FIJI Water
Manager, Lifecycle & Retention Marketing (DTC)
FIJI Water, Los Angeles, California, United States, 90079
Manager, Lifecycle & Retention Marketing (DTC)
FIJI Water – an award‑winning, premium bottled water company committed to sustainability, community and responsible business.
Role Overview As the Manager, Lifecycle & Retention Marketing, you will own the full retention marketing strategy for FIJI Water Home Delivery. You will develop and execute programs to keep subscribers engaged, delighted and returning. Reporting to the Director of DTC, you will lead lifecycle campaigns across email, SMS and direct‑mail, using data and personalization to create experiences that feel distinctly FIJI.
Key Responsibilities Lifecycle Marketing & Campaigns
Own the Home Delivery marketing calendar, aligning brand, promotional and lifecycle moments.
Design, launch and optimise automated journeys across email, SMS and direct mail.
Develop lifecycle campaigns that celebrate hydration as a ritual and position FIJI Water as an everyday luxury.
Collaborate with Creative and Brand teams to craft premium, personal messaging.
Build testing roadmaps for offers, cadence and creative to optimise engagement and conversion.
Identify cross‑sell and upsell opportunities through personalised lifecycle programs.
Partner with Data and Paid Media teams to create cohesive, omnichannel experiences.
Retention Strategy & Insights
Own the end‑to‑end retention strategy, setting objectives to reduce churn, drive reactivation and grow LTV.
Use behavioural data, cohort analysis and segmentation to identify retention drivers and churn risks.
Define and manage retention KPIs such as retention rate, churn, reactivation and LTV, forecast impact with Analytics and Finance.
Develop personalised initiatives informed by order cadence and engagement patterns.
Partner cross‑functionally with CX, Tech and E‑commerce to enhance the subscriber experience.
Champion the subscriber voice internally to inform marketing and product improvements.
Qualifications
3‑5 years of lifecycle or retention marketing experience, ideally in a DTC subscription or recurring‑delivery business.
Proven success driving measurable gains in LTV, repeat rate and customer engagement.
Strong analytical skills with hands‑on cohort analysis, segmentation and performance measurement.
Proficiency with e‑commerce platforms such as Shopify, Klaviyo or Ordergroove is preferred.
Ability to translate performance data into clear insights for cross‑functional teams.
Experience creating personalised, multi‑channel journeys across email, SMS and direct mail.
Collaborative, organised, comfortable leading cross‑functional initiatives.
Experience managing loyalty programmes is a plus.
Bachelor’s degree in a related field required.
Compensation Pay Range: $105,000 - $115,000 per year, with discretionary bonus. Final compensation depends on skills and experience.
Benefits
Medical, vision and dental coverage; 401(k) with match eligibility.
24/7 online physician consultations.
Virtual mental health resources.
Life coaching.
Employee community groups.
Cash rewards for healthy habits; fitness reimbursements.
On‑demand fitness videos.
Location West Los Angeles, CA. Hybrid schedule: office Monday‑Wednesday, remote Thursday‑Friday.
About FIJI Water FIJI Water is the No. 1 premium imported bottled water in the United States, known for its iconic square bottle and mineral profile. Available worldwide, FIJI Water is part of The Wonderful Company, a privately held \$6 Billion enterprise committed to sustainability, community and wellness.
EEO Statement FIJI Water is an Equal Opportunity Employer and is committed to fostering a diverse workforce. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, veteran status or any other protected category.
#J-18808-Ljbffr
Role Overview As the Manager, Lifecycle & Retention Marketing, you will own the full retention marketing strategy for FIJI Water Home Delivery. You will develop and execute programs to keep subscribers engaged, delighted and returning. Reporting to the Director of DTC, you will lead lifecycle campaigns across email, SMS and direct‑mail, using data and personalization to create experiences that feel distinctly FIJI.
Key Responsibilities Lifecycle Marketing & Campaigns
Own the Home Delivery marketing calendar, aligning brand, promotional and lifecycle moments.
Design, launch and optimise automated journeys across email, SMS and direct mail.
Develop lifecycle campaigns that celebrate hydration as a ritual and position FIJI Water as an everyday luxury.
Collaborate with Creative and Brand teams to craft premium, personal messaging.
Build testing roadmaps for offers, cadence and creative to optimise engagement and conversion.
Identify cross‑sell and upsell opportunities through personalised lifecycle programs.
Partner with Data and Paid Media teams to create cohesive, omnichannel experiences.
Retention Strategy & Insights
Own the end‑to‑end retention strategy, setting objectives to reduce churn, drive reactivation and grow LTV.
Use behavioural data, cohort analysis and segmentation to identify retention drivers and churn risks.
Define and manage retention KPIs such as retention rate, churn, reactivation and LTV, forecast impact with Analytics and Finance.
Develop personalised initiatives informed by order cadence and engagement patterns.
Partner cross‑functionally with CX, Tech and E‑commerce to enhance the subscriber experience.
Champion the subscriber voice internally to inform marketing and product improvements.
Qualifications
3‑5 years of lifecycle or retention marketing experience, ideally in a DTC subscription or recurring‑delivery business.
Proven success driving measurable gains in LTV, repeat rate and customer engagement.
Strong analytical skills with hands‑on cohort analysis, segmentation and performance measurement.
Proficiency with e‑commerce platforms such as Shopify, Klaviyo or Ordergroove is preferred.
Ability to translate performance data into clear insights for cross‑functional teams.
Experience creating personalised, multi‑channel journeys across email, SMS and direct mail.
Collaborative, organised, comfortable leading cross‑functional initiatives.
Experience managing loyalty programmes is a plus.
Bachelor’s degree in a related field required.
Compensation Pay Range: $105,000 - $115,000 per year, with discretionary bonus. Final compensation depends on skills and experience.
Benefits
Medical, vision and dental coverage; 401(k) with match eligibility.
24/7 online physician consultations.
Virtual mental health resources.
Life coaching.
Employee community groups.
Cash rewards for healthy habits; fitness reimbursements.
On‑demand fitness videos.
Location West Los Angeles, CA. Hybrid schedule: office Monday‑Wednesday, remote Thursday‑Friday.
About FIJI Water FIJI Water is the No. 1 premium imported bottled water in the United States, known for its iconic square bottle and mineral profile. Available worldwide, FIJI Water is part of The Wonderful Company, a privately held \$6 Billion enterprise committed to sustainability, community and wellness.
EEO Statement FIJI Water is an Equal Opportunity Employer and is committed to fostering a diverse workforce. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, veteran status or any other protected category.
#J-18808-Ljbffr