This range is provided by Mondo. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$85,000.00/yr - $90,000.00/yr
Overview
We’re seeking a Media Strategist to lead paid media strategy for a high-profile financial services client. This person will serve as the go-to expert for channel strategy, campaign planning, and performance optimization—helping clients make smart, data-driven media investment decisions.
This role is ideal for a hands-on media professional who can translate complex marketing goals into actionable omnichannel strategies, collaborating closely with creative, audience, and analytics teams to deliver measurable impact.
Day-to-Day Responsibilities
- Serve as the dedicated media strategist for a large banking client, developing and executing B2B media strategies.
- Translate client briefs—target audience, objectives, and messaging—into detailed media plans and actionable recommendations.
- Partner closely with internal creative, audience, and analytics teams to align on integrated campaign execution.
- Manage relationships with third-party media partners (e.g., Division D) to ensure flawless campaign execution across channels.
- Drive channel strategy and optimization across LinkedIn Ads, Google Paid Search, Programmatic Display, Connected TV (CTV), and direct publisher placements.
- Oversee reporting and analytics dashboards in Looker (open to similar visualization tools), using data to guide campaign improvements.
- Present media recommendations, performance insights, and strategic opportunities to clients and internal stakeholders.
- Ensure campaigns are aligned with client goals, budgets, and performance metrics.
Requirements (Must-Haves)
- 5–7 years of hands-on paid media experience, ideally in an agency or B2B environment.
- Strong expertise in LinkedIn Ads (paid social) and Google Ads (paid search).
- Proven experience managing third-party media vendors and developing media briefs.
- Proficiency in reporting and analytics tools such as Looker, GA4, or other dashboarding platforms.
- Ability to manage and optimize large, multi-channel campaigns and budgets (typically $1M+).
- Excellent client-facing and presentation skills; able to storytell with data and gain stakeholder buy-in.
- Strong collaboration and communication skills—comfortable “riffing” with creative and account teams.
Nice-to-Haves
- Agency background with experience managing complex B2B campaigns.
- Financial services or fintech client experience.
- Familiarity with Figma or visual collaboration tools.
- Experience with omnichannel campaigns including programmatic display, CTV, and social media.
- Strategic mindset combined with tactical execution skills.
- Medical, dental, and vision, paid time off (PTO), a 401(k) plan, paid parental leave, and professional development assistanceli>
Seniority Level
Mid-Senior level
Employment Type
Full-time
Job Function
Marketing
Industries
Staffing and Recruiting and Advertising Services