Sleeping Dog Properties, Inc.
Digital Marketing Strategist and Coordinator
Sleeping Dog Properties, Inc., Boston, Massachusetts, us, 02298
Digital Marketing Strategist and Coordinator
Sleeping Dog Properties, Inc. is a Boston-based Design-Build company founded in 1993. We are widely recognized as a leader in our market and specialize in projects of exceptional quality. Our successes include projects with sector focus on high end residential, unique hospitality, and flagship retail projects. Our mission is Building Better.
We are seeking a Digital Marketing Strategist and Coordinator to advance our marketing platform. The ideal candidate will assist the sales and marketing team to improve overall content strategy.
Responsibilities
CREATE CONTENT
Digital content management and creation for website and social media – brand message is consistent
Shooting and editing photos and videos
Photoshoot production: bring creative vision to fruition by maintaining an organized photoshoot schedule, managing sub-contractors, and creating shot lists for each project
Photo styling: use props, backgrounds, lighting for interior photography
DEVELOP AUDIENCES
Plans and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
Design, build, and maintain our social media presence, growing followers monthly
Creating plans and manage all marketing channels
Manage and audit social media accounts and audience engagement
OPTIMIZE CAMPAIGNS
Producing brochures, swag, photos, videos, PowerPoint presentations, advertisements, signage, and other marketing materials
Creating and maintaining the company brand standards
Develop and maintain websites, newsletters, emails, and social media campaigns
Analyze digital data to draw key recommendations around website optimization
COLLECT MARKET DATA
Conduct research to aid in team goals, including campaign ideas, Instagram hashtag research, keyword and content optimization, and reporting on industry trends
Research on industry trends and competitors
REPORT ON SUCCESS
Meet and maintain daily, weekly, and monthly tracking and reporting of marketing and creative key performance indicators
Monitor key online marketing metrics to track success
Skills and Qualifications
EDUCATION and EXPERIENCE
Bachelor's degree or equivalent experience
2+ Years of experience in digital marketing
Knowledge of construction and architecture is a plus
Excellent written and verbal communication skills
Excellent communicator and careful attention to detail
Knowledge and familiarity with social media and community engagement platforms, survey tools, and Adobe programs
GRAPHIC DESIGN AND PHOTO EDITING
GoPro camera knowledge
Moderate photography equipment and editorial skills
Photoshop: Mac OS, retouching, color balance, local adjustments
Illustrator: Mac OS, creating artwork, icons
Lightroom: essential color balance and adjustment
Thorough knowledge of computer imaging, photographic techniques, studio management, and color composition
Other Adobe programs: Premiere Pro, InDesign, Photoshop
Zoom
MS Office
PERSONALITY REQUIREMENTS
Creative mind with an eye for detail
Self-starter and proactive mentality
Ability to manage multiple priorities
Understanding of analytics and performance reporting
Winning attitude
Requirements OSHA 10 (Can be trained on the job)
Benefits
PTO, Health, Dental, Vision Insurance
Flex Spending
Gym Membership Reimbursement
401k with matching
Burlington, MA $76,800 - $128,000
#J-18808-Ljbffr
We are seeking a Digital Marketing Strategist and Coordinator to advance our marketing platform. The ideal candidate will assist the sales and marketing team to improve overall content strategy.
Responsibilities
CREATE CONTENT
Digital content management and creation for website and social media – brand message is consistent
Shooting and editing photos and videos
Photoshoot production: bring creative vision to fruition by maintaining an organized photoshoot schedule, managing sub-contractors, and creating shot lists for each project
Photo styling: use props, backgrounds, lighting for interior photography
DEVELOP AUDIENCES
Plans and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
Design, build, and maintain our social media presence, growing followers monthly
Creating plans and manage all marketing channels
Manage and audit social media accounts and audience engagement
OPTIMIZE CAMPAIGNS
Producing brochures, swag, photos, videos, PowerPoint presentations, advertisements, signage, and other marketing materials
Creating and maintaining the company brand standards
Develop and maintain websites, newsletters, emails, and social media campaigns
Analyze digital data to draw key recommendations around website optimization
COLLECT MARKET DATA
Conduct research to aid in team goals, including campaign ideas, Instagram hashtag research, keyword and content optimization, and reporting on industry trends
Research on industry trends and competitors
REPORT ON SUCCESS
Meet and maintain daily, weekly, and monthly tracking and reporting of marketing and creative key performance indicators
Monitor key online marketing metrics to track success
Skills and Qualifications
EDUCATION and EXPERIENCE
Bachelor's degree or equivalent experience
2+ Years of experience in digital marketing
Knowledge of construction and architecture is a plus
Excellent written and verbal communication skills
Excellent communicator and careful attention to detail
Knowledge and familiarity with social media and community engagement platforms, survey tools, and Adobe programs
GRAPHIC DESIGN AND PHOTO EDITING
GoPro camera knowledge
Moderate photography equipment and editorial skills
Photoshop: Mac OS, retouching, color balance, local adjustments
Illustrator: Mac OS, creating artwork, icons
Lightroom: essential color balance and adjustment
Thorough knowledge of computer imaging, photographic techniques, studio management, and color composition
Other Adobe programs: Premiere Pro, InDesign, Photoshop
Zoom
MS Office
PERSONALITY REQUIREMENTS
Creative mind with an eye for detail
Self-starter and proactive mentality
Ability to manage multiple priorities
Understanding of analytics and performance reporting
Winning attitude
Requirements OSHA 10 (Can be trained on the job)
Benefits
PTO, Health, Dental, Vision Insurance
Flex Spending
Gym Membership Reimbursement
401k with matching
Burlington, MA $76,800 - $128,000
#J-18808-Ljbffr