Verda Healthcare Inc
Verda Healthcare, Inc. is a Medicare Advantage Health Plan launched by a passionate, purpose-driven group of experienced healthcare professionals committed to the idea that healthcare should be easily and equitably accessed by all. Our mission is to ensure that underserved communities have access to health and wellness services, and receive the support needed to live a healthy life that is free of worry and full of joy. We are looking for a
Manager, Creative Marketing
to join our growing company with many internal opportunities.
Are you ready to join a company that is changing the face of health care across the nation? Verda Healthcare is looking for people like you who value excellence, integrity, exceptional care, and innovation. As an employee, you’ll join a team dedicated to improving the lives of our Medicare members. Our vision incorporates value-based health care that works. We value diversity.
Position Overview The
Creative Marketing Manager
is responsible for the overall supervision, direction, and monitoring of all creative marketing activities at Verda Healthcare, Inc. and its subsidiaries. This role is accountable for planning, executing, and managing the annual digital marketing plan to drive market share retention and growth as well as oversee the company’s branding initiatives to maintain visual and messaging consistency to ensure compelling brand identity. This person will lead the development and implementation of targeted marketing strategies and campaigns to ensure alignment with the organization’s goals and strengthen brand recognition in the marketplace. This person will own digital and social media (LinkedIn, Facebook, Instagram, Twitter, etc.) marketing, strategy, content development, and performance tracking to expand Verda Healthcare’s online presence, engage key audiences, and foster meaningful connections with members and the community. The Creative Marketing Manager will leverage their strong understanding of Medicare regulations, including CMS guidelines, to translate market insights and business priorities into effective, compliant marketing initiatives. This role reports to the Chief Operating Officer.
Job Description Core Marketing Functions
Content and product development and design
Market research
Promotion
Distribution planning
Cost estimation and budgeting
Key Responsibilities 1 - Administration & Operations
Marketing material creation and distribution (internal and external)
Tracking performance metrics and driving data-informed improvements
Promotional procurement and inventory management
Maintaining marketing tools, automation, and workflow systems
2 - Content Marketing
Creating engaging, customer-focused content to support campaigns and outreach
Managing SEO, social media, and website content
Marketing strategy & campaigns
Aligning marketing efforts with company goals
3 - Executing Campaigns Across Multiple Channels
Digital marketing
Media marketing
Email marketing
Paid advertising
Account-based marketing
Cause marketing
Relationship marketing
Undercover marketing
Word-of-mouth
Internet marketing
Transactional marketing
Diversity marketing
4 - Outsourced Services (as Needed)
Digital marketing
Graphic design
Industry-specific expertise
Requirements Minimum Qualifications
Bachelor’s degree in marketing, related field, or equivalent education required, Master’s degree preferred.
Minimum of seven (7) years’ experience in the field of managed healthcare care including Medicare or Medi-Cal, and commercial marketing management.
Minimum of three (5) years of managed health care managerial experience.
Strong understanding of Medicare regulations, including CMS guidelines.
Strong ability to translate market insights and business priorities into effective marketing initiatives.
Excellent verbal and written communication skills, plus strong organizational skills with the ability to plan, prioritize and multi-task as well as the ability to make articulate presentations in a public forum is required.
Professional Competencies
Integrity and Trust
Customer Focus
Functional/Technical Skills
Written/Oral Communications
Critical/Analytical Thinker
Competitive goal oriented in Healthcare Sales
Verda cares deeply about the future, growth, and well-being of its employees. Join our team today!
Job Type Full-time
Benefits
401(k)
Paid time off (vacation, holiday, sick leave)
Health insurance
Dental Insurance
Vision insurance
Life insurance
Schedule
Full-time onsite (100% in-office)
Hours of operations: 9am – 6pm
Standard business hours Monday to Friday/weekends as needed
Occasional travel may be required for meetings and training sessions.
