Automation Solutions, LP (AUTOSOL)
About AUTOSOL
AUTOSOL is a Houston-based company focused on remote data communications software and hardware products. With 30 years of continuous growth across the automation sector—including oil & gas, water/wastewater, manufacturing, and aviation—AUTOSOL provides cutting‑edge solutions for automation and data acquisition. About the Role
We are looking for a dynamic, results‑driven Marketing Director to lead our marketing strategy, campaigns, and brand evolution. This role combines creativity with data‑driven decision‑making to strengthen AUTOSOL’s position as a trusted leader in SCADA, edge data acquisition, and industrial automation software. Primary Responsibilities
Strategic Leadership
Develop and own the
annual marketing plan , ensuring alignment with company growth and sales objectives. Define key performance indicators (KPIs) to measure campaign effectiveness, ROI, and lead generation. Partner with Business Development, Sales, and Engineering to ensure marketing initiatives directly support pipeline development. Manage and allocate the marketing budget, providing performance insights and recommendations to leadership. Lead AUTOSOL’s
SEO and digital growth strategy , optimizing for traffic, engagement, and conversions. Oversee all
HubSpot campaign architecture , including segmentation, automation workflows, and lead scoring. Direct multi‑channel lead generation programs (paid search, LinkedIn ads, BrightTALK webinars, and email). Analyze campaign results and use data to guide future investments and priorities. Collaborate with external vendors or agencies as needed to expand reach or accelerate initiatives. Content Strategy & Brand Storytelling
Develop and implement a
content strategy
that showcases AUTOSOL’s thought leadership through blogs, videos, webinars, and customer success stories. Guide consistent messaging and voice across all channels—website, campaigns, and partner communications. Oversee production of multimedia content including technical videos, podcasts, graphics, and collateral. Work closely with the Executive Vice President to refine brand positioning in energy, utilities, and critical infrastructure sectors. Website & Analytics
Lead ongoing
website strategy , ensuring it evolves as a core lead generation and brand engagement tool. Manage SEO and performance metrics, leveraging tools such as GA4, SEMrush, and HubSpot. Establish and maintain
marketing dashboards
summarizing web, social, and campaign performance. Partner with internal teams to continuously improve user experience, SEO rankings, and conversion funnels. Conference & Partner Marketing
Develop the
Conference and Event Strategy , identifying which events AUTOSOL will attend or sponsor. Ensure strong alignment between event participation and sales/lead generation goals. Oversee booth design, messaging, and campaign tie‑ins for each event. Assign on‑site roles to marketing assistants (digital or event‑focused) and ensure post‑event reporting and follow‑up are completed. Collaborate with strategic partners (e.g., Schneider Electric, Emerson) for joint marketing, sponsorships, and co‑branded content. Attend key events where strategic relationships or business development opportunities exist (25 to 50% travel). Manage and mentor Marketing Assistants. Create clarity and structure through weekly team meetings, project timelines, and progress reviews. Foster creativity and accountability within the team while maintaining high quality and attention to detail. Collaborate cross‑functionally to ensure all marketing efforts reflect AUTOSOL’s values, expertise, and commitment to customers. Key Performance Indicators
Website traffic growth and conversion rates Campaign ROI and cost per lead Brand visibility metrics (social engagement, webinar attendance, partner participation) Timely delivery and execution of campaigns and conferences Qualifications
Bachelor’s degree in Marketing, Communications, or Business; advanced degree preferred. 8+ years of marketing experience, including 3+ in a leadership role. Demonstrated expertise in
SEO, digital marketing, and content strategy
(industrial B2B experience preferred). Proficiency with
HubSpot and SalesForce
a plus. Strong understanding of lead generation and nurturing strategies for long sales cycles. Excellent leadership, project management, and communication skills. Ability to manage competing priorities in a fast‑paced, collaborative environment. Job Details
Job Type: Full Time with Full Benefits Years of Experience: 8+ years of marketing experience, including 3+ in a leadership role. Location: Houston, TX Compensation: $169,000.00–$211,000.00 per year In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
