GSK
Location:
USA - Pennsylvania - Philadelphia, Upper Merion
Posted:
Nov 14 2025
The vaccine landscape in the US is an ever-evolving opportunity requiring vision and forward thinking. The opportunity to shape and grow strategy, execution and commercial goal attainment within the retail channel is an exciting frontier.
Retail Marketing Director Lead development and execution of retail channel marketing strategies to optimize GSK's vaccine portfolio performance.
Key Responsibilities
Develop and execute retail marketing strategies to drive business growth
Build a strong understanding of needs in collaboration with Retail Account Directors and Retail Channel Managers for our retail customers and stakeholders
Own specific retailer performance tracking and narrative, including identifying successes and areas of opportunity
Build processes in partnership with Innovative Solutions team to bridge the gap between retail performance and systems sales
Define and create content for utilization at both account and field level engagements
Integrate narratives to guide retail interactions and drive engagement
Collaborate with cross-functional teams to align marketing strategies
Essential Attributes
Strategic vision and analytical acumen driven by a forward-thinking mindset
Cross-functional leadership and influence for consensus building among brands, account managers and customers
Customer-centric mindset focused on decision makers at corporate offices, field leaders and store-level retail staff
Operational agility to function across multiple departments and functions
Basic Qualifications
Bachelor's degree
8+ years of marketing experience, pharmacy product development or pharmacy operations experience
3+ years of people leadership
Proven ability to develop and execute marketing strategies in complex environments
Strong communication and influencing skills
Preferred Qualifications
MBA or Pharm.D preferred
4+ years of retail marketing, retail product development, retail operations, or retail field leadership experience
Knowledge of vaccines, US market dynamics, and retail dynamics
Experience collaborating and influencing colleagues in the commercial organization
Brand management experience specifically within vaccines
Demonstrated analytical skills – ability to understand drivers of performance, synthesize data and apply insights to decision making
Experience developing and presenting business analysis, storyboarding and vision setting with senior leadership
Core Competencies
Retail Marketing Strategy & Execution: Translate business objectives into actionable plans driving vaccine awareness, availability, and pull-through.
Customer-Centric Commercial Leadership: Attuned to retail decision makers, field leaders and pharmacy staff in order to ensure marketing strategies resonate at every level.
Cross-Functional Integration: Bridge marketing, sales and account management for cohesive messaging and execution.
Performance Insight & Optimization: Track retailer performance, uncover insights and turn data into actionable strategies.
GSK is an Equal Opportunity Employer.
This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, military service or any basis prohibited under federal, state or local law.
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USA - Pennsylvania - Philadelphia, Upper Merion
Posted:
Nov 14 2025
The vaccine landscape in the US is an ever-evolving opportunity requiring vision and forward thinking. The opportunity to shape and grow strategy, execution and commercial goal attainment within the retail channel is an exciting frontier.
Retail Marketing Director Lead development and execution of retail channel marketing strategies to optimize GSK's vaccine portfolio performance.
Key Responsibilities
Develop and execute retail marketing strategies to drive business growth
Build a strong understanding of needs in collaboration with Retail Account Directors and Retail Channel Managers for our retail customers and stakeholders
Own specific retailer performance tracking and narrative, including identifying successes and areas of opportunity
Build processes in partnership with Innovative Solutions team to bridge the gap between retail performance and systems sales
Define and create content for utilization at both account and field level engagements
Integrate narratives to guide retail interactions and drive engagement
Collaborate with cross-functional teams to align marketing strategies
Essential Attributes
Strategic vision and analytical acumen driven by a forward-thinking mindset
Cross-functional leadership and influence for consensus building among brands, account managers and customers
Customer-centric mindset focused on decision makers at corporate offices, field leaders and store-level retail staff
Operational agility to function across multiple departments and functions
Basic Qualifications
Bachelor's degree
8+ years of marketing experience, pharmacy product development or pharmacy operations experience
3+ years of people leadership
Proven ability to develop and execute marketing strategies in complex environments
Strong communication and influencing skills
Preferred Qualifications
MBA or Pharm.D preferred
4+ years of retail marketing, retail product development, retail operations, or retail field leadership experience
Knowledge of vaccines, US market dynamics, and retail dynamics
Experience collaborating and influencing colleagues in the commercial organization
Brand management experience specifically within vaccines
Demonstrated analytical skills – ability to understand drivers of performance, synthesize data and apply insights to decision making
Experience developing and presenting business analysis, storyboarding and vision setting with senior leadership
Core Competencies
Retail Marketing Strategy & Execution: Translate business objectives into actionable plans driving vaccine awareness, availability, and pull-through.
Customer-Centric Commercial Leadership: Attuned to retail decision makers, field leaders and pharmacy staff in order to ensure marketing strategies resonate at every level.
Cross-Functional Integration: Bridge marketing, sales and account management for cohesive messaging and execution.
Performance Insight & Optimization: Track retailer performance, uncover insights and turn data into actionable strategies.
GSK is an Equal Opportunity Employer.
This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, military service or any basis prohibited under federal, state or local law.
#J-18808-Ljbffr