Ability To Commute/relocate
Reliably commute or planning to relocate before starting work (Required)
PHYSICAL DEMANDS Regularly sit/walk at a workstation in an office or cubicle setting. Must occasionally lift and/or move up to 25-50 pounds.
Other duties may be assigned in support of departmental goals.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Insurance
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Manager, Creative Marketing
to join our growing company with many internal opportunities.
Are you ready to join a company that is changing the face of health care across the nation? Verda Healthcare is looking for people like you who value excellence, integrity, exceptional care, and innovation. As an employee, you’ll join a team dedicated to improving the lives of our Medicare members. Our vision incorporates value-based health care that works. We value diversity.
Position Overview The
Creative Marketing Manager
is responsible for the overall supervision, direction, and monitoring of all creative marketing activities at Verda Healthcare, Inc. and its subsidiaries. This role is accountable for planning, executing, and managing the annual digital marketing plan to drive market share retention and growth as well as oversee the company’s branding initiatives to maintain visual and messaging consistency to ensure compelling brand identity. This person will lead the development and implementation of targeted marketing strategies and campaigns to ensure alignment with the organization’s goals and strengthen brand recognition in the marketplace. This person will own digital and social media (LinkedIn, Facebook, Instagram, Twitter, etc.) marketing, strategy, content development, and performance tracking to expand Verda Healthcare’s online presence, engage key audiences, and foster meaningful connections with members and the community. The Creative Marketing Manager will leverage their strong understanding of Medicare regulations, including CMS guidelines, to translate market insights and business priorities into effective, compliant marketing initiatives. This role reports to the Chief Operating Officer.
Job Description Core Marketing Functions
Content and product development and design
Market research
Promotion
Distribution planning
Cost estimation and budgeting
Key Responsibilities 1 - Administration & Operations
Marketing material creation and distribution (internal and external)
Tracking performance metrics and driving data-informed improvements
Promotional procurement and inventory management
Maintaining marketing tools, automation, and workflow systems
2 - Content Marketing
Creating engaging, customer-focused content to support campaigns and outreach
Managing SEO, social media, and website content
Marketing strategy & campaigns
Aligning marketing efforts with company goals
3 - Executing Campaigns Across Multiple Channels
Digital marketing
Media marketing
Email marketing
Paid advertising
Account-based marketing
Cause marketing
Relationship marketing
Undercover marketing
Word-of-mouth
Internet marketing
Transactional marketing
Diversity marketing
4 - Outsourced Services (as Needed)
Digital marketing
Graphic design
Industry-specific expertise
Requirements Minimum Qualifications
Bachelor’s degree in marketing, related field, or equivalent education required, Master’s degree preferred.
Minimum of seven (7) years’ experience in the field of managed healthcare care including Medicare or Medi-Cal, and commercial marketing management.
Minimum of three (5) years of managed health care managerial experience.
Strong understanding of Medicare regulations, including CMS guidelines.
Strong ability to translate market insights and business priorities into effective marketing initiatives.
Excellent verbal and written communication skills, plus strong organizational skills with the ability to plan, prioritize and multi-task as well as the ability to make articulate presentations in a public forum is required.
Professional Competencies
Integrity and Trust
Customer Focus
Functional/Technical Skills
Written/Oral Communications
Critical/Analytical Thinker
Competitive goal oriented in Healthcare Sales
Verda cares deeply about the future, growth, and well-being of its employees. Join our team today!
Job Type Full-time
Benefits
401(k)
Paid time off (vacation, holiday, sick leave)
Health insurance
Dental Insurance
Vision insurance
Life insurance
Schedule
Full-time onsite (100% in-office)
Hours of operations: 9am – 6pm
Standard business hours Monday to Friday/weekends as needed
Occasional travel may be required for meetings and training sessions.
Ability To Commute/relocate
Reliably commute or planning to relocate before starting work (Required)
PHYSICAL DEMANDS Regularly sit/walk at a workstation in an office or cubicle setting. Must occasionally lift and/or move up to 25-50 pounds.
Other duties may be assigned in support of departmental goals.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Insurance
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