Tractor Zoom Inc.
Marketing Manager (Demand Generation)
Tractor Zoom Inc., Des Moines, Iowa, United States, 50319
Marketing Manager (Demand Generation)
Hybrid - West Des Moines, IA | Full-time Position
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
About Tractor Zoom At Tractor Zoom, we’re on a mission to transform how the ag industry buys, sells, and values equipment.
We connect dealers, farmers, lenders, and auctioneers through one intelligent platform that delivers real-time data, powerful insights, and faster paths to action. Whether you're in the field, on the lot, or behind the desk—we help you price smarter, move faster, and sell more.
With data from over 65% of U.S. used equipment listings, Tractor Zoom is the #1 Sales Tech in agriculture, providing unmatched visibility into the market. From streamlining valuations to automating workflows, our solutions are designed to fuel smarter decisions and unlock growth for every player in the equipment lifecycle.
We’re Looking for an “A” Player We are seeking a motivated and detail-oriented Marketing Manager (Demand Generation) to serve as a key partner to our Director of Marketing. This mid-level role is perfect for a marketing professional with 5–8 years of experience who thrives at both rolling up their sleeves and keeping complex projects aligned across the business.
You’ll be the operational lead for demand generation - managing campaigns, executing paid programs, ensuring marketing automation workflows are humming, and aligning marketing activities to pipeline goals. This role offers strong growth potential, providing a clear pathway to future leadership opportunities.
Primary Responsibilities:
Campaign & Project Orchestration: Serve as the central hub for the marketing team by managing timelines, deliverables, and execution across integrated campaigns. You’ll keep a cross‑functional team on track, on time, and on budget.
Paid Media Execution & Optimization: Own the day‑to‑day execution of paid media channels (Google Ads, LinkedIn Ads, etc.), managing budgets and reporting performance. Partner with the Director of Marketing on long‑term paid strategy.
Marketing Automation & Lead Nurturing: Collaborate with our Demand Generation Specialist to design and implement HubSpot workflows, lead scoring, and nurturing programs. Ensure programs support pipeline goals and align with sales.
Performance & Analytics: Track, analyze, and report on campaign performance. Translate data into actionable insights and recommendations to improve ROI.
Cross‑Functional Alignment: Work closely with content, product, and sales to ensure a consistent message and smooth customer journey from first touch to deal close.
Other duties as assigned.
Requirements:
Bachelor’s degree in marketing, business, or other related fields.
5–8 years of experience in B2B marketing, with a strong focus on demand generation, campaign execution, or paid media.
Proven ability to manage multi‑channel campaigns that deliver measurable business results (MQLs, SQLs, pipeline impact).
Strong project management and organizational skills; you can juggle multiple priorities without dropping the ball.
Hands‑on experience running paid media campaigns (Google Ads, LinkedIn Ads) and managing campaign budgets.
Proficiency in HubSpot and a solid understanding of how to leverage automation for demand gen success.
Must be located in Iowa.
Bonus Points For:
Familiarity with project management systems like JIRA, Monday.com, or Asana.
Experience in the agriculture industry or adjacent sectors.
Experience collaborating with external agency or contractor partners.
Benefits:
80% Health, Vision and Dental Insurance Covered
401k Program
11+ Paid Holidays
Unlimited PTO
Competitive Salary
Company Stock
Performance Based Culture
Hybrid; 4 days in office and 1 day remote
Tractor Zoom Culture We are a small but mighty team of driven, out‑of‑the‑box thinkers that are hungry for information. We are not only passionate about identifying customer pain points but inspired to solve them. Our values unite us and help us work together toward our common goals. We’re a customer first organization knowing they are ultimately the end users of our products and technology.
If you’re interested in making a difference and seeing your efforts directly impact the trajectory of a company, come join us!
#J-18808-Ljbffr
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
About Tractor Zoom At Tractor Zoom, we’re on a mission to transform how the ag industry buys, sells, and values equipment.
We connect dealers, farmers, lenders, and auctioneers through one intelligent platform that delivers real-time data, powerful insights, and faster paths to action. Whether you're in the field, on the lot, or behind the desk—we help you price smarter, move faster, and sell more.
With data from over 65% of U.S. used equipment listings, Tractor Zoom is the #1 Sales Tech in agriculture, providing unmatched visibility into the market. From streamlining valuations to automating workflows, our solutions are designed to fuel smarter decisions and unlock growth for every player in the equipment lifecycle.
We’re Looking for an “A” Player We are seeking a motivated and detail-oriented Marketing Manager (Demand Generation) to serve as a key partner to our Director of Marketing. This mid-level role is perfect for a marketing professional with 5–8 years of experience who thrives at both rolling up their sleeves and keeping complex projects aligned across the business.
You’ll be the operational lead for demand generation - managing campaigns, executing paid programs, ensuring marketing automation workflows are humming, and aligning marketing activities to pipeline goals. This role offers strong growth potential, providing a clear pathway to future leadership opportunities.
Primary Responsibilities:
Campaign & Project Orchestration: Serve as the central hub for the marketing team by managing timelines, deliverables, and execution across integrated campaigns. You’ll keep a cross‑functional team on track, on time, and on budget.
Paid Media Execution & Optimization: Own the day‑to‑day execution of paid media channels (Google Ads, LinkedIn Ads, etc.), managing budgets and reporting performance. Partner with the Director of Marketing on long‑term paid strategy.
Marketing Automation & Lead Nurturing: Collaborate with our Demand Generation Specialist to design and implement HubSpot workflows, lead scoring, and nurturing programs. Ensure programs support pipeline goals and align with sales.
Performance & Analytics: Track, analyze, and report on campaign performance. Translate data into actionable insights and recommendations to improve ROI.
Cross‑Functional Alignment: Work closely with content, product, and sales to ensure a consistent message and smooth customer journey from first touch to deal close.
Other duties as assigned.
Requirements:
Bachelor’s degree in marketing, business, or other related fields.
5–8 years of experience in B2B marketing, with a strong focus on demand generation, campaign execution, or paid media.
Proven ability to manage multi‑channel campaigns that deliver measurable business results (MQLs, SQLs, pipeline impact).
Strong project management and organizational skills; you can juggle multiple priorities without dropping the ball.
Hands‑on experience running paid media campaigns (Google Ads, LinkedIn Ads) and managing campaign budgets.
Proficiency in HubSpot and a solid understanding of how to leverage automation for demand gen success.
Must be located in Iowa.
Bonus Points For:
Familiarity with project management systems like JIRA, Monday.com, or Asana.
Experience in the agriculture industry or adjacent sectors.
Experience collaborating with external agency or contractor partners.
Benefits:
80% Health, Vision and Dental Insurance Covered
401k Program
11+ Paid Holidays
Unlimited PTO
Competitive Salary
Company Stock
Performance Based Culture
Hybrid; 4 days in office and 1 day remote
Tractor Zoom Culture We are a small but mighty team of driven, out‑of‑the‑box thinkers that are hungry for information. We are not only passionate about identifying customer pain points but inspired to solve them. Our values unite us and help us work together toward our common goals. We’re a customer first organization knowing they are ultimately the end users of our products and technology.
If you’re interested in making a difference and seeing your efforts directly impact the trajectory of a company, come join us!
#J-18808-Ljbffr