(USA) Senior Manager, Marketing Campaigns

* Develop a holistic marketing campaigns strategy across multiple channels with the right content mix to deliver against business goals and increase the engagement of our prospect and customer base* Collaborate with cross-functional teams to ensure campaign messaging, branding, and timing are aligned to business initiatives* Partner with internal Marketing team members to drive cross-team collaboration in email automation and lead scoring best practices to optimize content strategies that align with segmentation, prospect, and customer-centric opportunities* Drive personalization strategies and enhancements via multi-channel marketing campaign tactics* Establish, analyze, and report on campaign and program KPIs* Regularly communicate strategic insights and recommendations to team stakeholders and Marketing leadership* Build and maintain an inclusive campaign calendar and campaign best practices playbook* Work with PMM and Creative teams to launch campaigns using internal and external tools* Partner with Product Marketing, Creative team, Customer Success, Marketing leadership, and other neighboring teams to ensure all touchpoints are on-brand and impactful4 years' experience in marketing campaign management, corporate communications, public relations, or relevant areaDemonstrated knowledge of campaign planning with lead, pipeline, and revenue growthDemonstrated experience with demand generation methods for funnel creation, nurture strategies, and live/virtual events- Analytical and problem-solving skills including conducting research, analyzing data, developing hypotheses, and synthesizing recommendationsOutstanding project management skills and ability to show ownership, appropriately prioritize, and meet deadlines- Proven ability to build relationships quickly, influence without direct authority, and work collaboratively across functions with both peers and leadershipAbility to operate effectively and adapt in a fast-paced, ever-evolving environment- Strong creative thinking, originality, and experimentation skillsExcellent strategic problem-solving and communication skills with the ability to balance attention to detail with swift execution* You have experience working in a start-up environment* You are an innovative storyteller* You have deep experience in creating campaign strategies and moving them forward* You have previous experience using Marketo or other marketing automation technologies* You can collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy* You have experience driving understanding of customers and their interaction with products through in-depth analyses of user behavior and engagementFifty years ago, Sam Walton started a single mom-and-pop shop and transformed it into the world's biggest retailer. Since those founding days, one thing has remained consistent: our commitment to helping our customers save money so they can live better. Today, we're reinventing the shopping experience and our associates are at the heart of it. You'll play a crucial role in shaping the future of retail, improving millions of lives around the world. *This is that place* where your passions meet purpose. Join our family and create a career you're proud of. #J-18808-Ljbffr