LifeWorks Austin
Location
Austin, TX
Pay $73,982.31/yr - $80,846.65/yr
Benefits 24 PTO days per year (accrued); 11 paid holidays per year; a premium‑free employee medical plan with $100 per month HSA contribution; affordable dental, vision, and other medical options; 50% retirement savings match on the first 6% of contributions; and more.
Job Overview LifeWorks is looking for a
Digital Marketing Specialist
to join its Strategic Partnerships team. The specialist is responsible for leading LifeWorks’ digital engagement strategy to increase awareness, drive online revenue, and strengthen donor and community relationships. This hands‑on role requires strategic leadership and direct execution of digital campaigns, content, and analytics across email, website, and digital fundraising channels.
Responsibilities
Develop and implement a comprehensive digital marketing strategy that supports LifeWorks’ fundraising, brand, and engagement goals.
Manage LifeWorks’ email marketing program, including content creation, segmentation, automation, testing, and performance analysis.
Develop lifeWorks’ website content and functionality to ensure a user‑friendly experience that drives donations, engagement, and awareness.
Achieve defined digital fundraising goals and collaborate with department leadership to set, monitor, and optimize revenue and engagement performance.
Plan and execute online fundraising campaigns, including peer‑to‑peer, giving days, and recurring donor promotions.
Collaborate with Communications to ensure consistent, mission‑centered messaging across digital channels.
Monitor, optimize, and implement SEO/SEM strategies to increase visibility and traffic.
Track, analyze, and report on digital KPIs, providing insights and recommendations for improvement.
Develop digital advertising and paid media campaigns to broaden reach and drive engagement, including social media campaigns.
Ensure digital content reflects LifeWorks’ brand, voice, and commitment to equity and inclusivity.
Research emerging trends, tools, and best practices in digital engagement and recommend innovations that advance the mission.
Work cross‑functionally to integrate digital strategy with broader marketing, communications, and development efforts.
Own cross‑channel reporting and analytics dashboarding.
Draft and update digital channels rapidly when urgent.
Support digital advocacy campaigns in collaboration with Development/Programs.
Manage vendors and contractors as needed.
Qualifications
Bachelor’s degree in marketing, communications, digital media, or a related field.
5+ years of experience in digital marketing, online fundraising, or related work, preferably in a nonprofit setting with 2+ years in a supervisory or lead capacity (managing campaigns, budgets, or junior staff); or equivalent combination of education and experience.
Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, or equivalent), website CMS (WordPress, Squarespace, or similar), and donor management/CRM systems.
Proven ability to balance strategic planning with day‑to‑day execution of digital marketing campaigns.
Strong knowledge of SEO, SEM, Google Analytics, and digital advertising platforms.
Experience designing and implementing customer journeys and automated campaigns.
Demonstrated ability to use data and analytics to inform decisions and optimize performance.
Excellent writing, editing, and storytelling skills.
Familiarity with graphic design, multimedia, or video editing tools.
Proficient in MS Office Suite, with intermediate level Excel skills.
About LifeWorks With more than 50 years of experience working with youth experiencing homelessness, youth aging out of foster care, young adults, and young parents, LifeWorks is committed to solving youth homelessness through housing, mental health, education, and workforce services. Its vision is a Central Texas where every young person has a place to call home, a sense of belonging, and the support to pursue a life they love. LifeWorks provides a full range of support services for vulnerable youth, ensuring access to safe homes, healing opportunities, and pathways to learning and work. Through innovative problem‑solving, shared accountability, and evidence‑based solutions, LifeWorks relentlessly achieves real, sustainable, and measurable results for its clients. A career at LifeWorks offers opportunities for professional growth while making an immediate, lasting impact on the lives of youth and families in the community.
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Pay $73,982.31/yr - $80,846.65/yr
Benefits 24 PTO days per year (accrued); 11 paid holidays per year; a premium‑free employee medical plan with $100 per month HSA contribution; affordable dental, vision, and other medical options; 50% retirement savings match on the first 6% of contributions; and more.
Job Overview LifeWorks is looking for a
Digital Marketing Specialist
to join its Strategic Partnerships team. The specialist is responsible for leading LifeWorks’ digital engagement strategy to increase awareness, drive online revenue, and strengthen donor and community relationships. This hands‑on role requires strategic leadership and direct execution of digital campaigns, content, and analytics across email, website, and digital fundraising channels.
Responsibilities
Develop and implement a comprehensive digital marketing strategy that supports LifeWorks’ fundraising, brand, and engagement goals.
Manage LifeWorks’ email marketing program, including content creation, segmentation, automation, testing, and performance analysis.
Develop lifeWorks’ website content and functionality to ensure a user‑friendly experience that drives donations, engagement, and awareness.
Achieve defined digital fundraising goals and collaborate with department leadership to set, monitor, and optimize revenue and engagement performance.
Plan and execute online fundraising campaigns, including peer‑to‑peer, giving days, and recurring donor promotions.
Collaborate with Communications to ensure consistent, mission‑centered messaging across digital channels.
Monitor, optimize, and implement SEO/SEM strategies to increase visibility and traffic.
Track, analyze, and report on digital KPIs, providing insights and recommendations for improvement.
Develop digital advertising and paid media campaigns to broaden reach and drive engagement, including social media campaigns.
Ensure digital content reflects LifeWorks’ brand, voice, and commitment to equity and inclusivity.
Research emerging trends, tools, and best practices in digital engagement and recommend innovations that advance the mission.
Work cross‑functionally to integrate digital strategy with broader marketing, communications, and development efforts.
Own cross‑channel reporting and analytics dashboarding.
Draft and update digital channels rapidly when urgent.
Support digital advocacy campaigns in collaboration with Development/Programs.
Manage vendors and contractors as needed.
Qualifications
Bachelor’s degree in marketing, communications, digital media, or a related field.
5+ years of experience in digital marketing, online fundraising, or related work, preferably in a nonprofit setting with 2+ years in a supervisory or lead capacity (managing campaigns, budgets, or junior staff); or equivalent combination of education and experience.
Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot, or equivalent), website CMS (WordPress, Squarespace, or similar), and donor management/CRM systems.
Proven ability to balance strategic planning with day‑to‑day execution of digital marketing campaigns.
Strong knowledge of SEO, SEM, Google Analytics, and digital advertising platforms.
Experience designing and implementing customer journeys and automated campaigns.
Demonstrated ability to use data and analytics to inform decisions and optimize performance.
Excellent writing, editing, and storytelling skills.
Familiarity with graphic design, multimedia, or video editing tools.
Proficient in MS Office Suite, with intermediate level Excel skills.
About LifeWorks With more than 50 years of experience working with youth experiencing homelessness, youth aging out of foster care, young adults, and young parents, LifeWorks is committed to solving youth homelessness through housing, mental health, education, and workforce services. Its vision is a Central Texas where every young person has a place to call home, a sense of belonging, and the support to pursue a life they love. LifeWorks provides a full range of support services for vulnerable youth, ensuring access to safe homes, healing opportunities, and pathways to learning and work. Through innovative problem‑solving, shared accountability, and evidence‑based solutions, LifeWorks relentlessly achieves real, sustainable, and measurable results for its clients. A career at LifeWorks offers opportunities for professional growth while making an immediate, lasting impact on the lives of youth and families in the community.
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