Pegasystems
Meet Our Team
Join Pega's marketing transformation as we unify Growth Programs and digital marketing efforts into a single, outcome-driven growth engine. As Growth Marketing Manager for Workflow Automation, you'll drive the go-to-market marketing strategy and execution for one of Pega's strategic offerings, working within our unified marketing approach to deliver measurable pipeline growth through integrated campaigns that span the full buyer journey.
This transformation represents a fundamental shift from fragmented execution to unified collaboration. You'll operate at the center of our marketing function, partnering across different teams including Product Marketing, Industry Markets, Regional Marketing, Digital, Brand, Creative, Events, Social, Partner Marketing, Community, and PR/AR teams to ensure Workflow Automation shows up strong, relevant, and differentiated in every market interaction.
Picture Yourself At Pega
Lead marketing transformation at a cutting-edge AI‑powered software company during a pivotal unification moment
Work within our innovative unified Growth Programs and Buyer Enablement structure designed for speed and impact
Collaborate with world‑class Product Marketing, Industry Markets, and Digital teams across a matrixed organization
Drive meaningful business outcomes through unified, outcome‑driven marketing approach
Professional growth opportunities in a fast‑paced, strategic environment during organizational transformation
What You'll Do At Pega Strategic Offering Leadership
Own the end‑to‑end go‑to‑market marketing strategy for Workflow Automation, defining messaging and positioning in close partnership with Product Marketing and Industry Markets
Drive engagement growth across buyer journey stages and pipeline generation through integrated campaign execution across the entire marketing function
Establish and track KPIs including new contact engagement growth, pipeline generated per offering, and Annual Contract Value influenced
Unified Marketing Execution
Lead cross‑functional collaboration across Brand, Creative, Events, Social, Regional teams, Partner Marketing, Partners, Community, and PR/Analyst Relations teams to activate campaigns globally with speed and consistency
Partner with Digital to optimize paid media, SEO, and web experiences for maximum impact across all touchpoints
Coordinate with Regional Marketing to ensure consistent global execution while enabling local market customization
Buyer Journey Optimization Through Unification
Leverage our unified Growth Programs and digital marketing approach to deliver qualified, context‑rich contacts instead of raw leads
Design and execute nurture streams that progress contacts from awareness through evaluation with relevant, high‑impact content
Trigger automated, personalized handoffs to Sales based on buyer behavior and intent signals developed through our integrated approach
Performance & Growth Analytics
Monitor cross‑channel activity to detect momentum and buying intent using AI‑driven predictive models across the unified marketing function
Analyze performance across content, web, paid, and email channels to drive continuous optimization
Provide data‑driven insights to support strategic decision‑making and campaign refinement across all marketing disciplines
Market Intelligence & Amplification
Integrate market insights and use‑cases through collaborative partnerships across the entire marketing function
Co‑create campaigns with strategic partners to expand reach, credibility, and influence
Strengthen external positioning through coordinated analyst, press, and influencer engagement via unified team efforts
Who You Are
5–7 years experience in growth marketing, demand generation, or integrated marketing, preferably in enterprise software or intelligent automation
Proven track record leading global campaigns that drive measurable pipeline and revenue outcomes in matrixed, cross‑functional environments
Technical proficiency with marketing automation platforms, CRM software, CDH, and analytics tools
Cross‑functional leadership skills with demonstrated ability to influence and collaborate across diverse teams in unified organizational structures
Data‑driven approach with experience using behavioral tracking, predictive analytics, and performance optimization
Strategic mindset combined with operational excellence and strong project management capabilities
What You've Accomplished
Experience marketing automation/workflow solutions to Fortune 500 decision‑makers
Familiarity with Pega's platform or the broader intelligent automation ecosystem
Background in unified, cross‑functional marketing environments or organizational transformation initiatives
Experience across APAC, EMEA, and North America markets
Pega Offers You
Gartner Analyst acclaimed technology leadership across our categories of products
Continuous learning and development opportunities
An innovative, inclusive, agile, flexible, and fun work environment
Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company
Additional Information Base salary range for this role is 98,800 - 150,500 USD annually. This role may also be eligible for annual bonus OR commission, as well as benefits and other incentives. The final compensation will be determined during the offer process based on the candidate's education, experience, skills, and qualifications, as well as market conditions and may vary from the posted range. We will share an information on benefits, bonus/commission, and other pay components for this role at the relevant recruitment stage.
