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MRM McCann

Event Marketing Coordinator

MRM McCann, Salt Lake City, Utah, United States, 84193

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MRM is seeking an Event / Experiential Marketing Coordinator. Microsoft has been one of the agency's longest-standing clients. We are looking for an Experiential Marketing Coordinator to support a team to seamlessly deliver a series of programmatic and one-off Microsoft B2B (virtual & in-person) events, including planning and executing highly visible tasks in conjunction with the event, event marketing, delivery, and reporting. The ability to work independently, strong organization and communication skills, and proactivity is key for this role. Taking the initiative to get tasks done without being asked and understanding with resources to leverage to get a solution will see the successful applicant excel in this busy but rewarding role.

Role: As an Experiential Marketing Coordinator supporting Microsoft, you will join our team of Marketing Coordinators providing marketing services to our Microsoft clients. In this role, you will marry your skills of event/ project management, creativity and leadership to help our clients plan, coordinate and execute on their many marketing events, initiatives, and campaigns. You will deliver a range of digital and/or in person events.

Responsibilities: Event planning & scheduling

Supports the planning & scheduling of events in accordance with program guidance

Provides consultation on available event platforms

Ensures event visibility and accuracy in the event dashboard (EMC)

Event set-up & management

Requests necessary IDs to track the events & ensure accurate spend attribution

Requests event set-up and registration page build in line with program specific guidance

Manages transactional communications (registration confirmation, reminder communications etc.)

Manages registrations, waitlists and accessibility requests

Manages Travel, Gifts & Hospitality (TG&H) approvals for Public Sector attendees

Requests POs for event services on behalf of the FTE PO owner where agreed with local Compliance

Identifies scenarios where approvals are required, acting as a consultant, to ensure compliance and raising tickets where required

Event preparation & execution

Confirms post event emails are sent

Acts as Project Manager for on-site events coordinating the different agencies and stakeholders that are part of the event (creative, speakers/partners, etc.) to ensure on time execution

Manages event updates (e.g. changes to timing, speaker details etc.)

Collates event assets (decks, videos etc.) & uploads to required platforms

Coordinates and briefs speakers and manages events dry-runs

Digital events

Coordinates the production & review of VTT files and digital video production delivery

Manages platform specific configurations

Acts as Event Producer or Moderator where applicable

Provides logistical chat moderation support for digital events in alignment with individual program requirements

In-person events

Coordinates logistics, catering and AV requirements with the corresponding agencies or Microsoft Facilities

Acts as Project Manager for on-site events coordinating the different agencies that are part of the event (creative, speakers/partners, etc.)

Manages on-site set-up and take-down, check-in and catering

Raises support requests where required to resolve issues in line with defined processes

Sources necessary supplies (ex: booth, branding elements, privacy signage, etc.)

Post event wrap-up

Ensure all event registration was captured successfully in the event dashboard

Ensures delivery of post event communications with required contentManages post event lead uploads where applicable

Provides standard post event reporting leveraging global dashboards

Generates post-event information to measure effectiveness and areas with opportunities for improvement

Ensure all event deliverables have been captured

Compile post-event stats, feedback and reporting

More broadly

Consults and executes using Microsoft guidelines

Partners effectively with other management across offices and disciplines

Explores new ways on how to make digital events more state of the art

Trains marketers on Teams platform capabilities

High volume data processing (e.g., event requests, purchase orders, contracts) in an accurate and timely manner

Supports Account Managers to deliver value in the client / agency relationship

Assists with reporting and program development

Works in the best interests of the client and build a robust understanding of client business challenges and the role of the agency in proactively addressing these.

Attends events and meetings as required - role may at times require a flexible approach to working hours

Experience and Requirements

Bachelor's Degree preferred

3-5 years of experience, agency experience preferred

Experience in delivering events preferred

Strong IT skills including Excel & PowerPoint

Have an interest in the technology sector. The world is changing rapidly, and we need to prove our strategic knowledge and value to our clients.

Exceptional verbal & written communication skills and adept at communicating effectively across all levels

Strong organization, administration, and time management skills

Ability to work as part of a team but also independently

Ability to build and maintain strong working relationships with clients, suppliers, and agency colleagues.

Ability to participate in a team environment that facilitates mutual respect and partnership across functions

Ability and willingness to travel

Ability to be resourceful when faced with challenges

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