Cogency Global Inc.
This range is provided by Cogency Global Inc. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range $80,000.00/yr - $85,000.00/yr
Cogency Global Inc.
Position Title Email Marketing Specialist
Location : New York
Hours : 9:00 am to 5:00 pm
Reports to : Digital Marketing Manager
Role Summary We are searching for an analytical yet creatively minded
Email Marketing Specialist
who treats every send as an experiment and every journey as an opportunity to build lasting relationships.
This is a newly created position.
You will have the latitude to shape the role’s processes, best practices and success metrics, so an independent, builder’s mentality is essential.
You will design, build, and optimize acquisition and retention programs in HubSpot, Salesforce and Mailchimp, using data to drive segmentation, targeting and continuous improvement throughout the client journey. The role sits at the intersection of business development and client success, advancing prospects through the funnel while owning key retention and upsell touch‑points in partnership with Marketing, the new BDR and Sales teams.
You will collaborate closely with the Digital, Brand, Content, and BDR teams, ensuring every campaign is data‑driven, engaging and aligned with Cogency’s FY25-27 growth priorities.
Key Responsibilities Campaign Execution & Optimization
Build, QA and deploy email campaigns and automated nurture or retention journeys in HubSpot (integrated with Salesforce, On24, and iCapture).
Translate prospecting, nurturing and retention roadmap into sequenced, persona‑based journeys.
Partner with AEs and BDRs early to refine messaging, offers and timing for key accounts.
Create programs for acquisition (prospecting and lead‑nurture campaigns), retention & expansion, corporate communications, and more.
Run A/B and multivariate tests (subject lines, CTAs, cadence, content blocks); document
Hypothesis → Result → Decision
and roll winners into templates or journeys.
Maintain campaign governance: consistent naming conventions, UTM standards, pre‑flight checklists, suppression rules, and formal “Project Names” so cross‑functional teams can track progress.
Technical Excellence
HTML/CSS:
hand‑code responsive, accessible templates; build drag‑and‑drop modules for scale.
Segmentation & Targeting:
use HubSpot properties, lifecycle stages, and engagement signals (opens and clicks, On24 attendance, form fills) to target by ICP, stage, and behavior.
List Health & Deliverability:
Reduce bounces and unsubscribes via sunset policies, re‑engagement streams, frequency capping, and preference‑center routing; enforce suppression lists and opt‑out compliance.
Workflows & Journeys:
Architect multi‑branch HubSpot workflows with enrollment caps, exit conditions, and error notifications to protect client experience.
Data Integrity:
Troubleshoot field mapping, deduplication, and sync issues between HubSpot, Salesforce and other MarTech platforms; ensure lifecycle transitions and lead‑scoring actions behave as intended.
Translate Brand/Content assets into email experiences aligned with tone and design standards; create reusable modules/snippets for speed and consistency.
Serve as the email subject‑matter expert on the cross‑functional Retention Project; advise on cadence, messaging, and segmentation.
Facilitate work‑shopping sessions with AEs to capture real‑world objections and translate them into lifecycle content.
Test visual formats (static vs. GIF, image placement, button treatments, short vs. long copy, infographics, embedded video) to improve scannability and clicks.
Analytics & Reporting
Engagement:
opens, CTR, CTOR
Retention:
renewal rate, cross‑sell revenue uplift, churn or reactivation trends
List Health:
bounces, unsubscribes, spam complaints, inactive cohorts
Provide insight‑driven recommendations on what to scale, pause, or test next for leadership.
Qualifications Must‑Have Technical Skills
3–5 years hands‑on email marketing and automation experience (HubSpot required; Salesforce and Mailchimp preferred).
Proficiency in responsive HTML/CSS for email; comfortable with HubSpot Design Manager.
Advanced segmentation and targeting based on ICPs, lifecycle stage and behavioral engagement; comfortable with Active Lists, properties and dynamic content rules.
Proven ability to create and manage automated workflows/journeys (enrollment triggers, branching logic, goals, suppression, exit criteria).
Strong grasp of list health management (sunset policies, re‑engagement, frequency caps, preference center) to reduce bounces and unsubscribes.
Data fluency with the ability to build HubSpot dashboards and narrate insights for leadership.
Regulatory compliance familiarity: GDPR, CAN‑SPAM (consent capture, lawful basis, record‑keeping, regional sends).
Clear, concise copywriting that can adapt from prospecting to relationship‑building tones.
Confident facilitator, comfortable looping AEs into journey planning early and synthesizing feedback.