Job ID: 22798
#J-18808-Ljbffr
This transformation represents a fundamental shift from fragmented execution to unified collaboration. You'll operate at the center of our marketing function, partnering across different teams including Product Marketing, Industry Markets, Regional Marketing, Digital, Brand, Creative, Events, Social, Partner Marketing, Community, and PR/AR teams to ensure Workflow Automation shows up strong, relevant, and differentiated in every market interaction.
Picture Yourself At Pega
Lead marketing transformation at a cutting-edge AI‑powered software company during a pivotal unification moment
Work within our innovative unified Growth Programs and Buyer Enablement structure designed for speed and impact
Collaborate with world‑class Product Marketing, Industry Markets, and Digital teams across a matrixed organization
Drive meaningful business outcomes through unified, outcome‑driven marketing approach
Professional growth opportunities in a fast‑paced, strategic environment during organizational transformation
What You'll Do At Pega Strategic Offering Leadership
Own the end‑to‑end go‑to‑market marketing strategy for Workflow Automation, defining messaging and positioning in close partnership with Product Marketing and Industry Markets
Drive engagement growth across buyer journey stages and pipeline generation through integrated campaign execution across the entire marketing function
Establish and track KPIs including new contact engagement growth, pipeline generated per offering, and Annual Contract Value influenced
Unified Marketing Execution
Lead cross‑functional collaboration across Brand, Creative, Events, Social, Regional teams, Partner Marketing, Partners, Community, and PR/Analyst Relations teams to activate campaigns globally with speed and consistency
Partner with Digital to optimize paid media, SEO, and web experiences for maximum impact across all touchpoints
Coordinate with Regional Marketing to ensure consistent global execution while enabling local market customization
Buyer Journey Optimization Through Unification
Leverage our unified Growth Programs and digital marketing approach to deliver qualified, context‑rich contacts instead of raw leads
Design and execute nurture streams that progress contacts from awareness through evaluation with relevant, high‑impact content
Trigger automated, personalized handoffs to Sales based on buyer behavior and intent signals developed through our integrated approach
Performance & Growth Analytics
Monitor cross‑channel activity to detect momentum and buying intent using AI‑driven predictive models across the unified marketing function
Analyze performance across content, web, paid, and email channels to drive continuous optimization
Provide data‑driven insights to support strategic decision‑making and campaign refinement across all marketing disciplines
Market Intelligence & Amplification
Integrate market insights and use‑cases through collaborative partnerships across the entire marketing function
Co‑create campaigns with strategic partners to expand reach, credibility, and influence
Strengthen external positioning through coordinated analyst, press, and influencer engagement via unified team efforts
Who You Are
5–7 years experience in growth marketing, demand generation, or integrated marketing, preferably in enterprise software or intelligent automation
Proven track record leading global campaigns that drive measurable pipeline and revenue outcomes in matrixed, cross‑functional environments
Technical proficiency with marketing automation platforms, CRM software, CDH, and analytics tools
Cross‑functional leadership skills with demonstrated ability to influence and collaborate across diverse teams in unified organizational structures
Data‑driven approach with experience using behavioral tracking, predictive analytics, and performance optimization
Strategic mindset combined with operational excellence and strong project management capabilities
What You've Accomplished
Experience marketing automation/workflow solutions to Fortune 500 decision‑makers
Familiarity with Pega's platform or the broader intelligent automation ecosystem
Background in unified, cross‑functional marketing environments or organizational transformation initiatives
Experience across APAC, EMEA, and North America markets
Pega Offers You
Gartner Analyst acclaimed technology leadership across our categories of products
Continuous learning and development opportunities
An innovative, inclusive, agile, flexible, and fun work environment
Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company
Additional Information Base salary range for this role is 98,800 - 150,500 USD annually. This role may also be eligible for annual bonus OR commission, as well as benefits and other incentives. The final compensation will be determined during the offer process based on the candidate's education, experience, skills, and qualifications, as well as market conditions and may vary from the posted range. We will share an information on benefits, bonus/commission, and other pay components for this role at the relevant recruitment stage.
Job ID: 22798
#J-18808-Ljbffr