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AUTOSOL is a Houston-based company focused on remote data communications software and hardware products. With 30 years of continuous growth across the automation sector—including oil & gas, water/wastewater, manufacturing, and aviation—AUTOSOL provides cutting‑edge solutions for automation and data acquisition. About the Role
We are looking for a dynamic, results‑driven Marketing Director to lead our marketing strategy, campaigns, and brand evolution. This role combines creativity with data‑driven decision‑making to strengthen AUTOSOL’s position as a trusted leader in SCADA, edge data acquisition, and industrial automation software. Primary Responsibilities
Strategic Leadership
Develop and own the
annual marketing plan , ensuring alignment with company growth and sales objectives. Define key performance indicators (KPIs) to measure campaign effectiveness, ROI, and lead generation. Partner with Business Development, Sales, and Engineering to ensure marketing initiatives directly support pipeline development. Manage and allocate the marketing budget, providing performance insights and recommendations to leadership. Lead AUTOSOL’s
SEO and digital growth strategy , optimizing for traffic, engagement, and conversions. Oversee all
HubSpot campaign architecture , including segmentation, automation workflows, and lead scoring. Direct multi‑channel lead generation programs (paid search, LinkedIn ads, BrightTALK webinars, and email). Analyze campaign results and use data to guide future investments and priorities. Collaborate with external vendors or agencies as needed to expand reach or accelerate initiatives. Content Strategy & Brand Storytelling
Develop and implement a
content strategy
that showcases AUTOSOL’s thought leadership through blogs, videos, webinars, and customer success stories. Guide consistent messaging and voice across all channels—website, campaigns, and partner communications. Oversee production of multimedia content including technical videos, podcasts, graphics, and collateral. Work closely with the Executive Vice President to refine brand positioning in energy, utilities, and critical infrastructure sectors. Website & Analytics
Lead ongoing
website strategy , ensuring it evolves as a core lead generation and brand engagement tool. Manage SEO and performance metrics, leveraging tools such as GA4, SEMrush, and HubSpot. Establish and maintain
marketing dashboards
summarizing web, social, and campaign performance. Partner with internal teams to continuously improve user experience, SEO rankings, and conversion funnels. Conference & Partner Marketing
Develop the
Conference and Event Strategy , identifying which events AUTOSOL will attend or sponsor. Ensure strong alignment between event participation and sales/lead generation goals. Oversee booth design, messaging, and campaign tie‑ins for each event. Assign on‑site roles to marketing assistants (digital or event‑focused) and ensure post‑event reporting and follow‑up are completed. Collaborate with strategic partners (e.g., Schneider Electric, Emerson) for joint marketing, sponsorships, and co‑branded content. Attend key events where strategic relationships or business development opportunities exist (25 to 50% travel). Manage and mentor Marketing Assistants. Create clarity and structure through weekly team meetings, project timelines, and progress reviews. Foster creativity and accountability within the team while maintaining high quality and attention to detail. Collaborate cross‑functionally to ensure all marketing efforts reflect AUTOSOL’s values, expertise, and commitment to customers. Key Performance Indicators
Website traffic growth and conversion rates Campaign ROI and cost per lead Brand visibility metrics (social engagement, webinar attendance, partner participation) Timely delivery and execution of campaigns and conferences Qualifications
Bachelor’s degree in Marketing, Communications, or Business; advanced degree preferred. 8+ years of marketing experience, including 3+ in a leadership role. Demonstrated expertise in
SEO, digital marketing, and content strategy
(industrial B2B experience preferred). Proficiency with
HubSpot and SalesForce
a plus. Strong understanding of lead generation and nurturing strategies for long sales cycles. Excellent leadership, project management, and communication skills. Ability to manage competing priorities in a fast‑paced, collaborative environment. Job Details
Job Type: Full Time with Full Benefits Years of Experience: 8+ years of marketing experience, including 3+ in a leadership role. Location: Houston, TX Compensation: $169,000.00–$211,000.00 per year In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
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