to inform content strategy

Required Qualifications

• 3+ years of experience in content marketing, journalism, or professional writing, preferably in healthcare, senior living, or related fields
• Strong portfolio of published long‑form content (e.g., white papers, e‑books, or educational guides)
• Exceptional research, interviewing, and storytelling skills
• Deep empathy and understanding of the emotional and logistical challenges families face during the aging process
• Ability to manage multiple projects and meet deadlines in a fast‑paced environment
• Proficiency in content management systems (e.g., WordPress), Google Workspace, Microsoft 365, and SEO tools (e.g., SEMrush)
• Proficiency with SEO best practices as well as familiarity with emerging AI search engine technologies with proven success in improving web‑based organic ranking

Preferred Qualifications

• Experience writing for older adult audiences or their families
• Familiarity with topics such as dementia, Alzheimer’s, senior healthcare, or long‑term care planning
• Knowledge of lead nurturing and content marketing funnel strategies

Benefits

• Health insurance (includes zero co‑pay for mental health counseling, and telehealth)
• Dental insurance
• Vision insurance
• 401(k) matching
• Short‑term and Long‑term disability
• Employee assistance program
• Flexible spending account
• Life insurance
• Paid time off/Sabbatical
• Professional development
• On‑site chiropractic care
• On‑site gym
• Discounted Gym Membership

Additional Information

All your information will be kept confidential according to EEO guidelines.