University of Tennessee Foundation, Inc.
Marketing Cloud Email and Automation Specialist
University of Tennessee Foundation, Inc., Knoxville, Tennessee, United States, 37955
Marketing Cloud Email and Automation Specialist
Join to apply for the
Marketing Cloud Email and Automation Specialist
role at
University of Tennessee Foundation, Inc.
Location: Knoxville, TN Salary: $69,000.00 - $110,500.00
The University of Tennessee Foundation, Inc (UTFI) invites applications and nominations to fill the position of
Marketing Cloud Email and Automation Specialist . Reporting to the Executive Director of Digital Strategy and Innovation, the role is responsible for creating, editing, and deploying email communications that drive alumni, donor, and stakeholder engagement across the University of Tennessee System and its campuses.
This position plays a pivotal role in ensuring a seamless, consistent, and brand‑compliant user experience for email communications, journeys, and automation built in Salesforce Marketing Cloud. It also assists in QA processes, email performance analysis, and reporting to measure effectiveness and optimize future campaigns.
Responsibilities
Build, edit, and deploy email campaigns using Salesforce Marketing Cloud, ensuring alignment with UTFI and campus branding and messaging standards.
Design and maintain email templates in Content Builder, focusing on mobile responsiveness, accessibility, and user experience.
Develop and test automation workflows, including complex journeys, transactional emails, and triggered communications.
Assist with comprehensive QA testing for email campaigns to ensure functionality, formatting, and accuracy before deployment.
Help develop and maintain a robust QA checklist and documentation to streamline processes and prevent errors.
Collaborate with team members to ensure data extensions, segmentation, and personalization rules are correctly implemented in campaigns.
Monitor email performance metrics (open rates, click‑through rates, conversions, etc.) and provide actionable insights to stakeholders.
Develop a rubric of A/B testing ideas and a method to track results, conduct A/B testing to optimize subject lines, calls‑to‑action, content layout, and other campaign elements.
Generate regular reports to evaluate campaign success and recommend strategies for improvement.
Qualifications Required Education and Experience
Bachelor’s degree
2+ years of experience in email marketing and campaign management, with a focus on platform‑specific execution
Proficiency in Salesforce Marketing Cloud or similar email marketing automation platform
Familiarity with HTML/CSS for email design
Experience with QA processes and troubleshooting in email marketing
Project management skills, with the ability to handle multiple projects, meet deadlines, and manage priorities
Knowledge of email accessibility and compliance best practices (e.g., WCAG, CAN‑SPAM)
Strong collaboration and communication skills, especially when working with cross‑functional teams
Proficiency in analyzing campaign metrics and making data‑driven recommendations
Preferred Education and Experience
Master’s degree
Certification in Salesforce Marketing Cloud or a related email marketing platform
Advanced knowledge of email marketing platforms, specifically Salesforce Marketing Cloud (Content Builder, Journey Builder, Email Studio)
3+ years of experience in email marketing, especially in higher education or nonprofit organizations
Strong editing and proofreading skills, with a keen eye for detail and brand consistency
Experience optimizing email automation workflows and journeys for improved engagement
Demonstrated success with HTML/CSS for email design
Demonstrated success in improving email marketing performance through A/B testing and strategic reporting
A valid driver’s license with an acceptable driving record is required due to travel responsibilities of the position. UTFI reserves the right to consider all appropriate circumstances. In general, any significant driving offense less than 12 months old will eliminate the application from consideration for the position.
Application Process Priority will be given to applications received on or before December 3, 2025 via our DASH application system. Applications must include a completed candidate profile, cover letter, and resume. Candidates selected to move forward in the evaluation process will be asked to provide contact information for three professional references. References will not be contacted without explicit permission of the candidate.
When determining minimum qualifications, only information entered into the candidate profile can be considered. Please ensure your candidate profile is completed in its entirety as it relates to qualifying education/work experience.
Applicants must be legally authorized to work in the United States on a full‑time basis without need now or in the future for sponsorship for employment visa status.
Questions about the search may be directed to hr@utfi.org.
Target Start Date:
February 2026
Benefits
Generous paid leave, accruing up to 24 days of vacation and 12 days of sick leave annually, plus 14 paid holidays and administrative closing days
Flexible work arrangements, offering a hybrid schedule to most team members
Education benefits for employees and their dependents at UT System campuses
Retirement and deferred compensation plans, including 401(k), 403(b), etc.
Comprehensive medical, dental, and vision insurance plans
Employee discounts to attractions, services, and goods
The University of Tennessee Foundation, Inc. is an EEO/AA/Title VI/Title IX/Section 504/ADA/ADEA employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, genetic information, veteran status, and parental status, or any other characteristic protected by federal or state law.
