Gotyu Underwear
PR Freelancer (8-10 HRS P/M)
Company: Gotyu Underwear
We’re looking for a senior‑level freelance PR professional to support us on an ongoing, flexible basis with PR and editorial content focused on the DACH market. The role is results‑driven: we’re specifically looking for someone with strong journalist connections in lifestyle, fashion, and women’s media across Germany, Austria, and Switzerland.
Responsibilities
Secure unpaid media coverage (print, digital, TV, radio) via your personal network with outlets such as Brigitte, Glamour, Vogue DE, Cosmopolitan DE, InStyle, ZEIT, TAZ, NZZ, WELT, Refinery29, Journelles, This is Jane Wayne, etc.
Develop compelling PR angles and pitches around period underwear innovation, female entrepreneurship, sustainability in fashion, founder story / taboo‑breaking content.
(Optional) Write blog or editorial content for our website.
Requirements
5+ years of PR experience in the DACH market, preferably in fashion/lifestyle/beauty sector.
Proven track record of Tier 1 media placements – please include portfolio or examples.
Fluent German speaker and writer (native or near‑native).
Confident with brand voice and reputation management.
Basic copywriting skills for blog posts or founder content.
Nice to Have
Experience with DTC or taboo‑breaking brands (period care, femtech, wellness).
Background in low‑budget, high‑ROI PR strategies.
Influencer/celebrity PR experience (optional).
Soft Skills
Proactive and self‑sufficient.
Strong journalist relationships.
Clear and concise communicator.
Culturally aware of when to push bold messaging versus subtle positioning.
Compensation and Benefits
Budget: Up to €1,000/month.
Engagement: Hourly (€50–€60/hour) or monthly retainer (~8–10 hours/month).
Payment: Monthly invoice, flexible hours – focus is on results.
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Responsibilities
Secure unpaid media coverage (print, digital, TV, radio) via your personal network with outlets such as Brigitte, Glamour, Vogue DE, Cosmopolitan DE, InStyle, ZEIT, TAZ, NZZ, WELT, Refinery29, Journelles, This is Jane Wayne, etc.
Develop compelling PR angles and pitches around period underwear innovation, female entrepreneurship, sustainability in fashion, founder story / taboo‑breaking content.
(Optional) Write blog or editorial content for our website.
Requirements
5+ years of PR experience in the DACH market, preferably in fashion/lifestyle/beauty sector.
Proven track record of Tier 1 media placements – please include portfolio or examples.
Fluent German speaker and writer (native or near‑native).
Confident with brand voice and reputation management.
Basic copywriting skills for blog posts or founder content.
Nice to Have
Experience with DTC or taboo‑breaking brands (period care, femtech, wellness).
Background in low‑budget, high‑ROI PR strategies.
Influencer/celebrity PR experience (optional).
Soft Skills
Proactive and self‑sufficient.
Strong journalist relationships.
Clear and concise communicator.
Culturally aware of when to push bold messaging versus subtle positioning.
Compensation and Benefits
Budget: Up to €1,000/month.
Engagement: Hourly (€50–€60/hour) or monthly retainer (~8–10 hours/month).
Payment: Monthly invoice, flexible hours – focus is on results.
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