CBB Bank
POSITION OVERVIEW
The AVP & Marketing Officer is responsible for coordinating, executing, and monitoring all marketing communication initiatives for the Bank. General duties include the generation of periodic and customized reports as needed by Bank, providing marketing support for profit centers, and coordinating Bank's digital marketing initiatives. This position is also responsible for providing general support for department projects and for supervising the Marketing Assistant.
POSITION RESPONSIBILITIES
Support in developing, planning, and implementing advertising strategy and campaigns to enhance Bank's image
Production quality control (flyers, promotional items, posters, and general marketing collateral)
Generate marketing / custom reports and lists as needed by business units
Coordinate with Ad / PR / Social Media agencies to enhance the production and execution process
Design and implement direct email marketing campaigns
Assist in developing digital media strategies and execution items
Marketing Compliance review / approval process and documentation
Manage creative agency relationships, including deadlines and campaign scope parameters.
Promotional item and vendor management
Event marketing coordination, execution and oversight to maximize exposure for CBB
Website content tracking and updates
Report on marketing-related campaign results
Recommend best practices for implementing new campaigns related to banking product or solution
Branch support & communications (marketing customer service for branches)
Administrative support for branches and departments
Additional tasks assigned by Marketing Manager
Comply fully with all Bank policies and procedures as well as all regulatory requirements (e.g. Bank Secrecy Act, Anti Money Laundering, Code of Conduct, and etc.). Must complete all required training
PREFERRED SKILLS / QUALIFICATIONS
Efficient with digital tools, including Google Analytics, Google Tag Manager and Google Adwords
Website content management using CMS tool
Strong vendor management and negotiating skills
Strong knowledge and user experience in various social media platforms
Experience with marketing automation tools such as Salesforce or HubSpot preferred
Knowledge of SEO / SEM
Event marketing planning, coordination, and execution
Excellent customer service and organizational skills
Excellent verbal and written skills
Bilingual in English and Korean preferred
Organized, highly motivated, and able to work independently under pressure and meet deadlines
Effective project management skills with the ability to prioritize, multi-task, manage multiple projects simultaneously
General understanding of marketing compliance regulations and laws
Highly proficient with MS Office Suite (Outlook, Word, Excel, PowerPoint)
Proficient with Adobe Creative Suite
EDUCATION / EXPERIENCE
Bachelor's degree in marketing, advertising, communications or relevant experience preferred
Bank marketing experience preferred
We offer a competitive total rewards package, including but not limited to Medical, Dental, Vision, and Life Insurance, 401k retirement savings plan, and paid federal holidays, for this full-time position within the annual salary range of $65,000 - $80,000. Annual pay ranges are determined based on qualifications, level, and location. Exact compensation may vary based on your skills and experience.
Must be authorized to work in the US.
We are an Equal Opportunity Employer. All applicants will receive consideration for employment without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity, gender expression, genetic information, or military or Veteran status, or any other characteristic protected by law.
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POSITION RESPONSIBILITIES
Support in developing, planning, and implementing advertising strategy and campaigns to enhance Bank's image
Production quality control (flyers, promotional items, posters, and general marketing collateral)
Generate marketing / custom reports and lists as needed by business units
Coordinate with Ad / PR / Social Media agencies to enhance the production and execution process
Design and implement direct email marketing campaigns
Assist in developing digital media strategies and execution items
Marketing Compliance review / approval process and documentation
Manage creative agency relationships, including deadlines and campaign scope parameters.
Promotional item and vendor management
Event marketing coordination, execution and oversight to maximize exposure for CBB
Website content tracking and updates
Report on marketing-related campaign results
Recommend best practices for implementing new campaigns related to banking product or solution
Branch support & communications (marketing customer service for branches)
Administrative support for branches and departments
Additional tasks assigned by Marketing Manager
Comply fully with all Bank policies and procedures as well as all regulatory requirements (e.g. Bank Secrecy Act, Anti Money Laundering, Code of Conduct, and etc.). Must complete all required training
PREFERRED SKILLS / QUALIFICATIONS
Efficient with digital tools, including Google Analytics, Google Tag Manager and Google Adwords
Website content management using CMS tool
Strong vendor management and negotiating skills
Strong knowledge and user experience in various social media platforms
Experience with marketing automation tools such as Salesforce or HubSpot preferred
Knowledge of SEO / SEM
Event marketing planning, coordination, and execution
Excellent customer service and organizational skills
Excellent verbal and written skills
Bilingual in English and Korean preferred
Organized, highly motivated, and able to work independently under pressure and meet deadlines
Effective project management skills with the ability to prioritize, multi-task, manage multiple projects simultaneously
General understanding of marketing compliance regulations and laws
Highly proficient with MS Office Suite (Outlook, Word, Excel, PowerPoint)
Proficient with Adobe Creative Suite
EDUCATION / EXPERIENCE
Bachelor's degree in marketing, advertising, communications or relevant experience preferred
Bank marketing experience preferred
We offer a competitive total rewards package, including but not limited to Medical, Dental, Vision, and Life Insurance, 401k retirement savings plan, and paid federal holidays, for this full-time position within the annual salary range of $65,000 - $80,000. Annual pay ranges are determined based on qualifications, level, and location. Exact compensation may vary based on your skills and experience.
Must be authorized to work in the US.
We are an Equal Opportunity Employer. All applicants will receive consideration for employment without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity, gender expression, genetic information, or military or Veteran status, or any other characteristic protected by law.
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