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Marketing Cloud Email and Automation Specialist
role at
University of Tennessee Foundation, Inc.
Location: Knoxville, TN Salary: $69,000.00 - $110,500.00
The University of Tennessee Foundation, Inc (UTFI) invites applications and nominations to fill the position of
Marketing Cloud Email and Automation Specialist . Reporting to the Executive Director of Digital Strategy and Innovation, the role is responsible for creating, editing, and deploying email communications that drive alumni, donor, and stakeholder engagement across the University of Tennessee System and its campuses.
This position plays a pivotal role in ensuring a seamless, consistent, and brand‑compliant user experience for email communications, journeys, and automation built in Salesforce Marketing Cloud. It also assists in QA processes, email performance analysis, and reporting to measure effectiveness and optimize future campaigns.
Responsibilities
Build, edit, and deploy email campaigns using Salesforce Marketing Cloud, ensuring alignment with UTFI and campus branding and messaging standards.
Design and maintain email templates in Content Builder, focusing on mobile responsiveness, accessibility, and user experience.
Develop and test automation workflows, including complex journeys, transactional emails, and triggered communications.
Assist with comprehensive QA testing for email campaigns to ensure functionality, formatting, and accuracy before deployment.
Help develop and maintain a robust QA checklist and documentation to streamline processes and prevent errors.
Collaborate with team members to ensure data extensions, segmentation, and personalization rules are correctly implemented in campaigns.
Monitor email performance metrics (open rates, click‑through rates, conversions, etc.) and provide actionable insights to stakeholders.
Develop a rubric of A/B testing ideas and a method to track results, conduct A/B testing to optimize subject lines, calls‑to‑action, content layout, and other campaign elements.
Generate regular reports to evaluate campaign success and recommend strategies for improvement.
Qualifications Required Education and Experience
Bachelor’s degree
2+ years of experience in email marketing and campaign management, with a focus on platform‑specific execution
Proficiency in Salesforce Marketing Cloud or similar email marketing automation platform
Familiarity with HTML/CSS for email design
Experience with QA processes and troubleshooting in email marketing
Project management skills, with the ability to handle multiple projects, meet deadlines, and manage priorities
Knowledge of email accessibility and compliance best practices (e.g., WCAG, CAN‑SPAM)
Strong collaboration and communication skills, especially when working with cross‑functional teams
Proficiency in analyzing campaign metrics and making data‑driven recommendations
Preferred Education and Experience
Master’s degree
Certification in Salesforce Marketing Cloud or a related email marketing platform
Advanced knowledge of email marketing platforms, specifically Salesforce Marketing Cloud (Content Builder, Journey Builder, Email Studio)
3+ years of experience in email marketing, especially in higher education or nonprofit organizations
Strong editing and proofreading skills, with a keen eye for detail and brand consistency
Experience optimizing email automation workflows and journeys for improved engagement
Demonstrated success with HTML/CSS for email design
Demonstrated success in improving email marketing performance through A/B testing and strategic reporting
A valid driver’s license with an acceptable driving record is required due to travel responsibilities of the position. UTFI reserves the right to consider all appropriate circumstances. In general, any significant driving offense less than 12 months old will eliminate the application from consideration for the position.
Application Process Priority will be given to applications received on or before December 3, 2025 via our DASH application system. Applications must include a completed candidate profile, cover letter, and resume. Candidates selected to move forward in the evaluation process will be asked to provide contact information for three professional references. References will not be contacted without explicit permission of the candidate.
When determining minimum qualifications, only information entered into the candidate profile can be considered. Please ensure your candidate profile is completed in its entirety as it relates to qualifying education/work experience.
Applicants must be legally authorized to work in the United States on a full‑time basis without need now or in the future for sponsorship for employment visa status.
Questions about the search may be directed to hr@utfi.org.
Target Start Date:
February 2026
Benefits
Generous paid leave, accruing up to 24 days of vacation and 12 days of sick leave annually, plus 14 paid holidays and administrative closing days
Flexible work arrangements, offering a hybrid schedule to most team members
Education benefits for employees and their dependents at UT System campuses
Retirement and deferred compensation plans, including 401(k), 403(b), etc.
Comprehensive medical, dental, and vision insurance plans
Employee discounts to attractions, services, and goods
The University of Tennessee Foundation, Inc. is an EEO/AA/Title VI/Title IX/Section 504/ADA/ADEA employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity, age, physical or mental disability, genetic information, veteran status, and parental status, or any other characteristic protected by federal or state law.
#J-18808-Ljbffr