Careers Integrated Resources Inc
Marketing Communications & Analytics Manager
Careers Integrated Resources Inc, Plymouth Meeting, Pennsylvania, United States
Job Title: Marketing Communications & Analytics Manager
Location
Plymouth Meeting, PA Duration: 12 Months+ (Possibilities of Extension
)
Shift & Timing: Regular Business Hour, Monday to Friday
Job Description: · We are looking for a highly motivated Advanced Analytic Manager to join our Commercial Analytics & Insights team and directly support one of our U.S. business units. · This role will partner closely with Marketing, Sales, Operations, and Business Technology teams to deliver data-driven insights that influence strategy, optimize promotional investments, and guide field execution. · The ideal candidate is curious, detail-oriented, comfortable working with large healthcare datasets, and able to translate complex analyses into clear business recommendations.
Key Responsibilities: · Conduct deep-dive analyses on brand performance using medical and pharmacy claims, CRM data, promotional activity data, and other internal/external datasets. · Develop insights on prescribers, patient access dynamics, and channel performance that inform marketing and sales strategy. · Support evaluation of promotional tactics (digital, field, non-personal) including ROI, impact assessments, and attribution. · Assist in predictive modeling initiatives such as HCP targeting, call optimization, and DEP (Dynamic Engagement Plan) evaluation. · Translate analytical findings into clear, concise presentations for senior leaders. · Support business reviews (QBRs, MBRs, brand planning, field strategy sessions). · Measure effectiveness of field force initiatives, sample strategy, and targeting lists.
Plymouth Meeting, PA Duration: 12 Months+ (Possibilities of Extension
)
Shift & Timing: Regular Business Hour, Monday to Friday
Job Description: · We are looking for a highly motivated Advanced Analytic Manager to join our Commercial Analytics & Insights team and directly support one of our U.S. business units. · This role will partner closely with Marketing, Sales, Operations, and Business Technology teams to deliver data-driven insights that influence strategy, optimize promotional investments, and guide field execution. · The ideal candidate is curious, detail-oriented, comfortable working with large healthcare datasets, and able to translate complex analyses into clear business recommendations.
Key Responsibilities: · Conduct deep-dive analyses on brand performance using medical and pharmacy claims, CRM data, promotional activity data, and other internal/external datasets. · Develop insights on prescribers, patient access dynamics, and channel performance that inform marketing and sales strategy. · Support evaluation of promotional tactics (digital, field, non-personal) including ROI, impact assessments, and attribution. · Assist in predictive modeling initiatives such as HCP targeting, call optimization, and DEP (Dynamic Engagement Plan) evaluation. · Translate analytical findings into clear, concise presentations for senior leaders. · Support business reviews (QBRs, MBRs, brand planning, field strategy sessions). · Measure effectiveness of field force initiatives, sample strategy, and targeting lists.