Sr. Art Director/Designer Job at Laser Talent Group in New York

We’re seeking a Senior Art Director who combines strategic design thinking with digital fluency and a passion for wellness-focused brands. You’re someone who brings ideas to life with purpose, grounding every visual decision in strategy while pushing the boundaries of design and storytelling. You’re equally comfortable executing pixel-perfect digital campaigns as you are shaping a cohesive visual identity. You love brand systems, digital experiences, and UX/UI exploration, and you thrive on creating fresh, unexpected concepts that stand out across platforms. What You’ll Do Shape and evolve the visual identity and brand system for a multi-channel wellness company spanning education, media, and consumer products. Lead and direct all creative and aesthetic decisions with a strong strategic foundation. Oversee 360° design output , including digital campaigns, packaging, web visuals, RFP creative for partnerships, photo shoots, motion design, and product launches. Develop and brief original campaign concepts based on data and consumer insights to drive measurable performance. Guide and mentor a team of designers and collaborate with external creative partners to elevate conceptual thinking and design quality. Integrate AI tools into design workflows to improve productivity and ideation while maintaining creative excellence. What We’re Looking For A conceptually strong creative with energy, positivity, and low ego — someone who thrives on collaboration and innovation. The instinct to start from strategic insight and find unexpected creative paths that deliver results. 5–10 years of experience in visual design or art direction, ideally including agency and in-house brand experience. A diverse portfolio showcasing branding, packaging, and digital design (including social ad campaigns and website visuals). Background in direct-to-consumer (DTC) and/or media-driven businesses is highly desirable. Proficiency in Adobe Creative Suite, Figma, Canva , and comfort experimenting with AI design tools (e.g., Midjourney, Higgsfield, or similar). A passion for creative strategy — understanding that great design stems from insights, research, and clear objectives. Qualifications Bachelor’s degree (or equivalent experience) in design, advertising, or a related field. A strong portfolio demonstrating brand development, digital execution, and storytelling across mediums. This role is ideal for a design leader who’s excited about shaping the future of digital wellness brands through strategic, innovative, and visually stunning work, and who’s eager to explore the evolving intersection of creativity and AI. #J-18808-Ljbffr In Summary: We're looking for a Senior Art Director who combines strategic design thinking with digital fluency and a passion for wellness-focused brands . The role is ideal for a design leader who’s excited about shaping the future of digital wellness brands through strategic, innovative, and visually stunning work . En Español: Buscamos un Director Artístico Senior que combine el pensamiento estratégico de diseño con fluidez digital y una pasión por las marcas centradas en el bienestar. Eres alguien que da vida a ideas con propósito, fundamentando cada decisión visual en la estrategia mientras empujas los límites del diseño y la narración de historias. Te encantan los sistemas de marca, las experiencias digitales y la exploración UX/UI. Supervisas el resultado del diseño 360° , incluidas campañas digitales, empaques, visuales web, RFP para asociaciones, fotos, diseño en movimiento y lanzamientos de productos AI. Desarrollas e integra conceptos originales de campaña basados en datos e ideas para impulsar un rendimiento medible. Guía y orienta a un equipo de diseñadores creativos y forma con socios creativos externos para elevar el pensamiento creativo y la calidad de diseño. Las herramientas más apasionadas se incorporan al desarrollo estratégico de proyectos de trabajo que mantienen la productividad y la producción de arte digital.