High attention to detail, strong QA discipline and a sharp design sense.
Nice‑to‑Haves
ABM, loyalty, or dedicated retention‑marketing experience.
Exposure to AI‑driven personalization or predictive lead scoring.
Experience localizing campaigns for international audiences (EMEA or APAC).
Success Metrics
Retention & Upsell:
measurable improvement in client renewal rates and cross‑sell revenue.
Engagement:
sustained gains in CTR, CTOR, and open rates above industry benchmarks while maintaining stable or declining unsubscribe rates; active engagement from top‑tier clients.
List Health:
healthy bounce rates, a shrinking inactive segment, and successful re‑engagement outcomes.
Deliverability & Scale:
a strong sender reputation with consistent inbox placement as program volume grows.
Corporate Communications:
timely, brand‑aligned delivery with positive internal and client feedback.
Why Join Us Marketing is central to Cogency’s high‑growth, PE‑backed roll‑up strategy. As our
Email Marketing Specialist , you will architect the programs that acquire new clients, deepen existing relationships, and
amplify Cogency’s brand voice
across the corporate, financial, and legal markets we serve — all while helping define the role itself and laying the foundation for long‑term lifecycle excellence.
Ready to turn experiments into scalable growth? Let’s talk.
Together, we live our Core Values Integrity:
Doing the Right thing even when no one will know and walking the talk
Fairness:
We have an open‑door policy with access to all including the CEO at any time in a friendly & collaborative environment.
Fun:
We believe in a fun work environment & have many team events that support the ‘fun’ culture
No Layoff strategy:
We believe loyalty must go first from management to staff and we are proud of this unique strategy
Benefits
Relaxed and Casual dress code for Summer months & Fridays
Educational assistance program for all of our eligible staff members
Continuous Learning is encouraged through our Quarterly New Hire Seminars & Knowledge Sharing sessions
An Organization that gives back to Society – We offer Paid community service days to all our eligible staff members and NYC Headquarters participates in number of charity drives throughout the year
A commitment to diversity & inclusion
401k up to 5% price match, Access to FSA, Pre‑Tax Transit benefit
80% covered Medical Insurance & 80% covered Dental & Vision insurance
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing
Industries Legal Services
#J-18808-Ljbffr
Base pay range $80,000.00/yr - $85,000.00/yr
Cogency Global Inc.
Position Title Email Marketing Specialist
Location : New York
Hours : 9:00 am to 5:00 pm
Reports to : Digital Marketing Manager
Role Summary We are searching for an analytical yet creatively minded
Email Marketing Specialist
who treats every send as an experiment and every journey as an opportunity to build lasting relationships.
This is a newly created position.
You will have the latitude to shape the role’s processes, best practices and success metrics, so an independent, builder’s mentality is essential.
You will design, build, and optimize acquisition and retention programs in HubSpot, Salesforce and Mailchimp, using data to drive segmentation, targeting and continuous improvement throughout the client journey. The role sits at the intersection of business development and client success, advancing prospects through the funnel while owning key retention and upsell touch‑points in partnership with Marketing, the new BDR and Sales teams.
You will collaborate closely with the Digital, Brand, Content, and BDR teams, ensuring every campaign is data‑driven, engaging and aligned with Cogency’s FY25-27 growth priorities.
Key Responsibilities Campaign Execution & Optimization
Build, QA and deploy email campaigns and automated nurture or retention journeys in HubSpot (integrated with Salesforce, On24, and iCapture).
Translate prospecting, nurturing and retention roadmap into sequenced, persona‑based journeys.
Partner with AEs and BDRs early to refine messaging, offers and timing for key accounts.
Create programs for acquisition (prospecting and lead‑nurture campaigns), retention & expansion, corporate communications, and more.
Run A/B and multivariate tests (subject lines, CTAs, cadence, content blocks); document
Hypothesis → Result → Decision
and roll winners into templates or journeys.
Maintain campaign governance: consistent naming conventions, UTM standards, pre‑flight checklists, suppression rules, and formal “Project Names” so cross‑functional teams can track progress.
Technical Excellence
HTML/CSS:
hand‑code responsive, accessible templates; build drag‑and‑drop modules for scale.
Segmentation & Targeting:
use HubSpot properties, lifecycle stages, and engagement signals (opens and clicks, On24 attendance, form fills) to target by ICP, stage, and behavior.
