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NewForm

Growth Marketing Manager

NewForm, New York, New York, us, 10261

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About Newform is one of the fastest-growing performance marketing agencies focused on consumer apps. We work with companies big and small (Binance, Western Union, Acorns, Flo health, etc) to be ahead of the curve in a short form first world. We think short form is the new form, and make thousands of ads/mo in house to drive profitable campaigns.

Job role NewForm is seeking a seasoned user acquisition manager/growth marketer with expertise in running paid social campaigns, particularly on TikTok, Google and Meta, for iOS apps. This role is integral to driving growth for our clients. In this role, you will be leveraging SKAdNetwork (SKAN), Mobile Measurement Partners (MMPs), and the latest tools in user acquisition to drive efficient results.

Key responsibilities

Paid Social Campaigns: Execute and optimize campaigns on TikTok, Google and Meta, with a specific focus on iOS apps.

iOS Expertise: Utilize your understanding of SKAdNetwork (SKAN) and MMPs to maximize campaign performance.

Data-Driven Strategies: Analyze mobile app data to enhance targeting and ad placements.

Creative Collaboration: Work with creative teams to develop compelling content that drives results.

Must have Experience

Proven Track Record: Extensive experience in media buying on TikTok and Meta, specifically for iOS apps.

SKAN & MMPs: Strong knowledge of SKAdNetwork (SKAN) and MMPs, with hands‑on experience in campaign tracking and optimization.

Analytical Skills: Ability to use data insights to drive campaign success.

Industry Knowledge: Familiarity with the consumer software landscape and mobile app marketing trends.

What We Offer

Competitive base salary

High potential for growth

Health insurance (including dental and vision)

Commuter benefits

NYC office (flatiron)

Opportunities to work on cutting-edge campaigns for top iOS apps.

The listed salary range for this role is $80,000-$120,000 USD.

*For cash compensation, we set standard ranges for all roles based on function, level, and geographic location, benchmarked against similar companies. Final offer amounts are determined by multiple factors, including geographic location as well as candidate experience and expertise, and may vary from the amounts listed above.*

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