Media Buyer - Meta & Tiktok - 41437970537 Job at Activate Talent in New York

Paid Media Specialist, Social

We're helping our client, a premium nutritional wellness company, find a Paid Media Specialist to manage and optimize paid social campaigns across Facebook, Instagram, TikTok, Pinterest, and other platforms. In this role, you'll handle day-to-day campaign execution, performance monitoring, and creative testing to ensure efficiency and growth. This role reports directly to the Sr. Manager, Paid Social + Creative Strategy.

Responsibilities

Campaign Execution & Management

• Execute daily campaign management across Facebook, Instagram, TikTok, Pinterest, programmatic display platforms, and other social platforms.
• Handle creative trafficking and campaign setup based on strategic direction from Sr. Manager.
• Implement influencer and publisher allowlisting strategies for content amplification.
• Monitor campaign performance and make tactical optimizations to improve efficiency.
• Manage budget pacing and allocation across campaigns and ad sets.
• Conduct regular account audits to identify optimization opportunities.

Performance Monitoring & Optimization

• Perform daily performance analysis and implement optimization recommendations.
• Execute A / B tests for audiences, creative, landing pages, and campaign settings.
• Support landing page testing and optimization initiatives for social media traffic.
• Monitor key metrics including CPA, ROAS, CTR, and conversion rates.
• Identify trends and anomalies in campaign performance and recommend solutions.
• Implement platform best practices for campaign optimization.

Reporting & Analysis

• Create daily, weekly, and monthly performance reports for leadership review.
• Track campaign performance against established KPIs and targets.
• Provide insights and recommendations based on performance data analysis.
• Support attribution analysis and multi-touch customer journey reporting.
• Maintain organized documentation of campaign strategies and results.

Creative & Testing Support

• Collaborate with creative teams to implement and test new creative assets.
• Execute creative rotation strategies to prevent ad fatigue.
• Monitor creative performance and provide data-driven feedback.
• Support creative briefing process with performance insights.
• Maintain creative asset libraries and performance documentation.