Logo
Mondo

Media Strategist

Mondo, Vienna, Virginia, United States, 22184

Save Job

Overview: We’re seeking a

Media Strategist

to lead paid media strategy for a high-profile financial services client. This person will serve as the go-to expert for channel strategy, campaign planning, and performance optimization—helping clients make smart, data-driven media investment decisions.

This role is ideal for a

hands-on media professional

who can translate complex marketing goals into actionable omnichannel strategies, collaborating closely with creative, audience, and analytics teams to deliver measurable impact.

Day-to-Day Responsibilities:

Serve as the

dedicated media strategist

for a large banking client, developing and executing B2B media strategies.

Translate client briefs—target audience, objectives, and messaging—into detailed

media plans

and actionable recommendations.

Partner closely with internal creative, audience, and analytics teams to align on integrated campaign execution.

Manage relationships with

third-party media partners

(e.g., Division D) to ensure flawless campaign execution across channels.

Drive

channel strategy and optimization

across LinkedIn Ads, Google Paid Search, Programmatic Display, Connected TV (CTV), and direct publisher placements.

Oversee reporting and analytics dashboards in

Looker

(open to similar visualization tools), using data to guide campaign improvements.

Present media recommendations, performance insights, and strategic opportunities to clients and internal stakeholders.

Ensure campaigns are aligned with client goals, budgets, and performance metrics.

Requirements (Must-Haves):

5–7 years of hands-on paid media experience , ideally in an agency or B2B environment.

Strong expertise in

LinkedIn Ads

(paid social) and

Google Ads

(paid search).

Proven experience

managing third-party media vendors

and developing media briefs.

Proficiency in reporting and analytics tools such as

Looker ,

GA4 , or other dashboarding platforms.

Ability to manage and optimize large, multi-channel campaigns and budgets (typically $1M+).

Excellent client-facing and presentation skills; able to

storytell with data

and gain stakeholder buy-in.

Strong collaboration and communication skills—comfortable “riffing” with creative and account teams.

Nice-to-Haves:

Agency background

with experience managing complex B2B campaigns.

Financial services or fintech client experience.

Familiarity with

Figma

or visual collaboration tools.

Experience with omnichannel campaigns including programmatic display, CTV, and social media.

Strategic mindset combined with tactical execution skills.

Benefits:

Medical, dental, and vision, paid time off (PTO), a 401(k) plan, paid parental leave, and professional development assistance

#J-18808-Ljbffr