Integrated Resources, Inc ( IRI )
Senior Marketing Communications Specialist
Integrated Resources, Inc ( IRI ), Plymouth Meeting, Pennsylvania, United States, 19462
Senior Marketing Communications Specialist
Location:
Plymouth Meeting, PA – Hybrid (required onsite 2-3 times per week)
Duration:
12 months
Pay Range:
$80.00/hr – $89.00/hr (based on skills and experience; talk with recruiter for details)
Job Description:
We are looking for a highly motivated Advanced Analytic Manager to join our Commercial Analytics & Insights team and directly support one of our U.S. business units.
This role will partner closely with Marketing, Sales, Operations, and Business Technology teams to deliver data-driven insights that influence strategy, optimize promotional investments, and guide field execution.
The ideal candidate is curious, detail-oriented, comfortable working with large healthcare datasets, and able to translate complex analyses into clear business recommendations.
Key Responsibilities:
Conduct deep-dive analyses on brand performance using medical and pharmacy claims, CRM data, promotional activity data, and other internal/external datasets.
Develop insights on prescribers, patient access dynamics, and channel performance that inform marketing and sales strategy.
Support evaluation of promotional tactics (digital, field, non-personal) including ROI, impact assessments, and attribution.
Assist in predictive modeling initiatives such as HCP targeting, call optimization, and DEP (Dynamic Engagement Plan) evaluation.
Translate analytical findings into clear, concise presentations for senior leaders.
Support business reviews (QBRs, MBRs, brand planning, field strategy sessions).
Measure effectiveness of field force initiatives, sample strategy, and targeting lists.
Qualifications:
Bachelor’s degree in Analytics, Economics, Statistics, or related discipline.
5+ years of experience in analytics, preferably within pharma, biotech, healthcare, or a data-driven commercial environment.
Background in marketing measurement, MMM, A/B testing, HCP segmentation, or dynamic targeting.
Experience working with large datasets and tools such as Python, R, SQL, or advanced Excel.
Strong analytical and problem-solving skills with the ability to structure ambiguous questions.
Ability to communicate complex findings clearly to non-technical audiences.
Organizational skills and ability to manage multiple workstreams in a fast-paced environment.
Experience with IQVIA, Symphony or other healthcare datasets.
Seniority Level:
Mid-Senior level
Employment Type:
Contract
Job Function:
Marketing
Industries:
Pharmaceutical Manufacturing and Hospitals and Health Care
Referrals increase your chances of interviewing at Integrated Resources, Inc (IRI) by 2×.
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Plymouth Meeting, PA – Hybrid (required onsite 2-3 times per week)
Duration:
12 months
Pay Range:
$80.00/hr – $89.00/hr (based on skills and experience; talk with recruiter for details)
Job Description:
We are looking for a highly motivated Advanced Analytic Manager to join our Commercial Analytics & Insights team and directly support one of our U.S. business units.
This role will partner closely with Marketing, Sales, Operations, and Business Technology teams to deliver data-driven insights that influence strategy, optimize promotional investments, and guide field execution.
The ideal candidate is curious, detail-oriented, comfortable working with large healthcare datasets, and able to translate complex analyses into clear business recommendations.
Key Responsibilities:
Conduct deep-dive analyses on brand performance using medical and pharmacy claims, CRM data, promotional activity data, and other internal/external datasets.
Develop insights on prescribers, patient access dynamics, and channel performance that inform marketing and sales strategy.
Support evaluation of promotional tactics (digital, field, non-personal) including ROI, impact assessments, and attribution.
Assist in predictive modeling initiatives such as HCP targeting, call optimization, and DEP (Dynamic Engagement Plan) evaluation.
Translate analytical findings into clear, concise presentations for senior leaders.
Support business reviews (QBRs, MBRs, brand planning, field strategy sessions).
Measure effectiveness of field force initiatives, sample strategy, and targeting lists.
Qualifications:
Bachelor’s degree in Analytics, Economics, Statistics, or related discipline.
5+ years of experience in analytics, preferably within pharma, biotech, healthcare, or a data-driven commercial environment.
Background in marketing measurement, MMM, A/B testing, HCP segmentation, or dynamic targeting.
Experience working with large datasets and tools such as Python, R, SQL, or advanced Excel.
Strong analytical and problem-solving skills with the ability to structure ambiguous questions.
Ability to communicate complex findings clearly to non-technical audiences.
Organizational skills and ability to manage multiple workstreams in a fast-paced environment.
Experience with IQVIA, Symphony or other healthcare datasets.
Seniority Level:
Mid-Senior level
Employment Type:
Contract
Job Function:
Marketing
Industries:
Pharmaceutical Manufacturing and Hospitals and Health Care
Referrals increase your chances of interviewing at Integrated Resources, Inc (IRI) by 2×.
#J-18808-Ljbffr