Edward Jones is hiring: Director, Organic Social & Influencer in St. Louis

Director, Organic Social & Influencer

Edward Jones

Job Overview

The Director of Organic Social Media and Influencer Strategy will set the vision for innovative, high‑impact organic social media strategies that drive firm revenue, enhance brand equity, and deepen engagement across platforms at both the corporate level and branch network level. You will develop and implement comprehensive strategies, define audience targets, and leverage competitive insights to position the firm uniquely in the market. By establishing KPIs and measurement frameworks, you will optimize strategies, deliver measurable ROI, and create meaningful impact across branch teams and millions of clients and prospects.

Responsibilities

• Develop and execute highly complex, differentiated organic social media strategies that align with firm‑wide business objectives, brand strategy and marketing priorities.
• Integrate social and influencer strategies into omni‑channel planning to create cohesive, client‑centric experiences across all touchpoints.
• Develop and execute a comprehensive influencer strategy that aligns with the firm’s brand values and business objectives, leveraging partnerships to amplify reach and engagement.
• Lead the identification and adoption of emerging social media trends, platforms and technologies.
• Define and refine audience segmentation strategies in social channels to ensure tailored messaging and content delivery.
• Develop and oversee robust analytics and reporting frameworks to measure the effectiveness of organic social media and influencer strategies against established KPIs.

Qualifications

• Bachelor’s Degree; advanced degree or certification in a related field preferred.
• 15+ years of experience driving marketing KPIs through social media go‑to‑market strategies, channels and personalization.
• Proven track record of driving brand equity and business outcomes through comprehensive social media strategy across Instagram, TikTok, LinkedIn, Facebook, Reddit, YouTube, etc., including high‑profile influencer partnerships, podcasts, community management, and more.
• Significant digital and data‑driven marketing background with proven in‑market success deploying integrated marketing campaigns across multiple channels.
• Strong analytical skills with experience overseeing in‑market testing, measurement and analysis.
• Advanced expertise in advertising, digital media, digital marketing including public website, direct mail, email and direct response marketing.
• Preferred: Series 7 & 66 and financial services experience; candidates able to work within a commutable distance to Tempe, AZ or St. Louis, MO offices expected to work in the office 3 days per week, with preference for Tuesday through Thursday.

Compensation

Base Salary: $140,400 – $239,100

Benefits

Edward Jones offers a comprehensive benefits package including medical, prescription drug, dental, vision, voluntary benefits (such as accident, hospital indemnity, and critical illness), short‑ and long‑term disability, basic life, and basic AD&D coverage at no cost to associates. The 401k retirement plan and tax‑advantaged accounts (health savings account and flexible spending account) are also included. Paid time off includes ten paid holidays, 15 days of vacation for new associates, sick time, personal days, and a paid day for volunteerism. Associates may be eligible for bonuses and profit sharing. All associates are eligible for the firm’s Employee Assistance Program.

Work Style & Location

The role is posted as hybrid; if selected and accepted, the individual may retain home‑based status, though future business or regulatory needs may require on‑site work. The position is based at the Tempe, AZ or St. Louis, MO office with a preference for three days per week in office.

Equal Employment Opportunity

Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information, or any other basis prohibited by applicable law.

Contact & Further Information

For more information on the benefits available to Edward Jones associates, please visit our benefits page.