Metana
100% Remote. High-impact role. $100,000 - $200,000 (USD) / year.
We’re looking for a
Senior Paid Media Specialist
to lead high-impact digital advertising campaigns and scale our growth across multiple channels. You’ll be the performance powerhouse behind our paid strategy, owning everything from campaign execution to funnel optimization and directly driving ROI for
Metana.io , one of the fastest-growing EdTech startups in tech education. We’re building the #1 platform helping ambitious professionals break into tech, Web3, and beyond. If you live for data, thrive on testing, and love finding creative ways to stretch ad dollars further, this role is for you.
What You’ll Do
Own and execute full-funnel paid campaigns
across Google Ads, Meta, TikTok, LinkedIn, and emerging platforms.
Conduct
in-depth keyword, audience, and competitor research
to refine targeting and maximize performance.
Manage
PPC campaigns
end-to-end from setup and bidding strategies to optimization and reporting.
Monitor and analyze campaign data
using Google Analytics, Tag Manager, and platform dashboards to uncover actionable insights.
Optimize landing pages and conversion funnels
through A/B testing and CRO (Conversion Rate Optimization) best practices.
Plan and manage
media budgets and buying , ensuring every dollar drives measurable returns.
Collaborate with
creative and content teams
to develop high-performing ad copy, visuals, and messaging.
Stay ahead of
digital trends, platform updates, and algorithm changes
to keep our campaigns cutting-edge.
Present
data-driven reports
and insights to stakeholders, clearly communicating what’s working, what’s not, and what’s next.
Ensure
ad policy compliance
and implement
accurate conversion tracking
through tools like Google Ads pixels, DoubleClick, and GA4.
Who You Are
5+ years of experience
managing paid campaigns across Google, Meta, TikTok, and other digital channels.
Proven track record of
scaling six-figure ad budgets
with strong ROI.
Deep understanding of
performance marketing principles , audience segmentation, and bidding optimization.
Hands‑on experience with
Google Analytics, Google Tag Manager , and tracking integrations.
Strong command of
PPC strategy, media buying, and conversion optimization.
Skilled in turning
complex data into clear, actionable growth decisions.
Excellent communication and collaboration skills able to work cross‑functionally with creative, product, and technical teams.
Bonus:
Experience working in
EdTech
and implementing
AI-driven SEO or performance strategies
that delivered measurable ROI.
Compensation
Full‑time, remote position
Competitive base +
performance-based bonuses
Rapid growth path
potential to lead your own team and manage budgets across regions
How to Apply
Don’t send a generic resume.
Fill out the form below and include a
short video (3-5 minutes)
telling us:
About you and why you would crush this role
Your strategy for Metana at a high level (We would like to see you talk about a couple strategies after doing some analysis on us and our digital presence.)
We’ll follow up with interview invites and live strategy discussions for selected candidates.
#J-18808-Ljbffr
We’re looking for a
Senior Paid Media Specialist
to lead high-impact digital advertising campaigns and scale our growth across multiple channels. You’ll be the performance powerhouse behind our paid strategy, owning everything from campaign execution to funnel optimization and directly driving ROI for
Metana.io , one of the fastest-growing EdTech startups in tech education. We’re building the #1 platform helping ambitious professionals break into tech, Web3, and beyond. If you live for data, thrive on testing, and love finding creative ways to stretch ad dollars further, this role is for you.
What You’ll Do
Own and execute full-funnel paid campaigns
across Google Ads, Meta, TikTok, LinkedIn, and emerging platforms.
Conduct
in-depth keyword, audience, and competitor research
to refine targeting and maximize performance.
Manage
PPC campaigns
end-to-end from setup and bidding strategies to optimization and reporting.
Monitor and analyze campaign data
using Google Analytics, Tag Manager, and platform dashboards to uncover actionable insights.
Optimize landing pages and conversion funnels
through A/B testing and CRO (Conversion Rate Optimization) best practices.
Plan and manage
media budgets and buying , ensuring every dollar drives measurable returns.
Collaborate with
creative and content teams
to develop high-performing ad copy, visuals, and messaging.
Stay ahead of
digital trends, platform updates, and algorithm changes
to keep our campaigns cutting-edge.
Present
data-driven reports
and insights to stakeholders, clearly communicating what’s working, what’s not, and what’s next.
Ensure
ad policy compliance
and implement
accurate conversion tracking
through tools like Google Ads pixels, DoubleClick, and GA4.
Who You Are
5+ years of experience
managing paid campaigns across Google, Meta, TikTok, and other digital channels.
Proven track record of
scaling six-figure ad budgets
with strong ROI.
Deep understanding of
performance marketing principles , audience segmentation, and bidding optimization.
Hands‑on experience with
Google Analytics, Google Tag Manager , and tracking integrations.
Strong command of
PPC strategy, media buying, and conversion optimization.
Skilled in turning
complex data into clear, actionable growth decisions.
Excellent communication and collaboration skills able to work cross‑functionally with creative, product, and technical teams.
Bonus:
Experience working in
EdTech
and implementing
AI-driven SEO or performance strategies
that delivered measurable ROI.
Compensation
Full‑time, remote position
Competitive base +
performance-based bonuses
Rapid growth path
potential to lead your own team and manage budgets across regions
How to Apply
Don’t send a generic resume.
Fill out the form below and include a
short video (3-5 minutes)
telling us:
About you and why you would crush this role
Your strategy for Metana at a high level (We would like to see you talk about a couple strategies after doing some analysis on us and our digital presence.)
We’ll follow up with interview invites and live strategy discussions for selected candidates.
#J-18808-Ljbffr