Field Marketing Manager, Spirits

Position Responsibilities:

This position will be supporting the Brown-Forman portfolio Collaborate across distributor, supplier, and internal teams to align and execute Spirits supplier marketing and commercial programs that drive visibility, distribution, and volume growth Partner with Trade Development, RGM, and Sales to design and deliver campaigns, activations, and promotional programs that meet both commercial and marketing goals Execute supplier marketing campaigns and activations, including digital, print, and in-store initiatives, ensuring consistent brand standards and timely delivery Develop campaign parameters, timelines, and success metrics, using forecasting and market analysis to optimize program effectiveness Manage assigned budgets and direct POS allocation, merchandising, and sponsorship resources to maximize program impact and ROI Represent supplier brands at key events, activations, and sponsorships, maintaining premium positioning and strong market presence Ability to travel up to 25% in-state and out-of-state as needed Can be located in Northern or Southern California Other duties as assigned

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