List Health & Deliverability:
Reduce bounces and unsubscribes via sunset policies, re‑engagement streams, frequency capping, and preference‑center routing; enforce suppression lists and opt‑out compliance.
Workflows & Journeys:
Architect multi‑branch HubSpot workflows with enrollment caps, exit conditions, and error notifications to protect client experience.
Data Integrity:
Troubleshoot field mapping, deduplication, and sync issues between HubSpot, Salesforce and other MarTech platforms; ensure lifecycle transitions and lead‑scoring actions behave as intended.
Translate Brand/Content assets into email experiences aligned with tone and design standards; create reusable modules/snippets for speed and consistency.
Serve as the email subject‑matter expert on the cross‑functional Retention Project; advise on cadence, messaging, and segmentation.
Facilitate work‑shopping sessions with AEs to capture real‑world objections and translate them into lifecycle content.
Test visual formats (static vs. GIF, image placement, button treatments, short vs. long copy, infographics, embedded video) to improve scannability and clicks.
Analytics & Reporting
Engagement:
opens, CTR, CTOR
Retention:
renewal rate, cross‑sell revenue uplift, churn or reactivation trends
List Health:
bounces, unsubscribes, spam complaints, inactive cohorts
Provide insight‑driven recommendations on what to scale, pause, or test next for leadership.
Qualifications Must‑Have Technical Skills
3–5 years hands‑on email marketing and automation experience (HubSpot required; Salesforce and Mailchimp preferred).
Proficiency in responsive HTML/CSS for email; comfortable with HubSpot Design Manager.
Advanced segmentation and targeting based on ICPs, lifecycle stage and behavioral engagement; comfortable with Active Lists, properties and dynamic content rules.
Proven ability to create and manage automated workflows/journeys (enrollment triggers, branching logic, goals, suppression, exit criteria).
Strong grasp of list health management (sunset policies, re‑engagement, frequency caps, preference center) to reduce bounces and unsubscribes.
Data fluency with the ability to build HubSpot dashboards and narrate insights for leadership.
Regulatory compliance familiarity: GDPR, CAN‑SPAM (consent capture, lawful basis, record‑keeping, regional sends).
Clear, concise copywriting that can adapt from prospecting to relationship‑building tones.
Confident facilitator, comfortable looping AEs into journey planning early and synthesizing feedback.
High attention to detail, strong QA discipline and a sharp design sense.
Nice‑to‑Haves
ABM, loyalty, or dedicated retention‑marketing experience.
Exposure to AI‑driven personalization or predictive lead scoring.
Experience localizing campaigns for international audiences (EMEA or APAC).
Success Metrics
Retention & Upsell:
measurable improvement in client renewal rates and cross‑sell revenue.
Engagement:
sustained gains in CTR, CTOR, and open rates above industry benchmarks while maintaining stable or declining unsubscribe rates; active engagement from top‑tier clients.
List Health:
healthy bounce rates, a shrinking inactive segment, and successful re‑engagement outcomes.
Deliverability & Scale:
a strong sender reputation with consistent inbox placement as program volume grows.
Corporate Communications:
timely, brand‑aligned delivery with positive internal and client feedback.
Why Join Us Marketing is central to Cogency’s high‑growth, PE‑backed roll‑up strategy. As our
Email Marketing Specialist , you will architect the programs that acquire new clients, deepen existing relationships, and
amplify Cogency’s brand voice
across the corporate, financial, and legal markets we serve — all while helping define the role itself and laying the foundation for long‑term lifecycle excellence.
Ready to turn experiments into scalable growth? Let’s talk.
Together, we live our Core Values Integrity:
Doing the Right thing even when no one will know and walking the talk
Fairness:
We have an open‑door policy with access to all including the CEO at any time in a friendly & collaborative environment.
Fun:
We believe in a fun work environment & have many team events that support the ‘fun’ culture
No Layoff strategy:
We believe loyalty must go first from management to staff and we are proud of this unique strategy
Benefits
Relaxed and Casual dress code for Summer months & Fridays
Educational assistance program for all of our eligible staff members
Continuous Learning is encouraged through our Quarterly New Hire Seminars & Knowledge Sharing sessions
An Organization that gives back to Society – We offer Paid community service days to all our eligible staff members and NYC Headquarters participates in number of charity drives throughout the year
A commitment to diversity & inclusion
401k up to 5% price match, Access to FSA, Pre‑Tax Transit benefit
80% covered Medical Insurance & 80% covered Dental & Vision insurance
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing
Industries Legal Services
#J-18808-Ljbffr